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...bably is in order as we round the halfway point in this (interminable?) series...

... A recent survey indicated that the vast majority of agents surveyed believed their customer base did not want 24/7 service, voice mail, e-mail or anyth.. All Articles by CompleteMarkets Editor Comments (0 ) Achieving Success By Defining Service This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:26 PM ACHIEVING SUCCESS BY DEFINING SERVICE Sometimes defining a problem goes halfway toward solving it. When warring factions spend months to determine the shape of the table for peace talks, for in.. All Articles by CompleteMarkets Editor Comments (0 ) Analyzing Customer Problems This content has not been rated yet. CompleteMarkets Editor , Mary Beth Bolen 4/30/2013 12:00:00 AM ANALYZING CUSTOMER PROBLEMS by Mary Beth Bolen The best customers are your existing customers ... Some agree with that statement and some don't. There are some customers you'd probably rather b.. All Articles by CompleteMarkets Editor Comments (0 ) Auto Claims Options This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:37:33 PM AUTO CLAIMS OPTIONS Dear (Customer Name): You're driving to a friend's house when a car roars out of a side street, smashing into your vehicle. There's no question of who's at fault - the other .. All Articles by CompleteMarkets Editor Comments (0 ) Auto Dealers - "Car Models Come And Go" This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:37:47 PM AUTO DEALERS - CAR MODELS COME AND GO' Dear (Customer Name): Car models ...

... Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back 100 Easy Ways To Begin A Sales Letter (Part Two)4/30/2013 10:41:58 PM by CompleteMarkets Editor , Herschell Lewis This content has not been rated yet. 100 EASY WAYS TO BEGIN A SALES LETTER (PART TWO) by Herschell Gordon Lewis A warning probably is in order as we round the halfway point in this (interminable?) series of articles: Don't choose an opening because you think it's clever. Except for the towering Clarity Commandment, the most valuable edge you can have as a marketer is constant self re-prompting: Match the message to the recipient. The advantage of having a library of letter openings parallel shaving a full wardrobe. You choose this outfit for this event and that ... ' line, printed in Goudy hand-tooled: Take Any 6 Movies FOR 39c EACH. Okay, we now know this isn't going to be a personal We've missed you. Here's the opening: Dear H. Gordon: You're the kind of individual any company would be proud to have as a customer. And we've missed you since you left us. And because of the responsible way you handled your Columbia House membership privileges, you have been selected to receive this special V.I.P. welcome back' savings offer reserved exclusively for special friends of Columbia House.. This is the way to do it, all right, We've missed you' doesn't generate any commiseration unless it's led to the opportunity to get Dances with Wolves' for $0.39. 32. We're solving your tough problem. This opening is tricky, ...