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... these ideas. You'll probably want your management to review your correspondence to make sure it meets certain criteria. Remember, you're promoting yourself and your agency. Self-promotion is an excellent way to build business. It's an inexpensive way to let people know who you are. EXERCISE Create a plan of action for writing an article and having it published. Subject: _____ Title: _____ Date to begin writing: ____ Date to complete writing: ____ Date sent to management for compliance: ____ Develop list of publishers with ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... types of organizations that you'd like to address. Record your speech — you can use a small, hand-held tape recorder. After your article has been published, take it to a quick-printing service and have it reprinted. Take the recording of your speech to a sound studio and have it edited — put some music at the front with an introduction. You'll have a master you can get duplicated. Have 50-100 copies made by a duplicating company. Send out the professionally-made copies of your article or tape to your best prospects and use ...

... to let people know who you are. EXERCISE Create a plan of action for writing ...