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https://completemarkets.com/Article/article-post/1584/50-MILLION-LIFE-INSURANCE-SALES-STARTS-WITH-P-C-AGENTS/
$50 Million Life Insurance Sales Starts With P/C Agents
$50 MILLION LIFE INSURANCE SALES STARTS WITH P/C AGENTS Life agents can learn much from the following Life case written by a mother-daughter team. It all started, the agents said, when another agent failed to return to a client as promised, to convert a Term policy. Upset, the client called his P/C agent who in turn called the Life agents he worked with. Together they met with the client and converted his Term insurance. They also identified the need for Second-To-Die insurance, and the client agreed to buy it. The agents then asked about the client's father, a man of considerable wealth who, they learned, carried only $750,000 on his life. His son felt that at least $50 million was needed, and the agents presented a plan of combined permanent and term amounting to $50 million to be written by six companies. The father and son told the agents to call two weeks later for their decision. When they called, the prospects agreed to buy the proposed insurance. But the story doesn't end there. The father's medical examination revealed a prostate problem, so all the carriers declined the case. What would you do? The agents called one of the underwriters for advice on getting these policies issued. The underwriter suggested getting the prostate-specific antigen levels down by having the father drink plenty of water. The creative agents, Judith Panos, CLU, and Debra Franklin, CFP, of Livingston, NJ, called the son, other family members, and the applicant's secretaries, instructing them all to bring him water continuously. Another examination a week later found his antigen levels within a normal range. All six carriers agreed to proceed with underwriting. Still, there were bumps in the road that had to be smoothed. Prior to submitting the apps, the agents had arranged with the six underwriters to coordinate their efforts. Although working independently, they freely shared information. Once one of the major companies approved the case, the others would follow. 'We thought we had the ball over the goal line,' the agents stated, 'until the case got to the issue department. They wanted additional financial information.' The client resisted, unwilling to release this kind of information, especially to six different companies. Gridlock. The problem was solved by getting the companies to agree that if the lead company was satisfied with the financial information, the others would also issue. The client agreed to fax the additional financial information to the lead carrier. Five minutes after the fax was received, that carrier called the agents to say that it was satisfied. All the carriers now approved the case. The agents delivered $30 million of permanent and $20 million of term insurance. They also illustrated how the client could convert the term in four years. When the client bought the original $50 million of coverage, the agents report, he had figured on converting and in his mind would be spending $22,747,295. But the question of converting the term arose. Fortunately, the major carrier offered a credit for the prior year's term premium towards the purchase of a permanent policy, meaning that they didn't have to wait until the fourth year to act. They considered the benefits of converting now. The term premium in 1991 was $159,538, to be paid semi-annually. The major carrier agreed not only to give credit of $159,000, but offered an additional credit of the semi-annual premium that had just been sent in. 'By converting the $10 million of insurance, [the client] would pay $132,252,' the agents explained. But the real impact, they added, was on the overall premium. Instead of spending $22,747,195, his overall premium went down to $21,646,743, a savings of over $1.1 million with $40 million of permanent Life insurance. 'How could he resist?' they asked. The next step, the agents noted, was to convert the final $10 million of term. That was recently done, completing the total package of $50 million of permanent coverage. In addition, the agents reported, during the last three years of working with this client, they were also able to close cases on relatives, key employees, and their families. One of the secretaries came from a very wealthy family, and covering her insurance needs generated premiums in the five-figure range. 'Our next step,' the agents conclude, 'is to find another client like this one.' The question is: How many similar cases are in your client list waiting to be seen? Remember, this case started with a phone call to a P/C agency, triggered by an outside Life agent who had slipped up. You shouldn't wait for such calls. Actively seek to find similar situations by constantly putting out feelers for them. If this client had been your P/C insured, what would have happened?...

https://completemarkets.com/Article/article-post/2809/Agentic-AI-Based-Insurance-Claims-Adjuster-Software-or-Human-Adjusters-Why-2026-Says-Both/
Agentic AI-Based Insurance Claims Adjuster Software or Human Adjusters: Why 2026 Says Both
Ask a carrier whether agentic AI will replace human claims adjusters, and the honest 2026 answer is neither. It is both. Software now runs the routine work, people own the consequential calls, and the deciding factor is the skill mix a claims team builds rather than the number of seats it removes. That split did not emerge by accident. Regulators wrote a version of it into policy, and the market followed. Insurance claims adjuster software has crossed a real threshold this year. The current generation does not just triage and recommend; it can open a first notice of loss, pull policy data, verify coverage, order an estimate, and settle a clean auto glass claim before a person ever opens the file. What it does not do, and what no serious carrier lets it do alone, is decide a disputed total loss or a large bodily injury reserve. The line between those two jobs is where 2026 draws its answer. What Insurance Claims Adjuster Software Actually Handles in 2026 Start with the mechanics, because the hype tends to skip them. At its core, this software is a decision and workflow layer that sits on top of the policy administration system and the claims ledger. It ingests a loss report from any channel, structures the unstructured parts, checks the facts against the policy, and either advances the file or flags it for a person. Agentic systems add a further step. Rather than waiting for a rule to fire, an agent plans a sequence of actions toward a goal, calls the tools it needs, and adjusts when a step returns something unexpected. On a straightforward fender bender, that looks like a chain of small decisions: confirm the policy was in force, match the damage photos to the reported point of impact, price the repair against a regional labor rate, screen for fraud signals, and issue payment within the policy limit. Each step leaves a logged reason. The whole file can close in minutes. The value shows up in three places. Speed, because clean claims no longer wait behind complex ones in a shared queue. Consistency, because the same coverage logic runs on every file instead of drifting between desks. And capacity, because the routine volume that used to eat an adjuster's morning now clears itself, freeing licensed staff for work that actually needs a licensed mind. The Routine Insurance Claim Adjusting Work Agentic AI Now Owns Most claims are not dramatic. They are small, well documented, and repetitive: minor auto damage, single-item property losses, straightforward medical-only workers' compensation, travel interruptions, device protection. These files share a profile. Clear coverage, bounded severity, low dispute risk, and enough structured data to reason over. Agentic insurance adjuster software handles that profile well. Consider a representative mid-size property and casualty carrier that routes windshield and minor collision claims to an automated pipeline. The agent validates coverage, reads the estimate, checks the shop against the approved network, and releases payment when everything reconciles. A human sees the file only if a signal trips: a mismatch between photos and description, a repair cost above a set band, a policy that lapsed within the loss window, or a claimant with a flagged history. That design does two things at once. It clears the high-volume base of the pyramid without a person touching it, and it uses exceptions, not approvals, as the trigger for human attention. Adjusters stop rubber-stamping the obvious and start looking only