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... becomes readily apparent. A written protocol affords a company the luxury of being proactive during a crisis rather than reactive — a disparity that can have a major impact on a firm's reputation and bottom line. In the event of an employee injury or fatality, notify their family as soon as possible. I've worked with many companies that have chosen to hold off on notifying the family until the injured person arrives at a medical facility and a doctor has assessed their injuries. My experience has shown this to be a major error in judgment ... articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Lessons I'Ve Learned In Crisis Management 4/30/2013 10:44:59 PM by CompleteMarkets Editor , Janine Reid This content has not been rated yet. LESSONS I'VE LEARNED IN CRISIS MANAGEMENT By Janine Reid It's not a question of if, but when, your company will experience ... Your employees are one of your most important audiences. Employees can be a tremendous asset, or liability, during a crisis. Consistent communication is essential because your employees are a direct link to your other audiences. Be sure to keep them informed on the situation and counseled on what they can, and cannot, say. If you don't, they'll come up with something on their own that might not be in your best interest. The rumor mill will be in full production during a crisis, so there's no need to make ...

... injury or fatality, notify their family as soon as possible. I’ve worke...Do when the Sky Starts Falling' and 'Crisis Management Planning and Media Rela...