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... few years ago could now wind up on the evening news or on page one of the newspaper. While some incidents are insignificant, others can be devastating. Yet when they occur it's often difficult, if not impossible, to know whether the problem will evaporate or escalate, blow over or boomerang. All Articles by CompleteMarkets Editor Comments (0 ) x No Thanks Loading.. Loading.. x No Thanks Loading.. ...

... few years ago could now wind up on the evening news or on page one of the newspaper. While some incidents are insignificant, others can be devastating. Yet when they occur it's often difficult, if not impossible, to know whether the problem will evaporate or escalate, blow over or boomerang. If it can happen, it's only prudent to assume that such an incident will happen. While it might not become a debacle of global proportions, it can still have a disastrous impact on the financial health and the image of ... elements for such a policy: TAKE IT SERIOUSLY No matter how insignificant or trivial a problem might seem, take it seriously. More often than not a crisis catches management off guard. When this happens, management will try to downplay any potential impact. When a manufacturer unearthed 100 drums of toxic waste, it took the problem very seriously. It called in state environmental officials to review the situation, developed a clean-up plan with the cooperation of the town where the waste site was located, and invited the press for a briefing ... public become. RESPOND QUICKLY The failure to take quick action can create the appearance of a cover-up and a lack of decisiveness. Sometimes every minute counts in retaining credibility with the public. PREPARE THOROUGHLY Shooting from the hip is more myth than reality. Even though some business executives seem to thrive on images of a shoot-out at the OK Corral, a dose of reality is preferable when it comes to dealing with the public, the press, employees, and stockholders. If you don't prepare thoroughly, someone will catch you. Shooting ...

...h than reality. Even though some business executives seem to thrive on images .... On hand were representatives of the auto manufacturer and a vice president o...