https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/655/Insurance-Direct-Marketing/
... performed by the agency on the quality of leads, sales results, and other elements of the direct-marketing effort is essential. Costs should be determined as to cost per sale' and related to the lifetime value of that customer/sale. DISCIPLINE A successful lead-management system exercises discipline daily. Replies are quickly acted on, producer activity closely monitored, and prospect files followed up on a timely basis. All elements, from the time a lead is received to the time the customer receives the insurance policy, are conducted in an orderly ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... to direct mail. MAIL: The audience of a direct-mail campaign is selected by use of a particular mailing list - current customers, residents of a certain ZIP code, and customers or members of another organ- ization (such as credit unions, banks, auto clubs, etc.) . The sales message can be as simple as a one-page letter or an elaborate package of sales material. Cooperative mailing, a low-cost form of direct mail, includes a sales piece in a package of materials from several noncompeting companies. There ...