https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/432/Holiday-Cards-My-Pet-Peeve/
... Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Holiday Cards: My Pet Peeve 4/30/2013 12:00:00 AM by CompleteMarkets Editor , bill cates This content has not been rated yet. Mailboxes overflow with offers, incentives, and enticements. Isn't it nice when you get a note that's actually personalized? Bill Cates says if you're going to send greetings, do it properly. It happened again this year. I must've received two dozen holiday cards from people who have sold me something in the past and/or wish to sell me something in the future. Nothing wrong so far. I appreciate people trying to build a business friendship with me. Here's the problem: None of these cards were signed — let alone contained a personal note ... Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Holiday Cards: My Pet Peeve 4/30/2013 12:00:00 AM by CompleteMarkets Editor , bill cates This content has not been rated yet. Mailboxes overflow with offers, incentives, and enticements. Isn't it nice when you get a note that's actually personalized? Bill Cates says if you're going to send greetings, do it properly. It happened again this year. I must've received ...
https://completemarkets.com/Article/article-post/432/Holiday-Cards-My-Pet-Peeve/
...tes says if you’re going to send greetings, do it properly.
It happened again ...not a postage meter stamp.
You send cards as 'personal' correspondence. Make...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/tag/greeting-cards/
... PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All greeting cards Articles tagged with greeting cards Back 16 Ways To Keep A Business Alive As Commerce Goes Online 1 Verified Reviews - 4 of 5.0 1 2 3 4 5 CompleteMarkets Editor , John Graham 4/30/2013 12:00:00 AM So dawn goes down today, nothing gold can stay. Robert Frost There are no more power elites. Manuel Castels in The Information Age The painfully obvious implication ... these quotes can be seen in the business world: IBM pulls its PCs out of retail venues because it no longer considers them profitable. The Wall Street Journal reported that in 1998, there were $301 billion in sales via the Internet, while the manufacturing sector did $350 billion in overall business. It took the Internet roughly 36 months to reach this figure; manufacturing needed 150 years. All Articles by CompleteMarkets Editor Comments (0 ) x No Thanks Loading.. Loading.. x No Thanks Loading.. ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/433/Six-Ways-To-Tap-Into-The-Lifetime-Value-Of-Your-Clients/
... chance. You don't have to do all of these things. Pick two or three that come naturally to you. This is where your staff can come in handy: Holiday cards (try Thanksgiving) . Cards are intended to be personal correspondence. Make sure they look personal: use a real stamp, address the envelope by hand, write a short note, and sign the card. Birthday greetings (cards, calls, cakes) . Calling your client on their birthday is a time-tested strategy. It works, yet so few people do it. With your top clients, deliver a cake in person. Get their assistant involved to make sure the logistics work. Vacation post cards. Every time you go on a vacation, take your client list and write post cards when you get ... are a few ideas for working on your business friendships. You've heard many of them before - but are you acting on any of them? It's important that you systematize your efforts in this area. Don't leave it to chance. You don't have to do all of these things. Pick two or three that come naturally to you. This is where your staff can come in handy: Holiday cards (try Thanksgiving) . Cards are intended to be personal correspondence. Make sure they look personal: use a real stamp, address the envelope by hand, write a short note, and sign the card. Birthday greetings (cards, calls, cakes) . Calling your client on their birthday is a time-tested strategy. It works, yet so few people do it. With your top ...
https://completemarkets.com/Article/article-post/433/Six-Ways-To-Tap-Into-The-Lifetime-Value-Of-Your-Clients/
...and sign the card.
Birthday greetings (cards, calls, cakes). Calling your client o... flight home. It's better to mail the cards from your vacation spot, but it's ...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
...effect. And, of course, 'Seasons Greetings' was added to the sign below the Du...type of creativity. Too many business cards, brochures, and letters end up in ...
https://completemarkets.com/Article/article-post/852/16-Ways-To-Keep-A-Business-Alive-As-Commerce-Goes-Online/
...ca is attracting advertisers.
E-greetings Network, Inc. had the same experience. When it sold greeting cards on its website, it attracted 300,000 users. When it gave the cards away, 7 million visitors arrived. CEO Gordon Tucker said, 'Charging for cards was a small idea. Giving them away is...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1398/GETTING-CLIENTS-OR-PROSPECTS-BACK/
... CompleteMarkets Editor This content has not been rated yet. GETTING CLIENTS OR PROSPECTS BACK In a suburb of Philadelphia-Langhorne, to be precise-is an unusual retail operation. It's a car dealership, but the difference is the firm's philosophy that no one enters the premises without a desire or need to buy a car. And there's a moral in this story. The salesperson with the highest commission checks every month doesn't greet a single customer as they arrive. This salesperson only greets them as they leave. In fact, he's affectionately known as Gateman. As people pull up to the exit gate to leave this establishment, Gateman walks up to their vehicle and says, Thanks for visiting us today; we really do appreciate your business. What model did you buy? ' If the exiting customers say they bought a ... left them. Titled The Grass Isn't Always Greener, ' this marketing campaign sends letters and quotation-request forms to former customers. The letter begins with the question, Was the grass really greener? ' It affirms the customer's decision to change insurers as perhaps the best for them at the time-but the letter goes on to detail unique differences to USAA insurance and asks the customer to call or return the quote card. USAA has found ore in the veins of an old mine. Have you? Most of us concentrate on getting new customers and retaining the old customers. All too often, we simply write off the customers we lost. Yet one of the most proven concepts in marketing is that we have a greater chance to sell someone who has bought before. Pull a report of former customers from ...
https://completemarkets.com/Article/article-post/1398/GETTING-CLIENTS-OR-PROSPECTS-BACK/
... CompleteMarkets Editor This content has not been rated yet. GETTING CLIENTS OR PROSPECTS BACK In a suburb of Philadelphia-Langhorne, to be precise-is an unusual retail operation. It's a car dealership, but the difference is the firm's philosophy that no one enters the premises without a desire or need to buy a car. And there's a moral in this story. The salesperson with the highest commission checks every month doesn't greet a single customer as they arrive. This salesperson only greets them as they leave. In fact, he's affectionately known as Gateman. As people pull up to the exit gate to leave this establishment, Gateman walks up to their vehicle and says, Thanks for visiting us today; we really do appreciate your business. What model did you buy? ' If the exiting customers say they bought a ... left them. Titled The Grass Isn't Always Greener, ' this marketing campaign sends letters and quotation-request forms to former customers. The letter begins with the question, Was the grass really greener? ' It affirms the customer's decision to change insurers as perhaps the best for them at the time-but the letter goes on to detail unique differences to USAA insurance and asks the customer to call or return the quote card. USAA has found ore in the veins of an old mine. Have you? Most of us concentrate on getting new customers and retaining the old customers. All too often, we simply write off the customers we lost. Yet one of the most proven concepts in marketing is that we have a greater chance to sell someone who has bought before. Pull a report of former customers from ...
https://completemarkets.com/Article/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
...PERSONALIZE YOUR COMMUNICATIONS: Greetings like 'Dear Friend,' 'Dear Customer,...