https://completemarkets.com/Article/article-post/1867/100-EASY-WAYS-TO-BEGIN-A-SALES-LETTER-PART-TWO/
... to soften the opening; in my opinion softening also softens personal impact; in my opinion, softening personal impact reduces response, and that's the way we keep score. You or I might have opened the letter this way: We're in trouble, you and I. Our oceans are dying. Yes, dying. Look at any beach. Chances are it's fouled by oil spills and wastes. Fish can't even breed. Sea mammals? Take a good look while you can, because a few years from now they might be added to the melancholy list of extinct species. Please understand: I'm not criticizing the letter because whoever wrote it didn't write it the way I would have; I'm just explaining how this semi You're in trouble' opening can be shifted to a full-scale you're in trouble ... a business-to-business or executive level, don't you dare let the look of a mass mailing peek through. To these targets, We've missed you' has to be one-on-one, with a hand-finished look. If you can't do this, don't waste the postage. Oh, a second qualifier: If you can't tie We've missed you' to a special resuscitation offer, don't waste the postage. A Video Club uses--quite properly--the mass' approach, complete with Johnson Box. (I've come to regard Johnson Boxes as de-personalizers.) A truly personal We've missed you' to somebody who dropped a negative option video deal would seem gushy and phony. Under the Johnson Box is another bulk' line, printed in Goudy hand-tooled: Take Any 6 Movies FOR 39c EACH. Okay, we now know this isn't ...
https://completemarkets.com/Article/article-post/793/Understanding-And-Using-The-Services-Of-Program-Administrators/
...trap and skeet clubs, hunting and fishing lodges, hunting leases, snowmobile t...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1867/100-EASY-WAYS-TO-BEGIN-A-SALES-LETTER-PART-TWO/
... to soften the opening; in my opinion softening also softens personal impact; in my opinion, softening personal impact reduces response, and that's the way we keep score. You or I might have opened the letter this way: We're in trouble, you and I. Our oceans are dying. Yes, dying. Look at any beach. Chances are it's fouled by oil spills and wastes. Fish can't even breed. Sea mammals? Take a good look while you can, because a few years from now they might be added to the melancholy list of extinct species. Please understand: I'm not criticizing the letter because whoever wrote it didn't write it the way I would have; I'm just explaining how this semi You're in trouble' opening can be shifted to a full-scale you're in trouble ... a business-to-business or executive level, don't you dare let the look of a mass mailing peek through. To these targets, We've missed you' has to be one-on-one, with a hand-finished look. If you can't do this, don't waste the postage. Oh, a second qualifier: If you can't tie We've missed you' to a special resuscitation offer, don't waste the postage. A Video Club uses--quite properly--the mass' approach, complete with Johnson Box. (I've come to regard Johnson Boxes as de-personalizers.) A truly personal We've missed you' to somebody who dropped a negative option video deal would seem gushy and phony. Under the Johnson Box is another bulk' line, printed in Goudy hand-tooled: Take Any 6 Movies FOR 39c EACH. Okay, we now know this isn't ...