at the files where their judgment changes the outcome. The routine work does not vanish. It stops being a person's problem. The Consequential Claims That Stay Human by Design Now the other half. Some claims carry consequences that no carrier is willing to let an algorithm own outright: a contested liability decision after a multi-vehicle accident, a six-figure bodily injury reserve, a suspected arson total loss, a coverage question that turns on how a policy exclusion reads. These files are ambiguous, adversarial, high in dollar value, or all three. Human adjusters keep them for reasons that go past accuracy. Negotiating with an injured claimant's attorney is a relationship, not a calculation. Reading whether a fire scene feels staged draws on pattern sense that resists full codification. Interpreting an exclusion the way a court eventually might is legal judgment. And when a decision goes against a policyholder, someone has to be accountable for it in a way a model cannot be. This is where the software earns its keep as an assistant rather than an actor. It assembles the claim file, surfaces the relevant policy language, models reserve scenarios, and drafts the correspondence. The adjuster decides. The best insurance claims adjusting software makes that handoff clean, giving the human a complete, well-organized picture instead of a raw pile of documents, so the judgment call starts from a strong position. Carriers that want that assistant-plus-expert model built into their insurance claims adjuster software platform tend to treat the boundary between routine and consequential as a configurable business rule, not a fixed feature. Regulation Drew the Line Before the Market Did for Insurance Claims Adjusters Here is what makes 2026 different from the earlier automation waves: the split is not just a best practice. It is close to a requirement. The National Association of Insurance Commissioners (NAIC) Model Bulletin on the use of artificial intelligence, now adopted in some form across a majority of states, sets the expectation plainly. Insurers must govern their AI systems, document how decisions are made, test for unfair discrimination, and keep a human accountable for outcomes that affect consumers. Read that against claims, and the design implication is direct. An adverse action, a denial, a lowball reserve, a coverage rescission, cannot rest on an unreviewable automated decision. A person has to be able to explain it, and a regulator has to be able to audit it. Fully autonomous denial of a contested claim is not an efficiency gain under this regime. It is exposure. So the routine-versus-consequential boundary is partly a compliance boundary. Automating a clean, in-limit payment carries little regulatory risk, because approving a valid claim rarely harms the policyholder. Automating a denial is a different animal. Sound insurance claims adjuster software encodes that asymmetry: it moves fast on decisions that benefit the claimant and routes anything adverse or ambiguous to a licensed human, with the reasoning preserved for audit. What Sits Under the Hood of Agentic AI-Based Claims Adjuster Software The capability people call agentic rests on a stack of older parts finally working together. Natural language processing (NLP) reads the messy inputs, a first notice of loss typed by a stressed policyholder, an adjuster's field notes, a repair invoice, and turns them into structured facts. Computer vision scores damage photos and matches them to the reported loss. A rules and reasoning layer checks those facts against policy terms and coverage limits. Fraud models weigh the file against known patterns and flag anomalies. The agent layer on top plans the steps, calls each service in turn, and decides whether the file is clean enough to close or needs a person. Two supporting pieces matter as much as the models. The first is integration: the software has to read and write the policy administration system, the document repository, and the payment service in real time, or the automation stops at the first data gap. The second is the audit log. Every automated action records what it decided, which data it used, and why, because a decision a regulator cannot inspect is a decision a carrier should not have automated. That logging is not a nice-to-have in 2026. It is the difference between a defensible program and a liability. Building the Skill Mix, Not Cutting the Insurance Claim Adjuster Headcount The headline fear is that agentic AI thins the adjuster ranks. The more accurate read is that it changes what an adjuster does. When the software absorbs the routine base, the remaining human work concentrates in the hard middle and top of the claims pyramid, where experience compounds. That reshapes hiring and training more than payroll size. The roles that grow look different: Exception Handlers: Adjusters who work only the files the software flags, moving fast across a stream of edge cases rather than a fixed caseload. Complex-Claim Specialists: Senior people on injury, litigation, and large-loss files, where negotiation and legal reading decide the number. Automation Supervisors: Adjusters who monitor the agents themselves, review sampled decisions, and tune the rules when loss patterns shift. Model and Data Reviewers: Staff who check the software for drift and bias, a role the NAIC governance expectations effectively create. None of those jobs is entry-level data entry, and that is the point. The skill mix moves up. Independent claims adjuster software follows the same logic in the field: an independent adjuster covering a catastrophe deployment uses the agent to document and price the straightforward losses quickly, then spends the saved hours on the severe and contested files that carry the real dollars. The person handles more claims and more valuable ones without a longer day. Rolling Out Insurance Claims Adjusting Software Without Breaking Trust Adoption is where good intentions meet legacy reality. Most carriers run claims on systems that predate this technology, so the software has to connect to a policy admin platform, a document store, payment rails, and often a fraud engine that all speak different formats. A rollout that ignores that plumbing stalls. The approaches that hold up share a pattern. Start narrow, on one high-volume, low-complexity line, and prove the automated decisions against human ones before widening scope. Keep a human in the loop on a sampled percentage of automated files even after go-live, so quality gets measured rather than assumed. Write the routing rules with the compliance team in the room, because the boundary between what the agent decides and what a person decides is a legal artifact as much as a technical one. Watch the failure modes too. Over-automation invites regulatory scrutiny and erodes claimant trust when a person cannot explain a decision. Under-automation wastes the investment and leaves adjusters buried in the same routine load. Poor explainability turns an audit into a crisis. The teams that get this right, often with an experienced partner who has integrated these systems before, instrument every automated decision from day one, so the reasoning is there when a policyholder or an examiner asks for it. Where the Insurance Claims Adjustment Technology Is Actually Heading The near-term direction is less about smarter denials and more about wider, safer autonomy on the benign end. Expect agents to close a larger share of clean claims across more lines, to draft consequential-claim analysis in richer form for the human who owns the decision, and to carry a tighter audit trail as state adoption of AI governance rules broadens. The human role keeps climbing the value curve rather than disappearing from it. A claims desk in 2027 will likely run fewer routine touches per person and more judgment per file, with the software handling the volume and the adjuster handling the stakes. The 2026 Answer, Settled The versus framing was always the wrong question. Insurance claims adjuster software in 2026 does not pit agentic AI against human adjusters; it assigns them different jobs and holds a person accountable where it counts. Software owns the routine, high-volume, benign files. Humans own the contested, severe, and adverse ones, because regulation and good sense both demand a name behind those decisions. Carriers that build the right insurance claims software solution around that division, and staff for the skill mix it creates, will settle claims faster and defend them better. The next few years reward the teams that treat the machine as a colleague on the desk and keep sharpening the judgment only their people can provide....

