https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1316/AGENCY-BROCHURES-GETTING-BACK-TO-THE-BASICS/
... Categories Popular Recent All Back Agency Brochures: Getting Back To The Basics 4/30/2013 10:38:09 PM by CompleteMarkets Editor This content has not been rated yet. &# 160 AGENCY BROCHURES: GETTING BACK TO THE BASICS No marketing tool can tell an agency's story better or more effectively convince potential clients to put their trust in you than a brochure. Whether choosing a unique graphics approach or a more conventional one, invest in the best brochure possible. It's well worth the effort and expense. But before running to the next graphics designer, ask some key questions to get a product that fits your agency and image. First, how does the agency compare to competitors? Why should a client look to it? What are the unique features of the agency ... The employees, product line, fast service? Second, whom does your agency serve now? An urban or suburban community? Middle class or more affluent? Could a customer supply an enthusiastic endorsement or testimonial? Third, how does the agency rate? How fast has it grown? How fast is its claims service? If statistics are kept, quote impressive ones in the brochure copy. Fourth, what can your clients tell about the agency? Consider putting together a focus group to test a new brochure design or to measure the success of an existing one. Do clients determine the agency's focus, or does the agency attract clients based on a solid image? Once these questions are answered, you'll probably want to use a professional copywriter and designer to get the best results. ...
https://completemarkets.com/Article/article-post/1316/AGENCY-BROCHURES-GETTING-BACK-TO-THE-BASICS/
...chure. Whether choosing a unique graphics approach or a more conventional...ng tips on the reverse. The copy and graphics present clever enticements to ge...
https://completemarkets.com/Article/article-post/713/Avoid-The-Six-Online-Marketing-Mistakes-Made-By-Most-Agents/
...sponse.
Mistake 4: Using Too Many Graphics
When someone visits your site, the ...rowsing through your site. Text, not graphics, sells your products or services, so use graphics or pictures sparingly.
Mistake 5...
https://completemarkets.com/Article/article-post/1770/COMPUTER-VISION-SYNDROME/
...eck the specs on your monitor and graphics board. They may already be able to ...isplay, you may need to upgrade your graphics card or monitor to support a higher refresh rate (The PC graphics community recommends using a mon...
https://completemarkets.com/Article/article-post/539/Corporate-Branding-How-To-Stay-Original/
...ce designer, supervising in-house graphic artists and art directors, or functi...
https://completemarkets.com/Article/article-post/81/Look-Closely-At-The-Corporate-Identification-Program/
...edge of the subtleties of design. Graphic artists, illustrators, designers, and art directors can conceptually...
https://completemarkets.com/Article/article-post/867/It-Works-If-You-Have-A-Plan-Making-Marketing-Work/
...tterhead, business cards, product graphics, or newsletter design is irrelevant...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/219/Enhance-Your-Agencys-Web-Site/
... would you say that might entice them to do business with you? If you can answer these questions, you're well on your way to developing agency-specific content. Agency-specific content is often found in an About Us or Who We Are section of your site. Other agency-specific content can be found in links shown by words such as contact us, e-mail, locations, and others. Agency-specific content also includes graphics, such as your logo, a photo of your building(s ) and location(s ), plus photos and/or biographical information about your staff. Keep in mind that the goal of agency-specific content is to personalize and humanize your agency. Your agency is more than a nondescript storefront or a series of cubicles in an office park; it's a business operated by people and has ... they know who you are. To create a unique and distinctive site for your agency, I'd recommend following these guidelines. COMPETE FOR ATTENTION Agents have sometimes been criticized for building simple brochure sites that provide only limited information and value to visitors. There's nothing inherently wrong with a brochure site so long as it's very well done. A distinctive Web site projects a professional and inviting appearance, is well designed, offers logical organization and easy navigation, includes plenty of useful and meaningful information, motivates visitors, and generates response. That's a tall order for any site, but it's essential if you want a worthwhile Web presence. Your Web site must compete for attention. Nowhere does this hold more true than in larger metropolitan areas where many agents use similar-looking template Web sites from PIA, SAFECO, ...
https://completemarkets.com/Article/article-post/65/Agency-Technology-Seven-Strategies-For-Successful-Website-Design/
...table website considers these demographics and announces to visitors that you ...ple. Don’t get caught up in a lot of graphics and “stuff.” On the Web, content...
https://completemarkets.com/Article/article-post/863/Having-A-Plan-Makes-Marketing-Work/
...tterhead, business cards, product graphics, or newsletter design. Customers ar...