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... to present and position your agency using these drivers when the right opportunity comes along. Understanding these critical drivers and being prepared to present your agency will enable you to both recognize the "right" opportunity when it does come along and keep you from operating under fire drill conditions when you respond to this opening. Missteps due to lack of preparation might create the perception that you lack a good grasp of your business. This will cost you in terms of value and price. More important, proper preparation will enable you to feel ... right opportunity arrives. These guidelines should help broaden your perspective on how your business is doing and pinpoint areas for improvement that can benefit your bottom line in the near term, as well as boost your agency's value in a sale. Sharon Cunningham is president of Cunningham Consulting, a management consulting firm that specializes in the insurance industry. Cunningham serves as the Financial/Accounting Key Consultant for IMMS.com. She can be reached at Cunningham Consulting, 25 Macintosh Lane, Glastonbury, CT 06033, (860) 682-3250, e-mail [email ... ] , or visit www.cunninghamconsulting.biz Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online ...

...ty and health protection. These consultants do not issue citations, propose pe...mpensation carriers as well as many Liability and Fire insurance companies con...