https://completemarkets.com/Article/article-post/2785/How-Business-Loans-in-Singapore-Help-Insurance-Agents-Scale-Operations/
How Business Loans in Singapore Help Insurance Agents Scale Operations
In Singapore's competitive insurance sector, agents face increasing demands to grow their operations while managing tight budgets and rising client expectations. Many agents require financial support to invest in marketing, technology, and talent acquisition. For insurance agencies, one of the most effective solutions is securing a business bank loan, which offers the capital needed to scale operations without depleting existing resources. With Singapore's advanced financial ecosystem, banks and financial institutions offer tailored loan solutions that help agents overcome financial hurdles, fuel growth initiatives, and unlock new opportunities for expansion, ensuring they remain competitive in a dynamic market. Investing in Technology and Digital Tools In today's digital-driven landscape, technology is a game-changer for insurance agents. A business bank loan can enable agents to invest in advanced software solutions, such as customer relationship management (CRM) systems, automated underwriting tools, and data analytics platforms. These tools help streamline client interactions, improve lead tracking, and provide personalized services, enhancing overall efficiency. With the growing preference for digital solutions, having a robust online presence is also essential. Insurance agents can use loan funding to upgrade their websites, develop mobile applications, or implement digital marketing strategies that increase their reach and client acquisition rates. (Photo by Adeolu Eletu on Unsplash) Expanding Marketing Efforts Scaling operations often require greater visibility and targeted marketing campaigns. Business loans provide insurance agents with the resources to invest in multi-channel marketing strategies, including social media ads, search engine optimization, and email outreach programs. By leveraging these tools, agents can attract more prospects, nurture client relationships, and strengthen their position in the market. Additionally, loans can fund offline marketing efforts such as networking events, seminars, and trade shows, where agents can showcase their expertise and connect with potential clients. A business bank loan helps agents strike the right balance between digital and traditional marketing to drive growth. Hiring and Training Talent To scale operations successfully, insurance agents need a strong team to manage client portfolios and ensure exceptional service delivery. Business loans enable agents to recruit skilled professionals, such as sales representatives, administrative staff, and financial planners, who can drive business development. Furthermore, these funds can be used for training programs that enhance the team's knowledge and skills, keeping them updated with industry trends and regulatory changes. Investing in talent not only improves client satisfaction but also helps agents build a solid foundation for long-term success. Managing Cash Flow and Expansion Costs Scaling operations often come with fluctuating cash flow and unexpected expenses. A business bank loan provides insurance agents with the financial flexibility to manage day-to-day operations, cover overhead costs, and mitigate cash flow challenges. Whether it’s renting office space, purchasing equipment, or expanding into new markets, loans serve as a vital tool for handling growth-related expenses without financial strain. Conclusion For insurance agents in Singapore, securing a business bank loan is a strategic step toward scaling operations, improving efficiency, and expanding market reach. By investing in technology, enhancing marketing efforts, hiring talent, and managing cash flow effectively, agents can position themselves for sustained growth and success. With the support of tailored business loans, Singapore’s insurance agents are better equipped to thrive in an increasingly competitive and digitalized industry....

https://completemarkets.com/Article/article-post/2229/INSURANCE-AGENT-BROKER-LICENSING/
Insurance Agent/Broker Licensing
INSURANCE AGENT/BROKER LICENSING by Marcus Ramsey Growing your agency's business might require you to obtain licenses in other states. Most experienced agents/brokers comprehend and are willing to do what it takes to ensure that the commercial side of the transaction succeeds. However, some seem to forget all this hard work is wasted if project planning fails to allow adequate time to obtain proper licensing in the target state(s). 'Ramsey's Rules' outlined below will direct you toward obtaining and maintaining proper licenses to help your new venture prosper. (I assume that anyone who reads this article already holds insurance licenses in one or more states but needs (at least one) additional license in another state to take advantage of a business opportunity. RAMSEY'S RULE #1: NEVER RELY SOLELY ON THE FREELY GIVEN ADVICE OF OTHERS. I am constantly reminded of the number of intelligent, thoughtful agency executives who for all intents and purposes jeopardize their business by accepting half-baked advice from someone they would not trust with their car and daughter on prom night. Obtaining the licensing information as the first step of your new project/program (not your third, 15th or 23rd step). How do you go about obtaining this information? Contact the agent licensing section of the department of insurance of the target state and request a copy of its agent/broker license instructions and application forms (see the State Insurance Department Directory in back). Most states have their own specific, easy-to-follow instructions on the licensing process. Get this packet and quickly read through it even if you intend to delegate the project of obtaining the license to a member of your staff or retain a consultant or licensing service. In fact, reading over the instructions will give you a good idea of the time and effort involved in obtaining the necessary license and whether you or a staff member will have the time to prepare, file, and follow up on license issuance within the time constraints you are working under. You should consider retaining outside assistance when you plan to seek licenses in several states at the same time. Be sure that whoever is going to do this work can focus the necessary attention on the project to complete it as quickly as possible. RAMSEY'S RULE #2: IF SOMEBODY ELSE IS DOING THE WORK FOR YOU, MAKE SURE YOU KNOW AT LEAST GENERALLY WHAT IS INVOLVED, REQUIRE PERIODIC PROGRESS REPORTS, AND QUESTION ANYTHING THAT SEEMS WRONG TO YOU. Remember, it is YOUR business and you had better look out for its best interests unless you are looking for a career change. RAMSEY'S RULE #3: RELATE THE LICENSING REQUIREMENTS TO YOUR ACTUAL BUSINESS SITUATION. Clearly define how you intend to operate and identify the key points to be covered in licensing. Licensing services and consultants who do licensing work usually ask the client to complete a form which requests most of the information contained on state application forms. This information is then typed onto the appropriate state forms and returned to the client for rechecking, signature, and attachment of the proper fees. The problem with this approach is that planned operations might not match license authorization. That can mean trouble later, unless someone is willing to take a couple of extra minutes to be sure everything is right. The answer to simple questions such as, 'Will you write Life/Disability or Property/Casualty coverages or both?' and 'Do you intend to open an office in the target state or do you plan to operate from your existing office?' will help define the types of licenses needed. Whether you intend to conduct business as an individual, partnership, or corporation can have a direct bearing on whether a license can be obtained for that entity (a few states, such as Alabama, issue nonresident licenses only to individuals, not to partnerships or corporations). If you are seeking a license for a corporation, make sure that an application for individual licenses are also filed. When you receive an approval, make sure you have approval for the corporation and all individual transactors. By carefully outlining how operations will be conducted, you can dictate whether you need to seek licensure as an agent, broker, managing general agency, surplus line broker, etc. Sometimes you find that you do not need to obtain a license in another state. For example, some states, such as California, do not require nonresidents to obtain a license to insure risks with incidental exposures in the state as long as the unlicensed nonresident does not enter the state to solicit, service, or inspect the entities insured; However, other states, such a Texas, do require nonresidents to be licensed under the same circumstances. Keep in mind that 'entering' the state may include obtaining information by mail and telephone as well as physical presence inside the state. Also, many states will not issue a surplus line broker's license to a nonresident except in connection with a risk retention group. If your activities will involve related services by the same or by one or more related entities, such as a third-party administrator or claims adjuster, check to see if those activities require licensing as well and, if they are, be sure that those licenses are obtained as well for the corporations and all individuals involved. 