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https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/41/Basic-Web-Site-Seo-Tips/
... SEO is important for your Web site, ranking is important for each individual page. Each page has its own rank in the search engines; the entire site is only one element in the ranking. The three strongest elements to a page are its Domain Name, Title Tag, and Back Links. Depending on the level of competition for your search phrase, an adjustment to any of these can increase your page anywhere from a few up to hundreds of spots. Domain Name: Include keywords, if possible; however, don't; make it "spammy" with too much hyphenation! Be sure to include the word "insurance" in your agency Web site. For niche marketing sites, a good rule of thumb is no more than two hyphens. If you're creating a niche site for florist shop insurance, and all the "good" domain names are taken, you consider florist-shop-insurance.com; however, I wouldn't recommend the-very-best-florist-shop-insurance.com. Title Tag: Put your most important descriptive words at the front, followed with a compelling reason to click on the link. The title tag for my site is "Steve Anderson: Insurance agency technology presentations, consulting, products and resources." The title tag is generally the most prominent, clickable element in the search results Design it to help you rank higher and get more clicks than the other listings on the page. Internal Backlinks: Backlinks, also known as incoming links or inbound links, form an important element for good SEO. The number of other sites that link to your site is one indication of the popularity or importance of your site ...

https://completemarkets.com/Article/article-post/41/Basic-Web-Site-Seo-Tips/
... SEO is important for your Web site, ranking is important for each individual page. Each page has its own rank in the search engines; the entire site is only one element in the ranking. The three strongest elements to a page are its Domain Name, Title Tag, and Back Links. Depending on the level of competition for your search phrase, an adjustment to any of these can increase your page anywhere from a few up to hundreds of spots. Domain Name: Include keywords, if possible; however, don't; make it "spammy" with too much hyphenation! Be sure to include the word "insurance" in your agency Web site. For niche marketing sites, a good rule of thumb is no more than two hyphens. If you're creating a niche site for florist shop insurance, and all the "good" domain names are taken, you consider florist-shop-insurance.com; however, I wouldn't recommend the-very-best-florist-shop-insurance.com. Title Tag: Put your most important descriptive words at the front, followed with a compelling reason to click on the link. The title tag for my site is "Steve Anderson: Insurance agency technology presentations, consulting, products and resources." The title tag is generally the most prominent, clickable element in the search results Design it to help you rank higher and get more clicks than the other listings on the page. Internal Backlinks: Backlinks, also known as incoming links or inbound links, form an important element for good SEO. The number of other sites that link to your site is one indication of the popularity or importance of your site ...

https://completemarkets.com/Article/article-post/1784/MARKETING-NICHES-TO-RICHES/
...ers affiliate with electricians, florists affiliate with growers and so forth...