https://completemarkets.com/Article/article-post/1784/MARKETING-NICHES-TO-RICHES/
...dominate your marketplace and get higher profit margins. Ima... process, you'll be far ahead of your competition and well positioned for gro...
https://completemarkets.com/Article/article-post/2323/The-Three-Biggest-Secrets-In-Insurance/
...se insurance is a fairly uniform commodity. All of the Big Dogs in the carrier...r than expected, but he felt sure his company would match it. As a result, I’m...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1784/MARKETING-NICHES-TO-RICHES/
... to your marketplace, give yourself a 4 or 5. &# 160 The X Factor. Other miscellaneous elements come into play, either for or against you. &# 160 Is there unusually strong competition? An association with high member loyalty, for example? Are there "hidden" problems in marketing to this group? For example, nonprofits are notoriously challenging because they purchase insurance through so many different channels: CEO, CFO, treasurer, insurance committee, finance committee, and so ... . Look for: a. Snail mail b. E-mail c. Phone d. Fax e. Contact name f. Sub-segmentation within niche g. Company info (size, number of employees, revenue, and so forth.) h. Insurance info (experience mods, ex-dates, current carrier, and so forth.) What other media are available? (Newsletters, magazines, and so forth.) What organizations does the niche have? (Societies, trade associations, community groups, etc.) You can use ... tremendous internal efficiencies that show up quickly on the bottom line. Producers and staff alike soon become expert in their roles as niche players. Revenue per employee, for example, frequently "busts" through normal industry benchmarks. Consider these two examples: Don Dalhmeier's large Workers Comp niche in Chico, CA operates with $187,000 revenue per employee. John Baccarella's statewide contractors niche operates with $178,000 revenue per employee. WHERE DO YOU FIND TARGET MARKETS? &# 160 Choosing your target markets is one of your ...