Search CompleteMarkets

... by leasing only buildings with tall ceilings his company was able to acquire more storage space for minimal additional cost and pass the savings along to his competitor's customers. The key was finding the right buildings, which put Brodsky in the real estate business. At a Small Business Administration seminar a few years back, I met a minister who had concluded that his business was not just saving souls, but entertaining minds by drawing more people to his church. His goal was the creation of a marketing plan to convince people that attending his church would be more beneficial and enjoyable for their eyes, ears, bodies and souls than channel surfing, watching Sunday sports (especially football and NASCAR), fishing, golf, and a wide variety of other weekend activities. What business are you in? As ... But for those who accept this challenge, the future holds great opportunities! Herb Kelleher, former CEO of Southwest Airlines, one of the best-managed companies in the U.S., once stated that Southwest is in the people transportation business, not the airline business. His distinction is essential. Being in the people transportation business means expanding the definition of the competition' beyond other airlines to include private autos, buses, and trains. Southwest focuses on maintaining a cost structure low enough to attract customers who would otherwise drive, take a bus, go by train, or not travel at all. As a result, it's the most consistently profitable airline in the nation. When he started his company, entrepreneur Norm Brodsky thought he was getting into the record storage business. He soon learned that he could ...

...irlines to include private autos, buses, and trains. Southwest focuses on mai...