https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2378/Outsourcing-Public-Relations-And-Marketing/
... often difficult for an agency to hire an in-house PR specialist. And assigning PR responsibilities to an existing employee has its drawbacks. This document by Henry Stimpson examines the advantages and disadvantages to hiring an out-sourced PR consultant. Just about every company — insurer, consultant, hospital, or zoo — wants to get more coverage in the news media as part of its marketing plan. Having your organization's products, services, and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts. Who produces the most public relations ... a traditional agency if you're one of its smaller clients. Because an independent PR person has a handful of clients, each becomes a big fish in a small pond meriting prompt attention. They don't require a big staff. In the old days, you needed a fleet of typists and helpers. Today, communication technology — e-mail, fax, computers, and the Internet — lets one person accomplish a lot. Of course, no individual can do everything. When they need more bodies, an independent PR pro can simply rent ... rated yet. It's often difficult for an agency to hire an in-house PR specialist. And assigning PR responsibilities to an existing employee has its drawbacks. This document by Henry Stimpson examines the advantages and disadvantages to hiring an out-sourced PR consultant. Just about every company — insurer, consultant, hospital, or zoo — wants to get more coverage in the news media as part of its marketing plan. Having your organization's products, services, and people featured in relevant media builds credibility and works hand-in-glove with other marketing efforts. Who produces ...