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... ,500 in premium and $1 ,125 in gross general agent commission per week (assuming a 75% general agent contract, * excluding overrides) . With the use of the LifePLUS membership benefits, we think you can achieve these premium levels. For a graphic illustration of this process, see the funnel graph at the end of this section of the Marketing Plan. *The general agent contract is the contract your agency has with the Life carrier, providing the agency a certain percentage of premium as commission. These contracts may ... ensure continuity and sales. The first part, you'll have to take care of-and in a P/C agency with a good client base, this shouldn't be a problem. The second part will take some determination and effort, but the Life PLUS membership program is designed to give you direction and make the road easier. You can adapt the Rule of Fifty to your agency's needs. For example, the Rule of Fifty tells you how much production you need to fund a full-time Life producer in your agency. Cut those targets ... could cause financial difficulty unless Life insurance has been provided in the proper amounts. Commercial Lines Business has identifiable individual owners. These people are prospects for buy-sell agreements involving Life insurance. Business has key employees. Key-Person insurance is vital. More than three employees. Any firm with more than three employees is generally a prospect for Group insurance and/or a payroll deduction program. Business has/does not have a pension plan. If the firm doesn't have a pension plan in place, it's your opportunity to discuss one. If ...

...hieve these premium levels. For a graphic illustration of this process, see th... This is usually a family's biggest liability. Ensuring that the mortgage is p...