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... /26/2018 12:00:00 AM by CompleteMarkets Editor , Edward Curry This content has not been rated yet. The insurance agency system is experiencing an explosion of new ideas and techniques as well as a changing insurance environment. Agencies must look for new ways to take advantage of the new market forces sweeping through the industry and society. One of the most important opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, many in the industry are fearful and confused about the Internet. Someone who wasn't is Gordon Harden, an agent in Ownings Mills, MD. Gordon is a leading expert on Internet insurance marketing. He realized early on that computers would play an increasingly powerful part in day-to-day agency operations. He saw the need to change his agency's direction ... that makes it all but impossible to identify an agency. The agent is responsible for all promotion. Using this type of site is much easier than writing your own-but you must have Internet knowledge to make it work satisfactorily. Use a Web publishing company. This is the easiest way-and the most costly. Web companies will set up a professional, custom site, provide you with E-mail accounts, and secure your domain address. All this, plus any changes, comes with maintenance and server costs that may seem prohibitive over an extended period of time. With a professional published site, you can have almost anything you want-but remember, you're selling insurance! Your publishers should know your industry. An insurance Web site needs a set-up much different from one that uses animation and graphics to sell hot sauce ...

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... trying to work. Many agencies that have a large number of staff working in open areas and cubicles are looking for cost-effective ways to bring some peace and quiet to individual workspaces. One option is a "white noise" generator, which can be placed on individual desktops or installed in an entire agency. By creating a "swooshing" sound, the generators block out background noise. A quick Internet search will disclose a number of brands and models. Even the loss of just 20 minutes a day in one employee's productive work time over the course of a year costs an agency the equivalent of a paid two-week vacation, so anything that saves time and reduces stress for staff also saves money for the agency. Desktop scanning Consider the number of times each day that employees walk to a central ... also are available for mounting flat-screen monitors, to provide more desk space. Webinars If you want to move up from price-based selling, the challenge becomes how to provide value-added benefits to your clients and prospects. The most effective value-added is intellectual capital that positions your agency as an "insurance expert." One way to provide it is via free online Webinars for commercial clients on such topics as Internet security, risk management, sexual-harassment prevention and disaster recovery. If you use online tools, your "talent" for the Webinars can be located anywhere in the country. You also can host Webinars that deal with topics in which your staff are the subject-matter experts. Data-security devices Many producers carry laptops into the field for presentations and proposals. Some of the challenges with laptops are Internet connections, expense ...

... by the creation of the Internet, marked the beginning of what can no... commitment to an active Security Program, allocate management resp...

... users. The rapid growth of the Internet is clearly responsible for the unpre... insurance difficult to sell on the Internet. Even insurance that could ...

...the mail, or over the Internet unless you initiated the contact or ...nd to request a copy of your Social Security Statement. Follow up you...

... dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews Member Content Member Content - Content Package Categories Popular Recent All Technology Back 11 Ways the Internet is Playing Havoc with Every Business This content has not been rated yet. CompleteMarkets Editor , John Graham 2/28/2018 12:00:00 AM Referring to Wal-Mart's upcoming redesign of its Web site, one analyst said it will give retailing a "jolt" and another said it will "change Internet retailing." Evie Black Dykem, of Forrester Research, Inc., said ... Are You Ready for Insurance Dot Com?, both written and produced by Edward Curry. The article appeared in Missouri Agent magazine and is reproduced by permission. All Articles by CompleteMarkets Editor Comments (0 ) Blockchain transforming the insurance industry This content has not been rated yet. Craig Lebrau 2/15/2019 12:00:00 AM When it comes to our privacy, trust, and security in this modern age, we have come to have more of an inherent focus on how we can obtain more access, easier and more securely. When we want to learn about online privacy systems like VPN technology, we opt to find out more online , to educate ourselves. The way that we handle our insurance is no different. In fact, insurance is the latest industry to find ...

...esence will be essential, as the Internet continues to grow and replaces other...a spammer and blackballed from many Internet service providers” She also recom...