Search CompleteMarkets

... . The store sold about 200 detectors. Many people also bought other safety equipment, such as deadbolts and fire extinguishers, making their properties better risks. Other Homeowner customers had not notified the agency that they had already bought smoke detectors. The letter put the agency's name before many potential customers in town. Israel Streger performed a real public service and boosted its public image at the same time. Ecology And Insurance Environmental causes can also bolster the image of an agency. But how can you make a connection between ecology and insurance? Simple. It's everyone's business to protect the Earth, including the insurance industry, which protects the financial health of families and business. 50 Simple Things You Can Do To Save The Earth is currently a best-selling paperback. Boen & Associates insurance agency in Sioux Falls ... minds of prospects and clients by linking your agency's name to a good cause. Cause-related marketing is good citizenship and good business. Consumers are growing increasingly tired of hype and hard sell. We are all exposed to an enormous number of advertising messages every day. To keep our sanity, we have to tune out 99% of them. Most advertisements and direct mail tout a better price or superior service. Obviously, not everyone can have the best price or service, so consumers have learned to ignore these claims. A different, fresh approach has a better chance of catching your audience's attention. Attaching your agency or company to a good cause can do just that. This strategy can also begin to make a dent in rehabilitating our industry's battered image. Innovative marketers in other industries have used ...