https://completemarkets.com/Article/article-post/605/The-Service-Ceiling-What-Causes-It-How-to-recognize-it-How-to-break-through-it/
...such as 'best,' 'high quality' or 'fast' unless you're prepared to define them...
https://completemarkets.com/Article/article-post/1711/ZEROING-IN-ON-SPECIFIC-PROSPECTS/
...tor Wholesalers N. 10 -- Fast Food Businesses or Restaurants O. 5 -- Fraternal Clubs ...-- Private Schools NOTE: Restaurants, funeral homes and hardware sto...
https://completemarkets.com/Article/article-post/882/Eight-Ways-To-Get-Serious-About-Making-Sales-In-Today%E2%80%99S-Economy/
...e faced with high inventories. The fast food industry got it right fast. Wendy’s, for example, offers three “w... and on Friday nights the bars and restaurants are filled to capacity in many ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/894/Ideas-For-Moving-Forward-Putting-A-Stalled-Economy-Behind-You/
... in the most difficult of circumstances, experts often advise against major price-cutting and advocate a value-driven strategy. Hyundai has amassed new customers with its value, safety and 100,000-mile assurance program. It was the same with Applebee's restaurants. When their customers dropped down to fast food, business sank however Applebee's responded with a value offering "two meals for under $20" that's pulling back lost customers. Urgency is in. Not long ago, someone overheard an employee say, "Well, the customer just needs to understand that ... " No matter what we might think, that's a killer comment, as are these: "We can take care of that tomorrow" or "Do we really need to do that?" Urgency is often the edge that attracts customers. Never listen to people who think they have all the answers. Anyone wanting answers should spend their time listening to talk shows. What they won't hear, however, is anyone asking questions and it's questions that uncover problems and help make improvements. Doubt your perspective. When urged to change ... . Perceived value becomes real value. Even in the most difficult of circumstances, experts often advise against major price-cutting and advocate a value-driven strategy. Hyundai has amassed new customers with its value, safety and 100,000-mile assurance program. It was the same with Applebee's restaurants. When their customers dropped down to fast food, business sank however Applebee's responded with a value offering "two meals for under $20" that's pulling back lost customers. Urgency is in. Not long ago, someone overheard an employee say, "Well ...
https://completemarkets.com/Article/article-post/894/Ideas-For-Moving-Forward-Putting-A-Stalled-Economy-Behind-You/
...en their customers dropped down to fast food, business sank however Applebee’s resp...
https://completemarkets.com/Article/article-post/1600/A-NEW-LOOK-AT-THE-SALE-OF-LIFE-INSURANCE-TO-CHILDREN/
...tores and shoe stores, toy stores, fast food restaurants, and other places frequented by yo...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/605/The-Service-Ceiling-What-Causes-It-How-to-recognize-it-How-to-break-through-it/
... A major attitude adjustment must be made from the top of the organization down. The owners must reiterate and recommit-in writing-to the service philosophies that made them successful in the first place. Write a Service Pledge. Avoid terms such as best, ' high quality' or fast' unless you're prepared to define them in measurable terms. Develop written service goals-with your staff-that will move you toward your Service Pledge. These goals must be realistic, objective, measurable, and achievable within one year. Including your staff in this process allows them ... to recognize it, How to break through it 4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor This content has not been rated yet. We have a small Middle-Eastern restaurant in our neighborhood that is family operated, serves delicious food, and is reasonably priced. Its creed has been to cater to the customer from its opening day. The owner was proud of that creed and moved from table to table to make certain all his customers' needs and desires were met. Every so often ... All Back The Service Ceiling: What Causes It, How to recognize it, How to break through it 4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor This content has not been rated yet. We have a small Middle-Eastern restaurant in our neighborhood that is family operated, serves delicious food, and is reasonably priced. Its creed has been to cater to the customer from its opening day. The owner was proud of that creed and moved from table to table to make certain all his ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/862/First-Impressions-Last-Longest/
... the perception of customers and prospects? How do readers respond to a newsletter that looks like a self-serving advertisement? How effective is a Web site in attracting customers when every page is company-focused, compared with one that provides helpful information? How do we feel about a fast food restaurant when we're forced to wait in line to get an order? Or the supermarket that opens more lines to accommodate the flow of customers? What impression does a company make when it delivers orders more quickly than promised? Clearly, business is about impressions ... Psychological studies verify that misjudgments result from incomplete or misleading information. In one such study a group was asked to memorize a list of terms of praise, while another group was asked to memorize a list that included scornful terms. Both groups then read an ambiguous news story about a young man. When questioned, the first group was far more positive about the young man than were those in the second group, presumably because the positive words they'd just memorized came to mind. The power of first impressions can have serious implications for ... business. On the one hand, taking steps to shape and protect customers, vendors, stockholders, and the public's perceptions can be highly positive and beneficial, as such companies as Nordstrom know so well. Even people who've never shopped at Nordstrom have a positive impression of the company. The story is far different for Firestone, whose failure to respond to the tire crisis quickly created the impression that it didn't care or was stonewalling the issue. Even when the company came forward with its commitment to make good on every tire, ...