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...es trying to fight our way through larger ones. As we overcome a competitive h...mployees. You currently write their Property and Casualty, Workers' Comp, Medi...

... national. Most of the truly successful enterprises I have known maintain a corporate philosophy of giving back to the community. Do you? I'm not just talking about membership in the Rotary. I mean getting involved on a hands-on basis: perhaps fundraising for an orphanage or hospital, or providing assistance in the schools. Don't forget to support and promote such participation by your employees. 7. Focus On Your Marketing. Most marketing and advertising is very helter-skelter, due to the reasons pointed out in Step 1. If you haven't defined ... adapt to what's working than continue to force a square peg into a round hole. 2. Focus On Your Employees. Yep, that says employees-not customers! Satisfied customers do not create satisfied employees, but satisfied employees do create satisfied customers. Whether your agency is large or small, how frequently do you show a positive interest in the personal and work lives of your employees? Is your primary contact a simple Good morning' as you past their desks on the way to your office-womb? Or do you make a point of ... that maximize their business with every client. Most Commercial Lines agencies could grow by leaps and bounds if they went after all the potential business available from existing clients. For instance, let's say one client is a manufacturing concern with 45 employees. You currently write their Property and Casualty, Workers' Comp, Medical and other exposures intrinsic to that business. Each year after renewal, you breath a sigh of relief and pocket the revenue generated from their premium. A job well done? Maybe, maybe not! Have you considered ...