https://completemarkets.com/Article/article-post/985/ERRORS-AND-OMISSIONS-CONSIDERATIONS/
...tch for missing coverages, such as flood or business interruption, limits that...ave the freedom to sell and service insurance. If you want to be completely fr...
https://completemarkets.com/Article/article-post/916/PREPARING-FOR-AN-OSHA-INSPECTION/
...ponse: Earthquake plan Flood plan Other natural disasters ...afety management Confined space program - Protective Equipment (cross ...
https://completemarkets.com/Article/article-post/2757/Do-vacation-rentals-need-special-insurance-coverage/
...rs. If a toilet overflows causing flooding or heaven forbid, your renters cau... homeowners by providing additional insurance coverage. That way if something...
https://completemarkets.com/Article/article-post/2803/Why-Your-Insurance-Claims-Management-Software-Is-Your-Most-Underrated-Retention-Tool/
... crash their car or their basement floods. These stressful life events test wh...to competitors.
The choice for insurance leaders is simple. Keep treating...
https://completemarkets.com/Article/article-post/2417/How-To-Build-Your-Personal-Lines-Book-Part-II/
...ds. Other possibilities: Floaters, Flood, Umbrellas, Marine, RVs — even Disabi...nual reviews. They don't offer Life insurance or do follow up on claims. The c...
https://completemarkets.com/Article/article-post/796/Activating-Life-Leads/
...med). If there's a fire, storm, or flood, you'll know. On the happier side, yo...she doesn't need to know about Life insurance, nor even mention it. Rather, th...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... also use good causes as marketing and public relations tools. One forward-looking company doing this is Fireman's Fund. They not only sponsor worthwhile activities, but, just as important, they let the world know about it. Insurance companies are associated with disasters: fires, floods, thefts, illness, and death. To counteract the doom-and-gloom image, Fireman's has an advertising campaign headlined Good News. One of the ads features ' Safetyville, ' in Sacramento , CA. Partly sponsored by Fireman's Fund, this scale village comes complete with streets ... attention. Attaching your agency or company to a good cause can do just that. This strategy can also begin to make a dent in rehabilitating our industry's battered image. Innovative marketers in other industries have used cause-related marketing successfully. Their stories provide some valuable lessons for insurance marketers. The Body Shop A cosmetic store that doesn't advertise or use fancy packaging sounds as if it would be doomed to failure. Yet The Body Shop, based in , is the world's hottest cosmetics chain. It doesn't spend a penny on advertising or pretty ... fine reputation by supporting a number of social causes. Environmental protection is one, including a lobbying campaign to protect the Brazilian rain forests and their inhabitants. In addition, all franchises are expected to get involved in community projects, such as battered women's shelters or AIDS programs. These causes appeal to the stores' customers, who are primarily of the socially aware baby-boom generation. Participation in such causes gives The Body Shop millions of dollars worth of free publicity. But publicity isn't the main goal. The company's president and employees truly ...
https://completemarkets.com/Article/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... associated with disasters: fires, floods, thefts, illness, and death. To coun...
https://completemarkets.com/Article/article-post/1784/MARKETING-NICHES-TO-RICHES/
...licity campaign generate a steady flood of leads, but she was also able to tr...reator of the Quantum Club Coaching Program. He can be reached at (800) 332-1...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2120/Insuring-For-The-Worst/
... , I wrote a loss control article with this title that began by asking agents: When you insure an account, whether it be Personal Lines or Commercial, P&C or Life, do you discuss insuring the worst that could happen? ' The article discussed floods, earthquakes, and other catastrophes that we've experienced periodically in our lives. September 11 has rewritten the definition of the worst. Although there's no doubt that America will recover from this tragedy, it's important that we learn from this tragedy in marketing and selling our products ... We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Insuring For The Worst 4/28/2014 12:00:00 AM by CompleteMarkets Editor , Curtis Pearsall This content has not been rated yet. In light of the September 11 tragedy, a coverage review of all of your accounts is more vital than ever ... on this issue. Although I always advise agents to review every policy before sending it to their insureds, these evaluations will become essential to identify any significant changes in coverage that you'll need to bring to your customers' attention. The adoption of a federal terrorism reinsurance program might change this situation. This article originally appeared in the Utica National Insurance Co. E&O Bulletin and is reproduced with permission. Curtis M. Pearsall, CPCU, AIAF can be reached at Utica National Insurance Group, P.O. Box 530, Utica ...