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...Web sites—particularly for the entertainment industry. These “action people” w...

...g that the Internet thrives as entertainment. It's fun to surf the Net, partic...

... specified time, the general manager called the meeting to order and verified the presence of attendees. For the next 60 minutes I sat in amazement as the entire meeting proceeded according to Robert's Rules of Order. Minutes were read, action reports were given, old business was put to rest or updated, new business was entered for consideration, and decisions were made. Toward the end, gripes were entertained from the various representatives of each department within the dealership. Finally, the meeting closed with awards and recognitions for an upbeat ending. I had never seen such a meeting within the auto industry before, nor since. It's not surprising that this dealership is immensely successful. E = Education Education is loosely defined as the development of knowledge. Whatever the type of meeting (planning, motivation, ... dilemma. Is selling the reason behind planning and motivation, or do planning and motivation result in sales? There are arguments on both sides, but I tend toward the latter-without planning and motivation, there wouldn't be any selling. Selling, though, is not merely a goal, it also plays an essential role in smooth-running internal operations. An outside sales meeting can take place within any type of venue, and it's impossible to name them all. Suffice it to say that the evaluation acronym, AEIOU (which we are about to review), is all-important to successful preparation for sales meetings. Sales Meetings Convince Sales meetings inside an agency are not as easily understood. If you were to call for a sales meeting, most people would visualize a meeting with the agency's producers. Such a ...

... the origin of infomercials to the old, late-night slicer/dicer and Pocket Fisherman commercials. Granted, some tacky infomercials have taken the slicer/dicer format, but the original infomercials began on a higher ground: religion. Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable ... for years. In some cases, they've purchased the time slot and broadcasted live or pre-recorded shows every week or month. Some talk only about insurance; others accept phone calls from listeners. In some markets, agents don't even buy the time. The stations feel that the topic makes for a viable program and takes on the agent as the on-air broadcaster. The printed word can also become a venue for infomercials. Newsletters, for example, provide an expanded format for information and selling. Weekly or monthly columns in your local newspapers-even an agency brochure-can all be thought of as printed infomercials. With all this in mind, let's look at the media you can use for an infomercial to market your agency or brokerage. Television This is the first medium that springs to mind, and with it ...

... the origin of infomercials to the old, late-night slicer/dicer and Pocket Fisherman commercials. Granted, some tacky infomercials have taken the slicer/dicer format, but the original infomercials began on a higher ground: religion. Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable ... for years. In some cases, they've purchased the time slot and broadcasted live or pre-recorded shows every week or month. Some talk only about insurance; others accept phone calls from listeners. In some markets, agents don't even buy the time. The stations feel that the topic makes for a viable program and takes on the agent as the on-air broadcaster. The printed word can also become a venue for infomercials. Newsletters, for example, provide an expanded format for information and selling. Weekly or monthly columns in your local newspapers-even an agency brochure-can all be thought of as printed infomercials. With all this in mind, let's look at the media you can use for an infomercial to market your agency or brokerage. Television This is the first medium that springs to mind, and with it ...

... the origin of infomercials to the old, late-night slicer/dicer and Pocket Fisherman commercials. Granted, some tacky infomercials have taken the slicer/dicer format, but the original infomercials began on a higher ground: religion. Before you haul me off to a padded room, let's define "infomercial."An infomercial is an advertisement for a product or service that has been expanded with information, entertainment, or both to retain the attention of the audience. In the old days, itinerant preachers would pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable ... for years. In some cases, they've purchased the time slot and broadcasted live or pre-recorded shows every week or month. Some talk only about insurance; others accept phone calls from listeners. In some markets, agents don't even buy the time. The stations feel that the topic makes for a viable program and takes on the agent as the on-air broadcaster. The printed word can also become a venue for infomercials. Newsletters, for example, provide an expanded format for information and selling. Weekly or monthly columns in your local newspapers-even an agency brochure-can all be thought of as printed infomercials. With all this in mind, let's look at the media you can use for an infomercial to market your agency or brokerage. Television This is the first medium that springs to mind, and with it ...

...een expanded with information, entertainment, or both to retain the attention ...r own television stations from the revenues generated by "religious" infomerci...