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...icare places on paying for nursing home care, you can open the door to selling... product than younger ones do. Life, health, disability and long-term care insurance are products that you can...

...Today, a private room in a nursing home costs about $137 a day, or $50,000 a y... for long-term care will increase as health care costs continue to rise. The oldest ...

... Long-Term Care Insurance: Another Cross-Marketing Door For P/C Agencies 4/30/2013 12:00:00 AM by CompleteMarkets Editor , david goodwin This content has not been rated yet. The Long-term Care (LTC) family of products includes coverages for nursing homes, adult day care, home health care, assisted living facilities, and other related benefits. LTC has unique qualities, and there are many variations among the carriers. LTC isn't a new concept. The coverage has been around for decades, but only recently ... it been widely discussed. With the new wave of interest in LTC, sales took off slowly, built up, and then leveled off. All of this activity adds up to this picture: A large number of LTC prospects have heard about the product but haven't yet bought it. Why not? WHY SALES ARE SLOW Unfamiliarity with the coverages. Despite consumer articles about LTC, the coverage hasn't yet been widely seen in action. The typical consumer doesn't have many friends or relatives - if any - who've been through the claim ... have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Long-Term Care Insurance: Another Cross-Marketing Door For P/C Agencies 4/30/2013 12:00:00 AM by CompleteMarkets Editor , david goodwin This content has not been rated yet. The Long-term Care (LTC) family of products includes coverages for nursing homes ...

... often the price for which similar homes in the neighborhood have recently sol...he value of a typical agency’s health care book of business has fallen as a re...

... are many of the employees new to the agency? Is there IRS trouble? Compatibility With Bank Customers: The agency must have the ability to serve the bank's clientele. If many of the bank's customers are wealth, does the agency have the markets to write million-dollar homes, luxury autos, and place high-limit umbrellas? Is the agency capable of writing investment opportunities for higher income clients? If the bank has many Hispanic customers, can the agency relate culturally? Do any of the agency's employees speak Spanish fluently, to serve those ... to serve the bank's customers more effectively. More company relationships normally translate into a greater variety of policies and situations that can be written. An agency should be experienced in writing, have the company representation to write all lines from Personal and Business insurance to Life, Health, and annuities. Competitive Pricing: Competitive pricing enhances your ability to write policies. Despite the media's focus on the importance of value-added services, many people still need the assurance that they are paying a reasonable and competitive premium. Potential Loss of Existing Business: ... Verified Reviews - 5 of 5.0 1 2 3 4 5 Are you an agent who wants to sell to, or partner with, a bank? If so, you're probably searching for a banker who is interested in the bancassurance' arena. Make sure you take care of the preliminaries before you proceed with a merger or partnership. Where do you start? If you are an agent, you need to know if your agency will be attractive to a bank. A banker needs to be aware of the attributes that may make ...

...s Liability, Employment Practices, home-based businesses, intellectual propert...the emerging E&O exposures that agencies face. Making sure producers and s...

... client. A client will often say something that indicates a need for additional coverage. Life insurance is the most obvious example. If the client communicates any of the following — Birth or death in the family, a new job, a new spouse, a new home, an auto collision, burglary, or fire — there's an opportunity to suggest the need for additional Life insurance. Train your CSRs to direct these leads to the agency's Life specialist. Another form of communication is the written word. What do your proposals and ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... that will lead to even more sales. Using "piggy-back" mailers will also help produce more sales. When mailing anything to a customer, have the CSRs insert flyers or brochures describing additional products and services that your agency offers: Umbrellas, Life insurance, Long-Term Care, IRAs, etc. POSITIVE COMMUNICATION What message does a customer or prospect get when they call your agency: "We're so glad you called" or "You're a real interruption to my customer service"? Because most agency employees can't relate sales to salary ...

... the client. A client will often say something that will indicate a need for additional coverage. The need for Life insurance is the most obvious example. If the client communicates birth or death in the family, a new job, a new spouse, a new home, an auto collision, burglary or fire, the agency has an opportunity to suggest the need for additional Life insurance. Although I'm not suggesting that the CSRs actually sell Life, they should direct these leads to the life salesperson. How well do you communicate ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... If clients don't regularly compliment the staff for their help and attitude, you have the wrong people doing the job. Most customers leave an agency because they perceive indifference on the part of the agency employee. Remember the opposite of love isn't hate; it's indifference not caring enough to care. You should also train your staff to actively listen to the client. A client will often say something that will indicate a need for additional coverage. The need for Life insurance is the most obvious example. If the client communicates birth or ...

... elements: Agency Web Site Locators Although carrier Web sites usually have areas for the press, stockholders, employees, and suppliers, they leave customer service and relations to their agents. That means they need to provide the public with an effective agency-locator service. The carrier's home page should feature an agency locator that allows site visitors to home in on an agent by location (ZIP code, area code, or state/city) and product (Auto, Home, Life, Main Street, and so forth) . Search results ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... strategy isn't to promote themselves and their connection with the insured, but to help agents strengthen their relationship with the customer. Of course, if carrier Web sites truly weren't that important, how would ranking sites develop their brands? By ranking agency sites? Who would care? Ranking creates a need to be high on the list, and (if you're a big company) at the top. Ranking creates the anxiety that motivates action and funds budgets. Who wins? The ranking services conduct studies and make recommendations. Then consulting ...

... and overall efficiency is increasing. TAKE A HALF-DAY OFF Yes, some agencies are giving employees a half-day off with pay. Agencies pay their employees for a full 40-hour week and give them the half-day off of their choice. Employees can schedule doctor appointments, be at home while a special service is performed, or run errands during that time. Remember those instances when an employee had to run home to open the door for the rug cleaners or take one of their children to the doctor? Think about how much more efficiently the ... . Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for - Personal Lines Professionals Commercial Lines Professionals Life/Health & Benefits Professionals Online newsletters and content that you can use for your clients and social media efforts. Ability to attach leads and clients to your specific market searches, with e-mail alerts for all the market, articles, blogs and people searches you make. And ... 12:00:00 AM by CompleteMarkets Editor , Grace Bauer This content has not been rated yet. Some employees are actually happy in their jobs these days, and for good reason. The wave is starting to swell as more and more agencies are truly taking care of their employees. From a half-day off per week to allowing them to pick up their kids from school to telecommuting, agencies are thinking about how their employees feel and taking care of their personal needs. Surprise! Employees really are happy. After all, ...