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...o show the claimant's attorney our film. On one case, he saw the film and dropped the claim. In other cases,...ere settling, in part, because of the film. At the time this column is being w...

... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Film At 11:00 … And You'Re The Star!4/30/2013 10:44:59 PM by CompleteMarkets Editor , Janine Reid This content has not been rated yet. FILM AT 11:00 … AND YOU'RE THE STAR! by Janine Reid After working on a variety of crises over the past 15 years, I've learned that there are a number of truisms in ... two sentences: the first answering the reporter's question and the second explaining or elaborating on the response. Brevity is vital because the spokesperson's answers might well become quotes in print or sound bites on electronic media. The typical newspaper quote has fewer than 20 words and the average sound bite lasts less than eight seconds. That's short! There's no way to anticipate every question that will arise. However the process of establishing your communications goal, creating a mantra, and developing brief responses to anticipated questions will help your spokesperson remain on message' during their encounter(s ) with the media. That's essential because when the rubber hits the road, the spokesperson must play a key role in helping your company survive the crisis with its reputation intact. Janine Reid is president of the Janine Reid Group, ...

Film At 11:00 … And You’Re The Star!
FILM AT 11:00 … AND YOU’RE...

...ess operation, which outputs it on film ready for printing. This technology s...

... no time of day or month on the calendar when it's okay to let up. The alternative to setting standards at the highest quality level becomes clearer when you look at the consequences of the almost but not quite' school of thought. If 99.9% is good enough, then . . . Two million documents will be lost by the IRS this year. 811,000 faulty rolls of 35mm film will be loaded this year. 22,000 checks will be deducted from the wrong bank accounts in the next 60 minutes. 1,314 phone calls will be misplaced by telecommunication services every minute. 12 babies will be given to the wrong parents each day. 268,500 defective tires will be shipped this year. 14,208 defective personal computers will be shipped this year. 2 ... 200 gallons of coffee assumed to be caffeinated will turn out to be decaf instead-but consumed nonetheless in just one tax firm during the 1991 tax season. 103,260 income tax returns will be processed incorrectly this year. 2,488,200 books will be shipped in the next 12 months with the wrong cover. 5,517,200 cases of soft drinks produced in the next 12 months will be flatter than a bad tire. Two plane landings daily at O'Hare International Airport in Chicago will be unsafe. 3,056 copies of tomorrow's Wall Street Journal will be missing one of the three sections. 18,322 pieces of mail will be mishandled in the next hour. 291 pacemaker operations will be performed incorrectly this year. 880,000 credit cards in circulation will turn out to ...

... perfect prescription for fostering further doubt about the company. Think outside the walls. Thinking "outside the box" is an overrated and useless exercise because it rarely occurs except, perhaps, in someone's fantasy. The real rub is failing to think outside the walls; the company's walls. Even though Polaroid brought the first digital camera to market, it couldn't shake off seeing itself as an "instant film" company. That sealed its fate. Now, Research in Motion is flirting with a similar destiny as its market share dropped from about 50% at the end to 2009 to nine percent in the third quarter of 2011, according to Canalys, the London-based market research firm, as its attempts to overcome a "push" e-mail preoccupation failed. Getting it straight starts with getting yourself out ... 60% price hike and separated its DVD and video-streaming businesses, only to see 800,000 customers disappear. .Most dramatically, the famed Xerox research lab developed a blazing array of computer technologies in the 1970s; including the Alto personal computer, the Ethernet, laser printing and the graphical user interface (mouse); all of which the company, dismissed as too risky, blinded by its imaging process. It seems that Research in Motion is heading down the same path, so absorbed with its push e-mail mindset that it missed the smartphone phenomenon and might never recover. How easy it is to trip when our beliefs blind us! Conclusion Unless we pay attention to the dangers inherent in our fast-paced business environment that are waiting to bring us down, it's all too easy to trip at the ...

... Resources & Links Categories Popular Recent All Back Communication: Overcoming The Cool Hand Luke' Syndrome 12/23/2013 12:00:00 AM by CompleteMarkets Editor , Brandie Hinen This content has not been rated yet. When communicating your message, don't let familiarity breed indifference. "Lack of communication." How often do we hear, or even use, this lame excuse? The 1967 film Cool Hand Luke satirized the term for years with this classic line: "What we have here is a failure to communicate." We often think that communication means that we're doing the talking. Society is filled with people who talk a lot, but don't say much. Perhaps some of you think of your spouse, your working relationships, or the political arena, and no wonder. ... can breed indifference if we don't care enough to risk asking questions, or consider our personal agenda in the process of communication. Instead, we often just chalk up a poor experience to, well, "lack of communication." The problem is that we don't do anything differently. Ambiguity is part of the game of avoiding responsibility and accountability. If I'm told that I need to have a project done by the end of the week, there are hundreds of possibilities, and often it still doesn't get done. Lack of specificity in communicating can easily create dissatisfaction. I recently heard a speaker on a radio interview give an insightful analogy: Expectations minus reality equals disappointment. A few weeks ago, I experienced this type of deep disappointment in a social setting where I was asked to introduce ...

... 811,000 faulty rolls of 35mm film will be loaded this year. 22,000 ...

...n use, this lame excuse? The 1967 film Cool Hand Luke satirized the term for ...

...Check resources for information on films, videotapes, and publications you can...