https://completemarkets.com/Article/article-post/2325/Golf-And-Sales-Learning-To-Swing/
Golf And Sales: Learning To Swing
Although golfing and selling have a lot in common, f... me a lot of money. (Again, it’s like golf: Sure, you want to be perfect, but ...
https://completemarkets.com/Article/article-post/662/Consultative-Brokerage-A-Thinking-Player%E2%80%99s-Game/
...ing Player’s Game
Selling, like golf, requires careful thought.
As a young man, I occasionally played golf on a competitive basis. I was decent, ...vice from Bobby Jones: “The object of golf is to beat somebody. Make sure that...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/762/Agency-Profitability-Audits-Lead-To-Greater-Success/
... that everyone is still on track. TRANSACT THE PROCEDURES AND PRACTICES NEEDED TO ATTAIN THE ESTABLISHED OBJECTIVES. The final step is to put the new procedures and practices in writing and establish regular follow-up to make certain that everyone is keeping with the program. In other words, it is time to audit the audit. Little change is accomplished without regular follow-up. CONCLUSION Everyone knows that you can't take one golf lesson and then join the PGA. It takes many lessons, practice, and regular coaching to attain that kind of success. The same is true of agency operational changes. There must be regular follow-up and coaching provided by the agency's owners and managers. By applying the AUDIT process, an agency can change not only its direction, but its culture. With that and a restructured procedure manual ... by more than 20% . How did we accomplish this goal? Most important to our success were the remaining agency employees, whose dedication I rate higher than any group I've ever worked with. Equally important was the application of what I call the Agency Profitability Audit. The Agency Profitability Audit consists of five stages: Analyze the available data. Understand the agency's objectives. Determine the agency's assets and course of action. Inform all personnel and companies of the course of action. Transact the procedures and practices needed to attain the established objectives. We applied the audit to virtually all aspects of the agency's operation, including computer data and use, sales and marketing, agency procedures and policies, communications and Internet use, customer service, agency image, advertising, financial analysis and forecasting, and the ...
https://completemarkets.com/Article/article-post/764/Agency-Profitability-Audits-Lead-To-Greater-Success/
...yone knows that you can’t take one golf lesson and then join the PGA. It takes...
https://completemarkets.com/Article/article-post/762/Agency-Profitability-Audits-Lead-To-Greater-Success/
...yone knows that you can't take one golf lesson and then join the PGA. It takes...
https://completemarkets.com/Article/article-post/259/Establishing-Agency-Value/
...s discussed at conventions and on golf courses, but how do they contribute to...ole, but let’s leave averages on the golf course!
FAIR MARKET VALUE
This is t...
https://completemarkets.com/Article/article-post/1016/If-I-Were-Marketing-Manager-For-a-Day-2/
... to retire, and not good enough at golf to qualify for the P.G.A. tour. A full...martini lunch, and off to the nearest golf course at 2 p.m. with another agent...
https://completemarkets.com/Article/article-post/273/George-The-Eternal-Optimist/
...rship so that he could sell on the golf course. He also paid his staff quite w...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
...ing to it.'
Sponsoring a local golf tournament is another great way to mar...
https://completemarkets.com/Article/article-post/398/The-Creativity-Factor/
...stening to it.'
Sponsoring a local golf tournament provides another great way ...