Search CompleteMarkets

... Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Cultivating Your P.R. Campaign: Begin At The Beginning 4/30/2013 10:42:47 PM by CompleteMarkets Editor , Michael Maynard This content has not been rated yet. CULTIVATING YOUR P.R. CAMPAIGN: BEGIN AT THE BEGINNING by Michael Maynard Growing a strong and healthy garden doesn't begin in the spring. The real work takes place in the winter as gardeners plant seeds in greenhouses. By the time these small plants are put in the garden, they're already vibrant. Odds are that they'll yield great results. In this document Michael Maynard provides a back-to-the-basics foundation for building a successful P.R. campaign. The same holds true for a public relations campaign. A successful campaign results directly from the work that takes place at the beginning. It involves careful planning, research, coordination, and follow-through. All facets of the campaign — large and small — must be addressed before implementing any strategy. Too often, organizations get hung up on certain issues, leaving the smaller, detailed-oriented (and more important) items to chance. This article examines these decidedly less glamorous elements of a public relations campaign. SET YOUR GOAL Like a garden, a public relations campaign begins with ...

...ter as gardeners plant seeds in greenhouses. By the time these small plants ar...