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Maximize Your Internet Presence!
In an earlier article, I introduced the concept of Internet presence. To refresh your memory, he.... Keep in mind that maximizing your Internet presence is not a project to comp...

How to Find Stuff on the Internet: II
If you have your own Web site...kely to know and would have to use a search engine to find. Second, these are ...

Diving Into Internet Marketing
Consumers' buying and s...sion The key to making the most of Internet marketing is to begin by creating...

... 2013 12:00:00 AM by CompleteMarkets Editor , Marcia Yudkin 1 Verified Reviews - 5 of 5.0 1 2 3 4 5 Press releases, when used properly, can attract prospects as effectively as advertising. But do you know how to optimize them for the Internet? In this document, Marcia Yudkin describes how you can improve the likelihood that your press releases will reach the audience you're targeting. Getting invaluable media coverage is a process I described in my 1994 book, Six Steps to Free Publicity. Although the basics in the ... articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Optimize Press Releases For Search Engines 5/24/2013 12:00:00 AM by CompleteMarkets Editor , Marcia Yudkin 1 Verified Reviews - 5 of 5.0 1 2 3 4 5 Press releases, when used properly, can attract prospects as effectively as advertising. But do you know ... to optimize them for the Internet? In this document, Marcia Yudkin describes how you can improve the likelihood that your press releases will reach the audience you're targeting. Getting invaluable media coverage is a process I described in my 1994 book, Six Steps to Free Publicity. Although the basics in the process of pursuing publicity remain the same, many of the finer points have changed. If you've begun using online publicity distribution services to disseminate your releases to the media, or even if you post press releases on your own Web site, ...

... others to "steal' your keywords; however, t frankly there are so many other tools out there that they don't have to view your meta keywords to find out what you are trying to rank that page for. As you continue to work on maximizing your Internet presence, making sure you have the basics correct is essential. Each of these tips might not impact your search rankings by itself; however together they add up to results that can really help your agency be more "findable" in Web searches. Whoever manages ... Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Basic Web Site Seo Tips 6/5 /2013 12:00:00 AM by CompleteMarkets Editor , Steve Anderson This content has not been rated yet. Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to top search engines and benefit from a higher page ranking. Although you might think you know basic SEO, we all need reminders of its importance to our business success. ... that search engines rank individual Web site pages as well. These little things might not mean much by themselves, but together they add up to results that can really help your search engine ranking. While you might think SEO is important for your Web site, ranking is important for each individual page. Each page has its own rank in the search engines; the entire site is only one element in the ranking. The three strongest elements to a page are its Domain Name, Title Tag, and Back Links. Depending on ...

... insurance agency system is experiencing an explosion of new ideas and techniques as well as a changing insurance environment. Agencies must look for new ways to take advantage of the new market forces sweeping through the industry and society. One of the most important opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, many in the industry are fearful and confused about the Internet. Someone who wasn't is Gordon Harden, an agent in Ownings Mills, MD. Gordon is a leading expert on Internet insurance marketing. He ... is available, it generally goes to the company for distribution and not directly to the agent. The pages are professionally produced and inexpensive for the agent. Most companies don't allow customization or changes, so there's no way for an agency to promote these pages through Internet search engines. Write the site yourself. This is the most inexpensive option, but a difficult task for most agents. Your personal Internet pages need to reflect a personal look. This isn't to say you can't do it-but we don't recommend it unless you're skilled in ... programming. Get a free page. Some Web hosts, such as America Online, Angelfire, and Tripod, offer free space where you can build a site based on their page templates. Generally, they're for personal site use, but many small businesses also use them. These hosts offer no support or technical help. Some assign a page name that makes it all but impossible to identify an agency. The agent is responsible for all promotion. Using this type of site is much easier than writing your own-but you must have ...

...tinue to work on maximizing your Internet presence, making sure you have the b...our agency be more “findable” in Web searches. Whoever manages and maintains y...

...portant opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, ...cost effective and productive. The Internet isn't a fad or a toy-it's serious...

... you get new and existing customers to visit? Aside from the fact that it has to offer them something of value, there are really only two ways to get traffic to your Web site: search engines and marketing. This document by Bill Wilson focuses on several Internet marketing techniques. Marketing on the Internet isnt necessarily any different from marketing through traditional channels you still want to get your name and message across to as many people as possible, as often as possible. TRADITIONAL PROMOTION Develop a logo, slogan, and ad campaign ... Now that you have your Web site up and running, how do you get new and existing customers to visit? Aside from the fact that it has to offer them something of value, there are really only two ways to get traffic to your Web site: search engines and marketing. This document by Bill Wilson focuses on several Internet marketing techniques. Marketing on the Internet isnt necessarily any different from marketing through traditional channels you still want to get your name and message across to as many people as possible, as often as ... . TRADITIONAL PROMOTION Develop a logo, slogan, and ad campaign around your Web site, or make it an integral and important part of your current advertising program. You can continue to use such traditional methods as direct mail and print advertising, but be sure to show your URL (Web site address) on all of your advertising materials. Put it on everything: stationery, brochures, license plate frames, you name it! SEARCH ENGINES The explosive growth of insurance Web sites during the past few years has reduced the benefits ...

...re $301 billion in sales via the Internet, while the manufacturing sector did ...s. The changes brought about by the Internet aren't just about doing it better...