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... moment they step forth with their elegant brochure. Don't let your corporate ego fall prey to such a fantasy. 4. Don't hire an agency that states, For a business of your type and size, here's what you should be spending on advertising. If you don't watch out, the agency will have you talking about industry standards' and making budget recommendations to top management that will come back to haunt you. There are no industry standards that mean anything. Other businesses of your type have nothing to do with you; they may reside in other parts of the country, where business conditions are different, or have their own unique issues to deal with. Building a valid marketing budget requires a keen understanding of your goals and objectives, what you are attempting to accomplish over a period of ... x No Thanks Loading.. Your Ad Agency Will Put You On The Map Or In The Poor House 4/30/2013 by CompleteMarkets Editor , John Graham This content has not been rated yet. Now is the season to be on the lookout for the thieves. In rocky economic times, they come out to prey on companies eager to hold on to current customers and find new ones, introduce new products and services, or simply increase their market share. It's easy to identify these wolves in sheep's clothing. They call themselves advertising agencies, ' public relations practitioners, ' and design studios. In tough times, most are in worse shape than the people they pretend to help. As a result, they will do almost anything to entice prospects into their lairs. Far too many ...

... moment they step forth with their elegant brochure. Don't let your corporate ego fall prey to such a fantasy. 4. Don't hire an agency that states, For a business of your type and size, here's what you should be spending on advertising. If you don't watch out, the agency will have you talking about industry standards' and making budget recommendations to top management that will come back to haunt you. There are no industry standards that mean anything. Other businesses of your type have nothing to do with you; they may reside in other parts of the country, where business conditions are different, or have their own unique issues to deal with. Building a valid marketing budget requires a keen understanding of your goals and objectives, what you are attempting to accomplish over a period of ... our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Your Ad Agency Will Put You On The Map Or In The Poor House 4/30/2013 12:00:00 AM by CompleteMarkets Editor , John Graham This content has not been rated yet. Now is the season to be on the lookout for the thieves. In rocky economic times, they come out to prey on companies eager to hold on to current customers and find new ones, introduce new products and services, or simply increase their market share ...