'FC&S Bulletins' published by the National Underwriter Company and the 'State Licensing Requirements Guide' published by Pictorial, Inc. offer helpful summaries of state licensing procedures and provide invaluable overviews of each state's licensing and continuing education requirements. Even if someone else is going to do the licensing work for you, you should at least review the state's overview/summary. RAMSEY'S RULE #4: OBTAIN AND REVIEW EACH STATE'S INSURANCE CODE. If someone else will actually do the licensing work for you, it may be enough for you to review a state overview or summary during the application process. However, the individual handling the licensing work for you MUST obtain and review all applicable sections of the target state's insurance code. Once the license has been obtained, you will need access to a copy of the state insurance code, regulations, and bulletins. How can you obtain another state's insurance code? Some state departments of insurance sell or can refer you to a source for a relatively inexpensive copy of the state insurance code, the department's regulations, and the department's bulletins. Otherwise, contact the National Insurance Law Service (NILS) or another law book publisher. If you are comfortable 'surfing the net,' you will find pricey but instant access to on-line law libraries on the Internet. Another possible source is the law library maintained by a local bar association or a nearby law school. RAMSEY'S RULE #5: IF THE WORK NECESSARY TO OBTAIN THE LICENSE(S) SEEMS TOO EASY OR QUICK, YOU ARE PROBABLY ON THE WRONG TRACK. This sounds cynical, but the people who drafted agent/broker licensing laws and regulations never considered whether the requirements being adopted would make it easier for the agent/broker to make a living. Just filling out the forms won't suffice. Most states require that you provide a copy of your license certified by your home state insurance department. If you are seeking licenses for a corporation, you probably will also need to obtain a copy of the articles of incorporation and/or certificate of good standing certified by your home state's Secretary of State. As a rule of thumb, it takes 30 to 60 days to gather all the information necessary to file the application. Once the application has been filed, don't expect to receive the approval by return mail: approval time frames of 60 to 90 days or even longer are not uncommon in certain states for certain types of licenses. Because the licensing process can be terribly slow (even when the process moves quickly, it is very slow), you need to begin as soon as possible. Since you cannot start writing the program/account until you have the necessary licenses, processing delays may push you beyond your frustration tolerance level. However, all you can do is relax, breathe deeply, and try to make sure that you aren't the reason for the delay. Keep the ball in the department's court by making certain the application and any required supplemental information are complete in every respect. Many states will simply return an incomplete application without action. Once the application and all necessary supplements have been submitted, your application will be 'ripened' according to the season of the year in a big pile of similar forms. Discount any claims by license services or consultants that they can obtain the license you need significantly faster than anyone else on earth. To deliver on such a promise, it would be necessary to overcome the Universal Laws of Orderly Bureaucratic Work Flow and Form Processing. While occasional triumphs over this inertia have been reported, they are rarely confirmed by reliable sources or any documented evidence. Only a complete application will allow unimpeded progress step to step. Again, if you make it your business to know generally what's involved in obtaining the license(s) you need and if you monitor activities through periodic progress reports, you should be able to assess the quality and timeliness of the work being done on your behalf. RAMSEY'S RULE #6: ONCE YOU OBTAIN THE NECESSARY LICENSE, KEEP IT CURRENT TO AVOID REPEATING THE RIGMAROLE. You should apply this rule to all licenses, permits, and/or corporate authorizations held. For example, don't assume that meeting your home state's continuing education requirements will be sufficient to retain the license(s) obtained from other states. If your home state does not have a continuing education requirement, you will probably need to meet the continuing education requirements for each state in which you are licensed. Also, maintaining corporate authority usually requires making one or two filings each year. Make sure that you, your attorney, a consultant you have retained, or someone on your staff is assigned to monitor and ensure that all requirements are met when due, that all necessary filings are made in a timely manner. Demand that your files be clearly documented to show what must be done, what has been done, when it was done, who received copies, the check number, the date, the amount of any fees paid, etc. In summary, obtaining agent/broker licenses in new states can sometimes be a frustrating, humbling, time-consuming exercise which is nonetheless a necessary part of an agent/broker's success. In many ways, producer licensing is a lot like building a campfire: In the warmth of the glow, one can scarcely remember gathering the wood. STATE INSURANCE DEPARTMENT DIRECTORY Alabama, 135 S. Union St., Montgomery, AL 36130, (205) 269-3570 Alaska, P.O. Box 110805, Juneau, AK 99811, (907) 465-2515 Arizona, 2910 N. 44th St., #210 Phoenix, AZ 85018, (602) 912-8466 Arkansas, 1123 University Ave., #400 Little Rock, AR 72204, (501) 686-2900 California, 700 L St., 4th Floor, Sacramento, CA 95814, (916) 322-3555 Colorado, 1560 Broadway, #850, Denver, CO 80202, (303) 894-7499 Connecticut, P.O. Box 816, Hartford, CT 06142, (203) 297-3800 Delaware, 841 Silver Lake Blvd., Dover, DE 19901, (302) 739-4251 Dist of Columbia...) 266-8699 Wyoming, 122 W. 25th St., Cheyenne, WY 82002, (307) 777-7401 This article was written by Marcus Ramsey, CPCU, principal of Ramsey Consulting Services, 14026 Donart Drive, Poway, CA 92064, (619) 748-6315.

https://completemarkets.com/Article/article-post/2764/6-Tips-For-Succeeding-As-An-Insurance-Agent/
6 Tips For Succeeding As An Insurance Agent
How do you become an insurance agent? How do you get clients? Do you need to be educated in order to sell insurance? Do you need to know about Instagram Ads? These are all questions that many potential insurance agents have, but they shouldn't stop them from getting into the industry. With the right attitude and some helpful advice, you can succeed as an insurance agent regardless of your experience or lack thereof. Here are six tips that will get you started on the path toward success as an insurance agent. 1) Invite your friends and family As with many new professions, it helps to have a few people who are familiar with your work know what you're doing and who you're doing it for. It's especially helpful when they have a vested interest in your success (like family members). Make sure they know that you can do a good job representing them—and make sure they know how. Invite everyone you know to a grand opening party or event; give them free tickets to something big; ask their opinions about making key decisions. Let them feel like part of your team and part of your project. And don't be afraid to advertise—word-of-mouth is still one of the best ways people hear about new business ventures. 2) Have a good digital footprint Before you can even think about finding clients, you need to have a website. Your insurance website should include information about your background and history, describe your professional accomplishments, display your educational and certification credentials, provide a list of other satisfied customers, and direct potential clients to contact you with any questions they may have. Make sure it's mobile-responsive so people can find you on their phones. You also need a LinkedIn profile that includes links to your website and Twitter account. Update your digital footprint regularly—don't let it sit stagnant. If you don't keep things up-to-date people will forget who you are or what services you offer. 3) Know your product inside out You've probably heard a million times that the devil is in the details, but that's actually a good thing when it comes to insurance sales. That's because you don't want to be so concerned with selling policies, especially at first, that you forget to focus on all of those little details. This can seem frustrating at first if you feel like your money is tied up in details, but once you become more established and start earning bigger commissions, paying attention to detail can mean huge dollars in your pocket. Focus on things like complying with your state and company's specific processes and procedures; following up on leads within 48 hours; writing clear lead reports; and building solid relationships with both internal and external customers. 4) Use social media wisely Social media has become an integral part of today's business world. It's a great place to find clients and boost visibility. However, it's also a place where some insurance agents post unprofessional or too-promotional content—and turn off potential customers in their droves. To avoid these social-media slip ups, try to only post relevant content to your company's social channels and hire someone (or teach yourself) how to use photo editing software to make sure you always look sharp and in control. 5) Add value to other people's lives People buy products and services, not companies. You can increase your sales substantially by creating relationships with prospects and customers that focus on solving their problems. If you're looking to succeed in any business—not just insurance—this should be one of your top priorities. After all, what's better than selling something people want? Selling something people need. If your product or service is sold on its own merits, it becomes that much easier to sell. When you're helping someone solve a problem—that's when people tend to spend money. 6) Focus on the little things There's a popular saying that goes, A chain is only as strong as its weakest link. A chain with five or ten weak links will break quickly. The same holds true in business—every task you perform contributes to your overall goal of succeeding as an insurance agent. It may not seem like each individual task makes much of a difference, but they do; so focus on every little thing and see your progress snowball over time....

