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...al alignment and re-focused their energy on the needs of their employees. In ...

... who'd like to work for their agency. These agencies realize that attraction and retention are both marketing issues. They have developed a positive image in the marketplace and are selling prospective job candidates constantly on the advantages of working for their agency, as well as reminding their employees of these advantages. They've also made a commitment to create a workplace with purpose, excitement, and mutual alignment and re-focused their energy on the needs of their employees. In these organizations, the most effective method for recruitment is employee referrals. To gain the full benefit from these referrals, have a formal process to identify candidates regularly and to keep the pipeline full. Agency employees should know the story they can tell about the benefits, working environment, perks, or advancement opportunities the agency offers. To help them identify ... employees effectively. Today's high-performing employees are looking for more than compensation packages and benefits. Examine your agency's strengths and determine if employees have benefits to sell. Employees are looking for growing, successful companies that provide a friendly environment where they can participate in decision-making and be part of a team. Some agencies have found creative rewards, such as providing breakfast foods or fruit in the kitchen or free soft drinks, instead of just coffee and tea. Others designate employee committees to plan social functions, or they take the office on trips when agency goals are achieved. The key is to have a positive work environment where employees are recognized and rewarded for good performance, where there's good communication, and where everyone shares in the excitement of being part of a successful firm. RECRUITING THROUGH REFERRALS Most agencies ...