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...rce And Agency Value: Separating Goodwill
DIVORCE AND AGENCY VALUE: SEPARATING GOODWILL by Roy Phillips In m...lusive value: personal professional goodwill. Roy L. Phillips, CIC, CPIA, ...

Goodwill Value In An Insurance Agency
If you think 'Goodwill Value' has something to do with the ...ific and unusual circumstances, all goodwill in an agency is enterprise goodwill that can be transferred in a sale...

...n intangible, but real, value in goodwill. Conversely, a sick agency with plu...r a departing producer who enjoys a goodwill relationship with his or her acco...

... to turning lookers into buyers. 3. CONCERNS OVER HEALTH AND SAFETY ARE GROWING. In every area of their lives, from their homes to their jobs to the products and services they buy, Americans are looking to enhance their health and safety. And for brokers and agents willing to take a little effort, this trend holds out important opportunities. Providing homeowners with health and safety information helps build goodwill and increase renewals. Going a step further, agents can offer personalized home safety analyses. On the business side, clients need to be made aware of growing concerns over issues such as workplace ergonomics and air quality. More than ever before, agents must promote their risk-management expertise. 4. AMERICA IS BECOMING MORE MODERATE. In almost every activity you can think of, Americans increasingly follow the ... ? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back 10 Market Trends The Insurance Industry Must Not Ignore 3/13/2014 12:00:00 AM by CompleteMarkets Editor , Kimberly Paterson This content has not been rated yet. Do your sales pitches still resonate with your market? The American psyche is rapidly changing and new, evolving attitudes toward work, leisure, spending money, and pursuing the good life are having enormous impact on the way insurance is bought and sold ...

... to turning lookers into buyers. 3. CONCERNS OVER HEALTH AND SAFETY ARE GROWING. In every area of their lives, from their homes to their jobs to the products and services they buy, Americans are looking to enhance their health and safety. And for brokers and agents willing to take a little effort, this trend holds out important opportunities. Providing homeowners with health and safety information helps build goodwill and increase renewals. Going a step further, agents can offer personalized home safety analyses. On the business side, clients need to be made aware of growing concerns over issues such as workplace ergonomics and air quality. More than ever before, agents must promote their risk-management expertise. 4. AMERICA IS BECOMING MORE MODERATE. In almost every activity you can think of, Americans increasingly follow the ... ? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back 10 Market Trends The Insurance Industry Must Not Ignore 3/13/2014 12:00:00 AM by CompleteMarkets Editor , Kimberly Paterson This content has not been rated yet. Do your sales pitches still resonate with your market? The American psyche is rapidly changing and new, evolving attitudes toward work, leisure, spending money, and pursuing the good life are having enormous impact on the way insurance is bought and sold ...

... to turning lookers into buyers. 3. CONCERNS OVER HEALTH AND SAFETY ARE GROWING. In every area of their lives, from their homes to their jobs to the products and services they buy, Americans are looking to enhance their health and safety. And for brokers and agents willing to take a little effort, this trend holds out important opportunities. Providing homeowners with health and safety information helps build goodwill and increase renewals. Going a step further, agents can offer personalized home safety analyses. On the business side, clients need to be made aware of growing concerns over issues such as workplace ergonomics and air quality. More than ever before, agents must promote their risk-management expertise. 4. AMERICA IS BECOMING MORE MODERATE. In almost every activity you can think of, Americans increasingly follow the ... ? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back 10 Market Trends The Insurance Industry Must Not Ignore 3/13/2014 12:00:00 AM by CompleteMarkets Editor , Kimberly Paterson This content has not been rated yet. Do your sales pitches still resonate with your market? The American psyche is rapidly changing and new, evolving attitudes toward work, leisure, spending money, and pursuing the good life are having enormous impact on the way insurance is bought and sold ...

... to turning lookers into buyers. 3. CONCERNS OVER HEALTH AND SAFETY ARE GROWING. In every area of their lives, from their homes to their jobs to the products and services they buy, Americans are looking to enhance their health and safety. And for brokers and agents willing to take a little effort, this trend holds out important opportunities. Providing homeowners with health and safety information helps build goodwill and increase renewals. Going a step further, agents can offer personalized home safety analyses. On the business side, clients need to be made aware of growing concerns over issues such as workplace ergonomics and air quality. More than ever before, agents must promote their risk-management expertise. 4. AMERICA IS BECOMING MORE MODERATE. In almost every activity you can think of, Americans increasingly follow the ... ? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back 10 Market Trends The Insurance Industry Must Not Ignore 3/13/2014 12:00:00 AM by CompleteMarkets Editor , Kimberly Paterson This content has not been rated yet. Do your sales pitches still resonate with your market? The American psyche is rapidly changing and new, evolving attitudes toward work, leisure, spending money, and pursuing the good life are having enormous impact on the way insurance is bought and sold ...

... to turning lookers into buyers. 3. CONCERNS OVER HEALTH AND SAFETY ARE GROWING. In every area of their lives, from their homes to their jobs to the products and services they buy, Americans are looking to enhance their health and safety. And for brokers and agents willing to take a little effort, this trend holds out important opportunities. Providing homeowners with health and safety information helps build goodwill and increase renewals. Going a step further, agents can offer personalized home safety analyses. On the business side, clients need to be made aware of growing concerns over issues such as workplace ergonomics and air quality. More than ever before, agents must promote their risk-management expertise. 4. AMERICA IS BECOMING MORE MODERATE. In almost every activity you can think of, Americans increasingly follow the ... ? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Back 10 Market Trends The Insurance Industry Must Not Ignore 3/13/2014 12:00:00 AM by CompleteMarkets Editor , Kimberly Paterson This content has not been rated yet. Do your sales pitches still resonate with your market? The American psyche is rapidly changing and new, evolving attitudes toward work, leisure, spending money, and pursuing the good life are having enormous impact on the way insurance is bought and sold ...

Client Communications Create Goodwill
CLIENT COMMUNICATIONS CREATE GOODWILL A study commissioned by Good Housek...s carried the headline, 'Coping In Industries The Public Hates'! Here are som...

... sell insurance as a commodity. Agents who don't sell insurance as a commodity are incredibly successful. They have revenues per person often 50% greater than their peers, their E&O exposure is significantly less, and their customers are much better served. FACULTY RESPONSE I'm an expert witness on a case that will make case law if we're successful. Our claim is that there's little if any Personal Goodwill (vs. Business Goodwill) in an insurance agency because, while the sale of insurance is certainly based in the experience, expertise, sales ability, and personality of the producer, its maintenance is primarily that of a commodity product. As long as the agency treats the account well, and the product and the price are competitive in the industry, the accounts will stay. If the ... aren't treated well, or if the product or price competitiveness deteriorates sufficiently, the account will tend to leave if solicited by an agent with better products and prices (and the promise of excellent service after the sale) . FACULTY RESPONSE I couldn't really disagree with the premise that insurance is a commodity. However, one claim can make a believer out of almost anyone. There's no doubt that Personal Lines in almost all categories is a commodity. You can't drive a car without insurance. You can't have a mortgage without insurance. Does it matter where it comes from? Not usually. In my consulting experience during the past 20 years, most agents believe they sell and retain clients with customer service. This couldn't be further from the truth. Some agencies can't keep a client through the first ...