https://completemarkets.com/Article/article-post/2690/How-to-become-an-insurance-agent
How to become an insurance agent.
Should Graduates Get Into The Insurance Sector? Some insurance is mandatory, some is life-saving, and some is there as a “just in case”. The reality is that there’s insurance for pretty much everything, and the industry is booming, making it a great career option for graduates, regardless of what they’ve studied. Graduating with a degree in insurance is ideal, but it isn’t necessary, as there are some basic skills that are desirable too, such as numeracy, good communication, and analytical skills. Anyone can work in insurance It really doesn’t matter what you got your degree in: anyone can go on to work in insurance. So, if you spent years studying psychology and then decide it isn’t for you, switching to insurance is a good move. Plus, your degree shows that you can commit to your education, which employers will value and be likely to invest back into your career. The reality is that insurance is everywhere, and your degree will always be relevant in one way or another. Everyone needs and has some sort of insurance, from medical and home insurance to car and pet insurance. This means that specializing in another area is very likely to be relevant to the insurance sector in one way or another. Do you need to go to university to work in insurance? The short answer here is no, but it can do wonders for you if you do. Many universities offer degrees in insurance, so if you know it’s the sector you want to get into, get your degree in it and let the insurance companies compete for you, offering you higher pay based on your education, and they’ll be sure to progress you once you prove yourself to them, as you’ve already acquired the knowledge and skills. This will help you to pay off your student loans. The best student loan consolidation companies can save you money on interest and change your term length to suit you based on how much you’re earning and can afford to pay. Once you work your way up to higher paying roles, you can pay your debts off quicker, and the investment into your insurance degree will be well worth it. Ideal skills to gain alongside your degree Whether you’re working in insurance as a broker, claims manager, underwriter, or loss adjuster, all roles involve negotiating with clients or on their behalf. At the heart of this is providing good customer service and communicating well with other employees. While you’re earning your degree, you could work part-time in any role that requires great customer service to gain valuable experience. You’ll need to good numeracy skills, particularly for actuary’s work, but all work in insurance needs this. This can be gained through your education or even shop work where you handle numbers to a certain extent. Other desirable skills include being organized, having attention to detail, and analytical skills. Insurance is a great industry for graduates to get into. It has plenty of progression opportunities, varied roles and pays well, especially if you have the skills needed for the job and a degree in insurance....

https://completemarkets.com/Article/article-post/2690/How-to-become-an-insurance-agent/
How to become an insurance agent.
Should Graduates Get Into The Insurance Sector? Some insurance is mandatory, some is life-saving, and some is there as a “just in case”. The reality is that there’s insurance for pretty much everything, and the industry is booming, making it a great career option for graduates, regardless of what they’ve studied. Graduating with a degree in insurance is ideal, but it isn’t necessary, as there are some basic skills that are desirable too, such as numeracy, good communication, and analytical skills. Anyone can work in insurance It really doesn’t matter what you got your degree in: anyone can go on to work in insurance. So, if you spent years studying psychology and then decide it isn’t for you, switching to insurance is a good move. Plus, your degree shows that you can commit to your education, which employers will value and be likely to invest back into your career. The reality is that insurance is everywhere, and your degree will always be relevant in one way or another. Everyone needs and has some sort of insurance, from medical and home insurance to car and pet insurance. This means that specializing in another area is very likely to be relevant to the insurance sector in one way or another. Do you need to go to university to work in insurance? The short answer here is no, but it can do wonders for you if you do. Many universities offer degrees in insurance, so if you know it’s the sector you want to get into, get your degree in it and let the insurance companies compete for you, offering you higher pay based on your education, and they’ll be sure to progress you once you prove yourself to them, as you’ve already acquired the knowledge and skills. This will help you to pay off your student loans. The best student loan consolidation companies can save you money on interest and change your term length to suit you based on how much you’re earning and can afford to pay. Once you work your way up to higher paying roles, you can pay your debts off quicker, and the investment into your insurance degree will be well worth it. Ideal skills to gain alongside your degree Whether you’re working in insurance as a broker, claims manager, underwriter, or loss adjuster, all roles involve negotiating with clients or on their behalf. At the heart of this is providing good customer service and communicating well with other employees. While you’re earning your degree, you could work part-time in any role that requires great customer service to gain valuable experience. You’ll need to good numeracy skills, particularly for actuary’s work, but all work in insurance needs this. This can be gained through your education or even shop work where you handle numbers to a certain extent. Other desirable skills include being organized, having attention to detail, and analytical skills. Insurance is a great industry for graduates to get into. It has plenty of progression opportunities, varied roles and pays well, especially if you have the skills needed for the job and a degree in insurance....

https://completemarkets.com/Article/article-post/558/Whats-A-Liquidity-Ratio-And-Why-Should-It-Be-Important-For-An-Insurance-Agent/
... Liquidity Ratio, And Why Should It Be Important For An Insurance Agent?
Evaluating your operating statement provides an excellent snapshot of your agency’s financial health. It’s almost embarrassing to say, but many insurance agents don’t pay attention to the operating statements (profit & loss statements) produced by their expensive agency management systems — and most don’t even print their balance sheets because they don’t recognize the importance of the information they contain. A few minor alterations to your operating statement (eliminating such non-cash items as bad debt and depreciation and amortization from the P&L; and adding such non-operating cash needs as debt principal payments) will give you your cash flow situation at any time. And that’s just a small step short of actually being able to project future cash flow at least one month in advance. Wouldn’t that be nice to know each month! Even more important, the liquidity ratios that can be drawn from your balance sheet truly tell you the health of your business at the moment that the balance sheet is drawn. Although an operating statement is useful as a budgeting and year-to-date tool for profitability and cash flow, the balance sheet’s purpose is the same as a complete physical exam: To determine both your general health and specific indicators of the functions of your system. A balance sheet provides the data to test the liquidity of your business. All you need are the formulas and benchmarks to convert this data to meaningful results. Here are the formulas and liquidity ratio benchmarks that you should apply monthly to your Balance Sheet. Running a balance sheet without applying these ratios is like collecting data but never evaluating it: CURRENT RATIO The general liquidity ratio measures your agency’s short-term health. If current assets can’t meet current liabilities (within 12 months), you need to strengthen your liquidity. Formula: Current Assets/Current Liabilities Benchmark: At least 100% ACID TEST The acid test is a primary liquidity measure used to determine whether the firm can meet its current obligations. Formula: (Cash + Receivables)/Payables Benchmark: At least 90% RECEIVABLES TO PAYABLES A poor receivables-to-payables ratio indicates a poor collector. Formula: Trade (Co.) (or All) Receivables/Trade (premiums) (or All) Payables. Benchmark: Less than 75% TANGIBLE NET WORTH (TNW) The 'book' value of your company (not the Book of Business value, which is excluded). Formula: Total Owners Equity (Treasury Stock subtracted) less Intangible Assets (such as Goodwill, Purchased Renewals or Expirations, Covenants) and any loans to officers or owners that arent likely to be repaid. Benchmark: Should be a positive number unless the agency is in the process of being perpetuated (causing negative TNW). But in that instance it should be a positively growing number each year toward an eventual positive number. WORKING CAPITAL Measures the extent to which the excess of current assets over current liabilities can cover operating expenses. Formula: Current Assets less Current Liabilities. Benchmark: Take the Average Daily Cash Expenses of the agency Total Expenses of the prior year, less non-cash items (Bad Debt and Deprec & Amort divided by 365) and divide it into the Working Capital. 30 days should be the minimum required. Forty-five to 60 days defines a cash-healthy agency. These formulas will assist you in determining the health of your agency. You should run them on your balance sheet every month and gauge your progress. If you have problems in one or more areas of liquidity, take remedial action. Dont be afraid to get a 'Check-Up' for your agency regularly. If bad things are happening, there are solutions. Its far worse to wait until you cant make payroll or cant pay the carriers to find out about your liquidity problems....

