https://completemarkets.com/Article/article-post/2135/E-O-EXPOSURES-IN-INSURING-YOUR-NEIGHBORHOOD-TAVERN/
...d. Another element deals with entertainment. You must identify the type of entertainment. Although many taverns have live ...wd that it will draw. Non-musical entertainment consists of pool, darts, and t...
https://completemarkets.com/Article/article-post/1739/MONITORING-THE-PLAN/
...________ ___________ Entertainment/Travel ___________ ___________ __...___________ ___________ Entertainment/Travel ___________ ___________...
https://completemarkets.com/Article/article-post/2222/PRODUCER-COMPENSATION-A-COMMON-SENSE-APPROACH/
...h auto allowances, travel, and entertainment. The first thing the agency owne... Travel and Entertainment ...
https://completemarkets.com/Article/article-post/2488/Is-your-Insurance-Website-letting-you-down/
...ou are in the media, design or entertainment business). Let us examine some ve...ntial content than just games and entertainment. People are getting serious ab...
https://completemarkets.com/Article/article-post/997/FINANCIAL-MANAGEMENT-IN-AN-UNCERTAIN-MARKETPLACE/
...nership perks, such as travel, entertainment, or advertising/promotion, have a... Travel & Entertainment ...
https://completemarkets.com/Article/article-post/860/What-It-Takes-To-Make-The-Sale-Buyer-Behavior-In-A-Wired-World/
... Michael J. Wolf writes in The Entertainment Economy, 'If the '80s and '90s we...ed vehicles in five days, and the entertainment business is moving quickly to ...
https://completemarkets.com/Article/article-post/554/Drip-Marketing-Art-And-Science/
... a few ads for beer. But they know that only parts of their viewing audience are beer drinkers. They'd throw away their money by only showing their product to teetotalers. What if they could have shown their ad only to beer drinkers, allowing the non-beer drinkers to view an ad for soft drinks, instead? They would have gotten much more bang for their advertising buck. That's what we can do as insurance agents who target our markets toward the products and suppliers that can best serve a market segment. Could you imagine Busch showing a beer commercial just once? Of course not. With their production cost, they must show it enough to get people to think of their brand when purchasing beer. That's why they hire the best creative people and design "cute" ads meant to entertain as much as to sell concept. Similarly, a "dry" letter introducing yourself might seem stoically professional to you — but will probably seem too dry to a consumer or business owner who doesn't even like insurance. So, take a hint from the "big boys." To draw attention to your products and services, make your advertising and marketing cute and attractive. Many agents have bemoaned (or boasted about) the results of low-cost advertising that was sent to a great many people with little response, or was viewed or heard on radio and television many times — but at 3:00 a.m. (with little positive response) . They use these examples to claim that advertising and marketing don't work. Have you ever seen the highest profile ads on TV at 4: ...
https://completemarkets.com/Article/article-post/2292/Producer-Success-Lesson-17-Creating-Pain-Through-Stories/
... to get clients to change their behavior. People Buy on Emotion In one of Zig Ziglar's books is a wonderful diagram showing the concept of emotional buying. A man has a large heart on his jacket. Two lines measure distances in the diagram, one going 24 inches from the man's back pocket to the heart on his jacket and the other going 36 inches from the man's back pocket to his head. See the point? If you want to get to that wallet, going through the heart is a shorter trip. The trick to getting to a person's heart is to tell a good story. Remember, people like people who are like them. If you can tell a story that illustrates your point well, enhances rapport by highlighting things you have in common with your client, and entertains, you'll probably never hurt for business. So why don't more people use this technique? Mainly because most people don't just come up with funny, concise stories out of the blue. You'll probably have to really think about your experiences and develop good stories from them. Developing Good Stories Did you know Bob Hope has a staff of writers who write jokes and one-liners for him? Sure, Bob Hope is very funny, and he comes up with plenty of material on his own. But Bob Hope isn't entertaining solely because he has great material. He also spends a great deal of time practicing and refining his craft. How much time have you spent developing and practicing what you'll say to the Commercial account's Risk Manager? You know they'll be a bit reluctant to introduce you to the ...
https://completemarkets.com/Article/article-post/983/PAYING-FOR-PERFORMANCE/
...tight budgets without room for entertainment might prefer a dinner out or a we...rs, half of them cover travel and entertainment expenses, and half either prov...
https://completemarkets.com/Article/article-post/390/Signs-Of-Influence/
...s can become attention-getting entertainment too! In this light-hearted articl...