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.... Let's talk about life: Redneck Festivals. A festival — at lea..., old, and the in-between. Festivals are about life and the real peop...

...ommunity activities such as arts festivals. Other commercials offer safety tip...

... on is genuine business news that can be put in the newspaper for free. If the news concerns a particular person, be sure to enclose a photo with the announcement. Become active in your own trade association. Even your competitors can be a source of good press. If you're active and supportive of the group and its individual members, your name will carry a good reputation in your field. Take advantage of cooperative advertising from suppliers. By using a vendor's logo in your advertising, you may be able to share the cost of your advertising. Many suppliers offer co-op programs when you meet certain sales thresholds. Sponsor events. Get your name associated with the organization or cause you want to support. The public remembers who sponsored the local March of Dimes Walkathon or the community fall pumpkin festival. Different levels of events and sponsorship help you to stay in your budget. Buyers today want to do business with people who are involved, committed, and active in giving back to the community. Being a known entity before you make that cold call greatly improves your success in closing. Don't put off implementing a marketing strategy that creates a powerful image in your prospect's mind. Emily Huling, CIC, CMC, is president of Selling Strategies, Inc. and consults and teaches sales and customer techniques. She can be reached at P.O. Box 200, Terrell, NC 28682, (704) 478-5929, (888) 309-8802, fax (888) 398-7355, E-mail [email protected] , Web site sellingstrategies.com . Login or Register (for FREE) to gain access to thousands ...

...hildren's sport teams, holidays, festivals, and church advertisements. Most co...