https://completemarkets.com/Article/article-post/1707/INSURANCE-DISTRIBUTION-TRENDS-AND-THE-EFFECTS-OF-CHANGE/
Insurance Distribution Trends And The Effects Of Change
INSURANCE DISTRIBUTION TRENDS AND THE EFFECTS OF CHANGE It's remarkable that the insurance industry has experienced only evolutionary - not revolutionary - change in its structure, processes, systems, and culture over the past 50 years. This is due partly to the regulatory nature of the industry and partly to exclusive and/or vertical agency agreements between insurance providers and agents. In this regard, the insurance industry is similar to banking and many other investor-owned utilities that are price regulated by the states and obligated to serve society. This situation is about to change because several external and internal factors are putting increasing pressure on the industry at a faster pace. The drivers of change include financial pressures, consolidation, advances in technology, regulation, and rising consumer expectations and empowerment. Interestingly, these are the same forces that are already impacting other industries in profound ways. Financial pressures in the personal computer industry caused by declining margins, rapid product obsolescence, and growth of the consumer market created havoc among franchised distribution companies such as ComputerLand and Entre. This resulted in the formation of a two-tier distribution system (distributors and dealers) as a means of addressing both financial constraints and market demand. Now companies such as Dell and Gateway are trying to shift the distribution system further by selling directly to end users. The rapid growth of the Internet is clearly responsible for the unprecedented market cap of Charles Schwab in contrast to the largest securities brokerage firm, Merrill Lynch. Electronic trading, available 24 hours a day, seven days a week, is restructuring commission fee arrangements and transforming brokers from order takers into financial advisors and knowledge workers. Rapid deregulation of the airline industry in the late 1970s and early 1980s permanently reshaped the relationship between airlines and travel agents. Today travel agents are more focused on the end-user (corporate and consumer), and are becoming fee-based service providers. Furthermore, many are consolidating and becoming super-retailers to counterbalance the power of bigger airlines and global alliances. The exclusive franchise system that has served the automobile industry for generations is giving way to the popularity of auto superstores such as CarMax and AutoNation, a consequence of channel consolidation and rising consumer expectations. This recent transformation is propelling auto makers such as Ford and General Motors to buy out their independent dealers and form separate equity-owned distribution companies, similar to what Coca-Cola did with its independent bottlers through the creation of Coca-Cola Enterprises in the mid-1980s. This research study attempts to uncover the changes that have occurred in other industries confronted by the same drivers of change. We chose travel agencies, personal-computer dealers, securities brokerages, and automobile dealers for the reasons discussed above. We also interviewed independent insurance agents for their opinions and observations of necessary and desired changes that the independent insurance agency system must engage in the coming years to survive and grow the business. It's inevitable that insurance agencies will continue to consolidate to become full-service agencies on a national scale. However, small boutique insurance agencies specializing in niche marketing or unique insurance products will also keep growing. Similarly, independent insurance agents will be disintermediated (eliminated as the middleman) by the Internet, although only for selective product lines, e.g., low-margin commodity products that consumers are willing to purchase without an agent's advice. At the same time, there will be fee-based reintermediation (in which intermediaries are introduced into new relationships or their roles and responsibilities are expanded). And insurance agents will emerge as infomediaries. Finally, both insurance companies and independent agents will learn to cooperate and collaborate with each other to serve end users more effectively and efficiently. At the same time, it's likely that some insurance companies will acquire or invest in their distribution partners in the same way pharmaceutical companies dealt with their distributors (Merck buying Medco and Baxter acquiring Hospital Supply Corp.). Not all the observations, conclusions, and recommendations found in this report will be applicable to all independent insurance agents. Each one will have to analyze their own context and drivers of change and attempt to use lessons learned from other industries and other independent insurance agent companies to determine their own path. MAJOR TRENDS OUTSIDE THE INSURANCE INDUSTRY Embrace of technology. Regardless of the industry, suppliers and distributors alike are embracing the Internet and other advances in technology to propel their businesses to new levels. Those who adopted the Internet early on seem to love the new playing field, while latecomers are scrambling to catch up. Channel shifting. Financial pressures and consumer expectations are driving suppliers to distribute their lower-margin products through the most economical channels, sometimes bypassing intermediaries or reducing their commissions in pursuit of profitability. But this is only one side of the story. New roles in sales and service. A growing number of suppliers is viewing the product sale as the acquisition cost for securing long-term customer relationships. Increasingly, their intention is to find ways to free their distributors from the low-profit transaction and allow them to concentrate on higher-profit, value-added service and support. Consumers paying for service. As the roles of the supplier and distributor change, so do the distributor's compensation models and sources of revenue. Value-conscious consumers are clearly willing to pay for services rendered, but the greatest challenge to distributors in moving to a fee-for-service model is establishing price. Successful sales strategies. Growth opportunities will always exist for boutique-sized businesses as they provide specialized services to compete with the largest-volume players. Whether through volume or specialization, success is reserved for those with vision, courage, and an instinctive orientation toward consumer needs. Integration of supplier-distributor efforts. Suppliers recognize that the distributor ultimately controls the relationship with the customer. To assure that distributors can and will sell their products, suppliers are increasing their efforts to integrate marketing and communications with their distributors to ensure that a consistent message reaches the consumer. New efforts in cross-selling. The Internet as a medium has made cross-selling more advantageous than ever before to suppliers and distributors. The synergy of products and services offered is providing a tremendous convenience for consumers in their quest for one-stop shopping. Changing relationships between suppliers and distributors. In just the last few years, relationships between suppliers and distributors have undergone dramatic changes, forcing a reevaluation of commitment and responsibility to one another. While no single course of action has emerged as the standard, the suppliers and distributors who value their existing partnerships are working more closely together and as a result creating stronger, more unified relationships with their customers. CHANGE WITHIN THE INSURANCE INDUSTRY Here are some important questions for the independent insurance agency system: Are we responding to consumers' changing needs and desires? Is what we're providing today materially better than what we provided five or 10 years ago? Have we embraced the available technology? Do we understand what business we're in (i.e., selling insurance to buyers or helping them manage risk)? Are we prepared for the new competitors on the horizon (if not in our face) who will embrace technology, operate efficiently, and respond to the needs of the consumer? Are we improving the quality and efficiency of our working relationships with our business partners? Are we asking for and expecting more from ourselves and our business partners? Are we actively and aggressively finding ways to eliminate inefficiencies, duplication, and waste? Do we know where we can best strategically position ourselves for the future? Unfortunately, for many within our industry, the honest answer to several of these questions is "no." For them, the future is bleak. Fortunately, many agencies and carriers are aware of the changes, see this as a time of tremendous opportunity, and are actively doing something about it. We hope that this study will educate, stimulate, and motivate our industry to action. For some, it's a wake-up call. For others, it'll provide direction and ideas on what to do. For still others, it'll confirm what they already know and provide some additional perspectives that may allow them to further develop and make positive future efforts. STEPS TO SUCCESS The following steps will help to ensure the future of the independent insurance agency system: Stay attuned to change. Assume an optimistic attitude