https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/680/General-Agency-Advertising/
... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back General Agency Advertising 4/30/2013 12:00:00 AM by CompleteMarkets Editor , John Farr This content has not been rated yet. WHAT WE HAVE IN COMMON If there's any one common thread among independent agencies, it is that we are all very independent in the way we do things. For example, a new agency will have a totally different picture of how to advertise and ... its products than a well-established agency that dominates a market in a given community. So this discussion offers you tools and ideas to fit your own advertising needs rather than telling you how to advertise. CONSIDER COST $$ $ If you can't come up with all the money to complete a particular advertising job, then starting it wastes the money you do have. Before undertaking a project, you should consider the job you want to accomplish, your resources, and any outside help you can get from companies. UNIQUE' IS THE KEY WORD No one, not even an insurance agent, gets excited about buying insurance. People get excited about buying new clothes, a car, or a house. Insurance is definitely not on the list. Since insurance is not something people want,the purpose ...
https://completemarkets.com/Article/article-post/2025/HOW-TO-BUY-SELL-MERGE-OR-PERPETUATE-PART-VI/
...ough we discussed agency value in general terms in earlier chapters, this is a...rs expertise in the legal aspects of agency evaluation, purchase, mergers, and...
https://completemarkets.com/Article/article-post/975/AGENCY-COMPENSATION-SURVEY-2/
... includes the return on ownership generally taken out by principals of private...on Group, was one of the Independent Agency System’s most widely res...
https://completemarkets.com/Article/article-post/1006/FUTURE-SHOCK-THE-NEED-FOR-AGENCY-PERPETUATION/
... day management crises created by general economic conditions and industry pro...essing ownership transfer within the agency. Reprinted with permission from...
https://completemarkets.com/Article/article-post/1044/THE-CUSTOMERS-OF-AN-INDEPENDENT-INSURANCE-AGENCY/
...f properly managed. Here is some general information that I have accumulated ...which the customer is invited to the agency. Understanding your customer base...
https://completemarkets.com/Article/article-post/2217/WHAT-IS-YOUR-AGENCY-WORTH-A-MAGIC-FORMULA-PLUS-10-WAYS-TO-MAXIMIZE-VALUE/
...e. But you should understand some general guidelines before approaching a qual...ssion. Blaine Price, CPCU, CIC is an agency analyst, agency business consulting, at SAFECO, SA...
https://completemarkets.com/Article/article-post/1004/IMPROVING-PRODUCTIVITY-TO-INCREASE-NEW-SALES/
...edures become less efficient. The general perception is that everyone is worki... Agency Revenues ...
https://completemarkets.com/Article/article-post/971/AVOIDING-ADVERSE-LEGAL-DECISIONS/
...s: Agency History and Objectives; General Business and Employee Conduct (use o...on Group, was one of the Independent Agency System’s most widely res...
https://completemarkets.com/Article/article-post/259/Establishing-Agency-Value/
...verage agency value is great for generalities and discussions over the eighte...r’s answer in most situations. Every agency is unique, so treat every merger ...
https://completemarkets.com/Article/article-post/233/Agency-Automation-An-E-O-Resource/
...ivable reports, activity reports, general ledger, expiration reports, and so f...lationship between the decline of an agency and its higher vulnerability to E&...