https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
... program, or create their own business insurance programs employing the dual concepts of policy repackaging' and mother-child' marketing. Policy repackaging, as introduced in Agency Ideas newsletter, allows agents to actually invent their own Commercial Lines packages. These agency-originated programs are created (for HVAC Wholesalers, as an example) through the careful combination of standard insurance policies and prospect-specific agency services. Using this imaginative marketing technique, unique package programs can be offered to prospects, instead of ordinary insurance. Repackaging allows agents to carve out a self-generated advantage in ... attempt to sell Commercial Lines, you can project yourself as either a generalist or a specialist. In virtually all cases, the specialist will achieve greater success. Specialists can follow traditional association sponsored marketing strategies, such as CNA's excellent CAM program, or create their own business insurance programs employing the dual concepts of policy repackaging' and mother-child' marketing. Policy repackaging, as introduced in Agency Ideas newsletter, allows agents to actually invent their own Commercial Lines packages. These agency-originated programs are created (for HVAC Wholesalers, as an example ... in. An example of the former includes soliciting the insurance of the children, ' the heating, air conditioning, plumbing, and electric contractors who do business with the mother, ' an HVAC wholesaler whom you already insure. Another example is when you insure an auto parts wholesaler. This can lead you to writing the business of the service stations, collision shops, and repair operations that they supply regularly. The outside-in approach also can be highly successful. If you already write a number of child' accounts, such as ...
https://completemarkets.com/Article/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
...iginated programs are created (for HVAC Wholesalers, as an example) through th...et your selections both enhance the business operations of your prospect and t...