and perspective. Focus on serving the customer better. Match customers, products and services, and distribution channels. Pursue strategic affiliations and alliances. Develop and implement a technology strategy. Elevate relationships between agencies and carriers. In most of life's endeavors, the attitudes and perspectives of the individuals involved will be the most crucial factors in determining the level of success achieved. This is as true in the world of business as it is in sports. When conventional ways of doing business are challenged and the level of performance must be improved or materially adapted, positive attitude and perspective become imperative. TEN REASONS TO BE OPTIMISTIC ABOUT THE FUTURE In the current economy, the one who controls the customer is king. Insurance agencies have direct contact and good relationships (or their potential) with their customers. Most insurance isn't a commodity product. Buyers of nearly all lines of business require technical and professional assistance to understand and to purchase the most suitable product. This complexity makes insurance difficult to sell on the Internet. Even insurance that could be considered a commodity product can be confusing, considering the volume of options and alternatives available and the significant implications of purchasing the right coverage and limits with a financially stable insurance company. As a result, advice and professional assistance are needed. Technology can empower small independent agents by giving them and their customers access to products, services, and information that historically has been only available to larger organizations. Although compensation for selling insurance may go down, compensation for servicing and providing professional advice is going up. Many insurance companies that historically have distributing their products through captive agency systems are beginning to utilize the independent distribution system. Attractive opportunities exist for agencies to create alliances with other firms and so gain better access to prospects, capital, technology, and other resources. Existing challenges and opportunities are great. The reality is that many agencies won't respond proactively, which presents tremendous opportunity for those that do choose to take action. Many of the factors that are critical to the long-term success of an insurance agency are within the agency's control. There's abundant room for improvement in almost every aspect of our business. ELEVATING RELATIONSHIPS BETWEEN AGENCIES AND CARRIERS The central focus of this study is the distribution system, particularly the relationship between suppliers and distributors. As we've seen in other industries, changes are occurring in the relationships between these parties, including the roles and responsibilities assumed by each, the nature and quality of the end product being delivered to the customer, and the overall success being achieved by each party. The recent threat of disintermediation has haunted distributors in many industries. Many have questioned whether insurance agents will soon find themselves cut out of the insurance delivery system. The research in this study suggests that widespread disintermediation won't occur. For every example of intermediaries being squeezed out of the picture, there are comparable examples of reintermediation. If an intermediary is adding value to the transaction, its position is secure. We see both good and bad in many agency-company relationships. On the positive side, carriers and agents/brokers have provided valuable services and quality products to a large segment of the economy. At the same time, significant opportunities exist to improve the quality of these products and services. Additionally, there's enormous room for improvement in the efficiency and quality of the relationships between insurers and agents/brokers. For insurance carriers, agents, and brokers to enhance their relationships, a number of things will have to occur: Each will need to focus on improving the quality of their own performance and partnering with those who hold themselves to similar standards. Decisions need to be made with the recognition that each is dependent on the other and that helping the other succeed will enhance individual success. The level, depth, and substance of communications need to be improved. Investments need to be made on both sides in proactive and visionary strategic planning. Mutual commitments must be honored. The hallmark of the performance-based relationship is accountability. Concerted efforts need to be made to eliminate existing duplication of effort, inefficiencies, and unacceptable error ratios. Automation and technology need to be mutually embraced by all parties to allow for quantum improvements in productivity and to increase the quality of service provided to customers. Agents need to recognize that they are sales and service providers, and insurers need to provide the necessary tools, resources, and support to enable agents to effectively distribute their products and services. Compensation needs to be performance based. As roles and responsibilities shift, compensation needs to appropriately reflect the additional responsibilities assumed by each party.   This study was written for the Independent Insurance Agents of America (IIAA) by Reagan Consultants, an Atlanta-based management consulting firm that serves insurance agents, brokers, and companies, as well as financial institutions. You can contact them at (800) 261-4422. ...

https://completemarkets.com/Article/article-post/1818/A-LOOK-AT-VALUE-ADDED-SELLING-AS-AN-ANSWER-TO-PRICE-SELLING/
A Look At Value Added Selling As An Answer To Price Selling
A LOOK AT VALUE ADDED SELLING AS AN ANSWER TO PRICE SELLING by Allen Karlin, Ph.D. Use these proven ways to stand out from the competition. One reality of today’s business climate is that price is of critical importance when clients make a decision about where to buy their insurance. Rates and prices constantly are being examined by agents, risk managers, and prospects. Due to significant competitive and economic pressures, clients are looking to save money wherever they can. Agents must be aware of the concept of value-added selling: the need to set yourself apart from competitors so that prospects and existing clients view you as a business partner of the highest quality and integrity. Value-added selling can be defined as the entire package of goods and services that you, as an agent, bring to a prospect or client. The package extends beyond you, however. It also includes the agency and its reputation; the support it provides; the carriers you use, their products, and specific advantages those products offer; and the level of claims service provided. In short, there is a price associated with any insurance policy. And sometimes the cost of doing business may take a less expensive policy at the outset and make it the more expensive purchase in the long run. For example, a heavy-equipment manufacturer normally would require a high level of loss-control services. If he or she chooses the lowest-priced insurer and the services provided are inadequate, he or she will suffer down the road. If you can’t offer the lowest price, differentiating yourself, your agency, and your product provides the key to making value-added selling work. Finally, if you find yourself in a situation in which price is all that matters, be positioned to get the “last look” as a result of having done an excellent job of setting yourself apart. STANDING OUT FROM THE CROWD To differentiate yourself from your competitors, ask yourself these basic questions: “Who am I?” and “What do I have to offer?” The first answer most agents give is “service.” This is a very comprehensive and subjective term. Service may mean fast turnaround on policy issuance, returning phone calls on the same day, looking for coverage changes and potential pitfalls, keeping abreast of information that may affect clients’ businesses, fast claims service, or friendly and courteous phone service, etc. In practice, the meaning of service may vary for every client and prospect. How does the motivated agent differentiate what service means for his or her prospect? Ask! Ask is the most important three-letter word in the English language. If you don’t ask, you won’t be sure you know all there is to know. In order to provide what the client or prospect wants, and whether you want (and can afford) to provide it, you need to ask what the buyer means by service. For example: “Which aspects of service are especially important to you?” “We find that many people switch agents because they’re dissatisfied with the service they receive. Are there any areas in which you have been less than satisfied?” (If the response is positive, follow with, “Can you tell me what happened?” And if it’s not obvious from the story, ask, “What impact did that have on you?” or “How did that make you feel?”) This puts you in a position to empathize with the customer or prospect (e.g., “No wonder you feel that way; if it had happened to me I’d feel exactly the same way. If you were my client, here’s what we would have done for you . . .”). If the person you are speaking with is your client and is complaining about your service, you still must listen and empathize. Then ask what it would take to fix the problem and negotiate from there. However, not all clients will be dissatisfied with the