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... Jerry's Homemade Ice Cream Company is another cause-related marketer. The company gives 7.5% of its profits to its own foundation, and donates ice cream to food banks. A portion of profits from one product goes directly to preserve rain forests. Media coverage of the company's unusual social policies has boosted public awareness. Agents and companies can and have adopted similar programs. While rain forests, AIDS, or homeless shelters may not be your favorite causes, there are plenty of other worthy efforts to which your company can devote its time and money. Fire safety, for example, is a natural for the insurance industry. No one can disagree that it's a worthwhile cause. Fire continues to exact a terrible toll. Statistics show that at least one American is killed in a fire every hour, and ... the . It sells its products largely by providing information to consumers. Every container explains the ingredients and their benefits. The Body Shop has established a fine reputation by supporting a number of social causes. Environmental protection is one, including a lobbying campaign to protect the Brazilian rain forests and their inhabitants. In addition, all franchises are expected to get involved in community projects, such as battered women's shelters or AIDS programs. These causes appeal to the stores' customers, who are primarily of the socially aware baby-boom generation. Participation in such causes gives The Body Shop millions of dollars worth of free publicity. But publicity isn't the main goal. The company's president and employees truly believe in the causes; the company shows its support by having employees participate during paid working hours. Vermont-based Ben & ...

...ms. While rain forests, AIDS, or homeless shelters may not be your favorite causes, the...

...increasing, especially among the homeless, migrant workers, and residents of c..., prisons, elderly care facilities, homeless shelters, AIDS treatment facilities, and o...

... PM by CompleteMarkets Editor This content has not been rated yet. A CHRISTMAS CONTRIBUTION Clients appreciate receiving Christmas cards and letters. It's nice to know that someone out there cares and wants to be remembered. Several years ago, IMMS received a memorable Christmas letter from Consumer Marketing Inc. of Los Angeles, reproduced below. Your agency's favorite charity might be a children's hospital, the Salvation Army, a homeless shelter, or any of the thousands of other charities that need help. So this year, why not make a donation to a charity in your clients' names, then send a similar letter? Your clients will remember you. Dear (Customer Name), CHRISTMAS IS FOR KIDS! With this in mind, as in years past, we thought we would do something that would have ... lasting benefit for children who are not as fortunate as we are during the holiday season. Since the Children's Hospital of Los Angeles has special needs at this time of year, we have made a contribution in your name to Children's Hospital so that the kids there might have a more enjoyable Christmas. We at Consumer Marketing thank you for helping to make this contribution possible and sincerely wish you a Merry Christmas and Happy New Year. CONSUMER MARKETING INCORPORATED Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and ...

... hospital, the Salvation Army, a homeless shelter, or any of the thousands of ...

...ings, correctional institutions, homeless shelters, long-term care facilities for the e...