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...nd the Professional In the 1950s, doctors would diagnose terminal cancer and s...ned properly and can quote authorities to support his position. Meanwhile, Paula is committed to reviewing and revising her position ...

... likely diverge from each other. Parents define their roles differently and take different approaches to raising a child. It's a tribute to positioning that many people look to parenting experts and adjust their position based on what they hear. Positioning and the Professional In the 1950s, doctors would diagnose terminal cancer and send the patient home to die without ever informing them of the diagnosis. That physician of that era often made life-and-death decisions without consulting the patient. The doctor was positioned as the expert. Faced with similar circumstances, today's doctor will ... her clients trust her; some consider her a friend. Which of these three agents has the greater errors and omissions (E &O ) exposure? Which is more likely to be sued for mishandling an account? In today's legal environment every agent has a significant professional liability exposure, but each agent's exposure differs. A claim filed against Fast Phil is likely to be different from the one Kelvin might face, and a claim on Paula will be different from either one. Each agent's claims are determined by their relationship with clients ... Positioning Positioning is the act of defining one's responsibilities in a given role. Individuals adopt a position relative to each role they have assumed in their lives. This definition influences attitudes and actions. Try this experiment: Approach three people who have children and ask them, "What do you believe is a parent's primary responsibility?" The answers they provide will likely diverge from each other. Parents define their roles differently and take different approaches to raising a child. It's a tribute to positioning that many people look to parenting experts and ...