level of service they receive. How often do you hear, “I’m really satisfied with the service I receive,” or “My coverages are fine, thank you.” In these situations help the prospect understand that his or her current agent never really defined service because that agent didn’t ask what was important to the client. If prospects say they are satisfied with their current service, define what level of service they currently receive and then raise their level of expectation regarding the service they should be receiving. In other words, ask the right questions so that the insured wants to receive the next higher level of service. For example, a smaller prospect with a premium of $2,500 says he or she is satisfied with the level of service received. You might ask when the last time his agent visited his business. He tells you it was three years ago, when the policy was first sold. By his voice you can tell that the insured is asking if there’s something unusual about that. You then can ask when and how often the insured sees the agent. Quite often the response you will get indicates that the insured does not expect to see or have visits from the agent. This insured has fallen into “programmed thinking” regarding his agent. Because he has a business to run, and probably a few hundred other items keeping him busy, he doesn’t spend time thinking about how he can obtain better service from his insurance agent. Part of differentiation is asking questions designed to help someone break that pattern of thinking. Through your questions, a prospect may suddenly ask why he or she has accepted less from their current agent than they do from other vendors. Since you raised the issue in a tactful manner, suggesting that you do business in a different way, you are well-positioned to be the beneficiary of that new thought process. You earn the opportunity to prove what you can do on the insured’s behalf! Other questions you can ask to help redefine acceptable service levels include: How much mail or phone contact does the insured receive from his or her agent? (This helps define the agent-insured relationship.) Does the insured speak to the agent or to a CSR? Does it make a difference to the insured, and does he or she prefer dealing with the CSR? The goal in differentiating yourself through service is to illustrate to both current clients and prospects how your attention to what they consider important will save them time and, in the long run, money. They will realize that each time they don’t receive the service they want, the follow-up time alone may be expensive, raising their frustration level. Your success at differentiating yourself will depend on your ability to: • Discover specific client needs • Influence decision-makers • Formulate strategies to fill client and prospect needs • Form market relationships • Emphasize strengths and improve weaknesses • Relate to client and market needs • Exploit the expertise you bring to the relationship • Network • Troubleshoot problems • Identify opportunities and analyze signals • Analyze selling situations &bull...sp;Train support staff to satisfy customer needs • Innovate potential solutions • Overcome objections and obstacles • Negotiate with clients, prospects, and markets PRODUCT DIFFERENTIATION Product differentiation is a second area in which agents can showcase the products they sell and the companies they represent. The No. 1 rule here is Know how to read and interpret coverages. This example helps to illustrate the point: A producer had developed such good rapport with a prospect through active questioning and listening that she was shown her competition’s quote. The competition was $2,000 less on what seemed, on the surface, to be a similar policy. Upon closer examination, the producer, who had the last look, realized the policies differed on prior-acts coverages. She was offering full prior-acts coverage, which was not provided by the competitor’s policy. The competitor’s policy easily could have cost the insured an amount far greater than the $2,000 difference in price. It pays to be able to read and interpret policy terms and conditions. In this example, the producer was able to point out the difference in coverage and ask if the potential loss, which would probably exceed the $2,000 premium difference, was an acceptable risk to the client. The answer was no. She had differentiated her product by illustrating the differences in coverages she uncovered, and she received the order. Knowing how to read coverages and how to take apart a policy and recognize real differences in what is covered by different forms and contracts is critical to your ability to neutralize price as the sole buying criteria. Some policies have exclusions written into the body of the contract while others appear as separate endorsements. Still others are written in such ambiguous language it would require the assistance of a roomful of attorneys to provide a halfway-workable interpretation. If you need to strengthen your skills in this area, consider these solutions: • Find someone in the agency to teach you. • Spend more time with your company underwriters and ask more questions. • Ask the market underwriter to interpret policy terms and conditions (this has the added benefit of building your market relationships so you can better present risks to that market). • Participate in insurance classes or self-study programs (CPCU, ARM, IIA, etc.). • Take insurance classes at a local college or junior college. • Attend classes conducted by market personnel (when promoting a new product, often there will be a comprehensive comparison to the competitor’s products), thereby making your job in the field even easier. Auditing coverages for clients or prospects as a method of gaining business has proven successful. Consider the credibility and relationship you can establish, not to mention the powerful motivation for buying you can provide, if you were to audit a prospect’s coverages and discover: • four different policies, many with overlapping coverages, which could be replaced with two policies of lesser cost. • different “other insurance” clauses leaving the insured with potentially inadequate coverage and a lawsuit to interpret the policies, should a loss occur. • glaring gaps in coverages. • inadequate limits. • use of a claims-made form when an occurrence form is available. • exorbitant deductibles or self-insured retentions (SIRs). • unrated carriers. Unfortunately, it is not always this easy. The competition may be doing a good job of handling the account. Additional questions to uncover areas important to the prospect are essential here. Sometimes you need to change the pace and take a new direction. One strategy used to overcome current economic conditions and pricing barriers is called “unbundling.” Unbundling, which should be used for larger and more sophisticated accounts, refers to removing specific services or items from the policy so that the prospect does not have to pay for them. Here’s how it works: When determining rates for exposures, insurance companies take into consideration not only the losses they will have to pay, but many other incidental services that add to their overall costs. These services include exposure analysis surveys, claims administration, and actuarial analysis of loss experience. Many of your large and sophisticated prospects either have the capacity to perform some of these incidental services themselves or have turned to specialists to provide them. So, they do not need to purchase these services as part of their policy. As a result, some carriers are providing quotes on an unbundled basis by pricing a risk based only on those services the insured sees as necessary. While such situations usually apply to larger accounts, unbundling does offer an opportunity to compete strictly on price. However, be careful not to eliminate a service that a client needs. Taking unbundling to an extreme to get your price down can open your client to an uncovered loss and open you to an E&O claim. When careful analysis indicates unbundling to be justified, you can save significant money by having the insured purchase comparable services from outside sources (e.g., contract claims administrators, risk control specialists) or by providing these services internally utilizing their own employees. Other ways to offset pricing include developing an understanding of supplemental services, which may not be provided by prospects, or other price-sensitive strategies that you can use in highly competitive situations. Examples include loss-control services, flexible payment plans, utilization of deductibles, manuscripted endorsements, and policies and customized coverages. Since rates and prices probably will continue to be examined carefully by agents, risk managers, and prospects, it’s important to consider ways in which you can either meet or offset concerns about price. Use the concept of value-added selling to set yourself apart from competitors. Be creative in providing services clients want and need. Explain the benefits and drawbacks of various solutions to their insurance needs. Use your relationship-building abilities to gain an understanding of those client and prospect needs as well as to get the “last look” in competitive situations. Allen Karlin is president of Karlin Management Resources, a sales and management consulting firm. He can be reached at (310) 394-1770 or ajkarlin@earthlink.net