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... no time of day or month on the calendar when it's okay to let up. The alternative to setting standards at the highest quality level becomes clearer when you look at the consequences of the almost but not quite' school of thought. If 99.9% is good enough, then . . . Two million documents will be lost by the IRS this year. 811,000 faulty rolls of 35mm film will be loaded this year. 22,000 checks will be deducted from the wrong bank accounts in the next 60 minutes. 1,314 phone calls will be misplaced by telecommunication services every minute. 12 babies will be given to the wrong parents each day. 268,500 defective tires will be shipped this year. 14,208 defective personal computers will be shipped this year. 2 ... they're doing fine as long as they're at or near it. In the language of the Malcolm Baldridge National Quality Award, however, quality is a race with no finish line. There's no time of day or month on the calendar when it's okay to let up. The alternative to setting standards at the highest quality level becomes clearer when you look at the consequences of the almost but not quite' school of thought. If 99.9% is good enough, then . . . Two million documents will be lost by the IRS this year. 811,000 faulty rolls of 35mm film will be loaded this year. 22,000 checks will be deducted from the wrong bank accounts in the next 60 minutes. 1,314 phone calls will be misplaced by telecommunication services every minute. 12 babies ...