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... Business Administration seminar a few years back, I met a minister who had concluded that his business was not just saving souls, but entertaining minds by drawing more people to his church. His goal was the creation of a marketing plan to convince people that attending his church would be more beneficial and enjoyable for their eyes, ears, bodies and souls than channel surfing, watching Sunday sports (especially football and NASCAR), fishing, golf, and a wide variety of other weekend activities. What business are you in? As these examples show, the answer might be far from obvious. If you believe that you're selling insurance, ' prepare your agency for a slow demise. Traditional P/C coverages are becoming less and less important by the day. According to some estimates, almost ... only some assets not necessarily those that are most important or most at risk. A paradigm shift in focus from selling insurance to helping clients protect all their assets, especially their most critical ones, will be a shock to many agencies and insurers. But for those who accept this challenge and know what business they're in, the future holds great opportunities! Chris Burand can be reached at Burand & Associates, LLC, PMB 345, 1829 S. Pueblo Blvd., Pueblo, CO 81005, (719) 485-3868, fax (719) 485-3895, e-mail [email protected] , or Web site www.burand-associates.com . NOTE: None of the materials in this article should be construed as offering legal advice. The specific advice of legal counsel is recommended before acting on any matter discussed above. Regulated ...

...ching Sunday sports (especially football and NASCAR), fishing, golf, and a wi...

...an hour about the weather or the football game as they gave the information ab... it first was, but some agents and association executives see it as a thinly v...

... focusing on new sales is like a football team trying to win without any passi... marketing campaign. To use another football analogy, hard blocking and hard t...