https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2242/LESSONS-I%E2%80%99VE-LEARNED-IN-CRISIS-MANAGEMENT/
... becomes readily apparent. A written protocol affords a company the luxury of being proactive during a crisis rather than reactive — a disparity that can have a major impact on a firm's reputation and bottom line. In the event of an employee injury or fatality, notify their family as soon as possible. I've worked with many companies that have chosen to hold off on notifying the family until the injured person arrives at a medical facility and a doctor has assessed their injuries. My experience has shown this to be a major error in judgment ... articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Lessons I'Ve Learned In Crisis Management 4/30/2013 10:44:59 PM by CompleteMarkets Editor , Janine Reid This content has not been rated yet. LESSONS I'VE LEARNED IN CRISIS MANAGEMENT By Janine Reid It's not a question of if, but when, your company will experience ... Your employees are one of your most important audiences. Employees can be a tremendous asset, or liability, during a crisis. Consistent communication is essential because your employees are a direct link to your other audiences. Be sure to keep them informed on the situation and counseled on what they can, and cannot, say. If you don't, they'll come up with something on their own that might not be in your best interest. The rumor mill will be in full production during a crisis, so there's no need to make ...
https://completemarkets.com/Article/article-post/2242/LESSONS-I%E2%80%99VE-LEARNED-IN-CRISIS-MANAGEMENT/
... injury or fatality, notify their family as soon as possible. I’ve worke...Do when the Sky Starts Falling' and 'Crisis Management Planning and Media Rela...
https://completemarkets.com/Article/article-post/2244/Witness-To-A-Tragic-Accident-What-You-See-Can-Hurt-You/
... with this trauma? If it's you, a family member, or an employee who have exper...pfulness. Far from being an extra, counseling is the right thing at a bad time...
https://completemarkets.com/Article/article-post/1022/CRISIS-MANAGEMENT-PLAN-PROCEDURES/
...vival behavior Concerns for family safety, security, and survival ...
https://completemarkets.com/Article/article-post/850/14-Proven-Ways-To-Waste-Your-Marketing-Dollars/
...ive impact on customers?
Once the crisis passes, marketing is back on the shel...
https://completemarkets.com/Article/article-post/258/Two-Fundamental-Challenges-For-Agencies/
... a problem can easily result in a crisis. As the ad for the transmission serv...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/850/14-Proven-Ways-To-Waste-Your-Marketing-Dollars/
... 659-0069, fax (617) 471-1504, E-mail [email protected] , Web site www.grahamcomm.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research ... the flier, and they don't understand why they should. What difference does it make, anyway?, ' they say. It gets our name out there. That's all that counts. Is it? Even when it makes a negative impact on customers? Once the crisis passes, marketing is back on the shelf-until the next time. Every company experiences slow periods. One reason to market consistently is to make certain business is coming to you at all times. 3. Make your secretary the marketing director. Many managers feel that ... Their readers thrive on cutting-edge issues. Communicating your story through both print and electronic media creates a level of credibility that can't be attained any other way. By failing to use the press, companies waste a valuable opportunity. 14. Never seek professional marketing advice and counsel. For some reason, marketing is often viewed as a do-it-yourself function. Who needs expensive marketing experts? Who needs strategy? Who needs a coherent marketing plan? Who needs quality copywriting for collateral materials? Who needs top-notch creative thinking? Who needs expertise when ...