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... /26/2018 12:00:00 AM by CompleteMarkets Editor , Edward Curry This content has not been rated yet. The insurance agency system is experiencing an explosion of new ideas and techniques as well as a changing insurance environment. Agencies must look for new ways to take advantage of the new market forces sweeping through the industry and society. One of the most important opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, many in the industry are fearful and confused about the Internet. Someone who wasn't is Gordon Harden, an agent in Ownings Mills, MD. Gordon is a leading expert on Internet insurance marketing. He realized early on that computers would play an increasingly powerful part in day-to-day agency operations. He saw the need to change his agency's direction ... that makes it all but impossible to identify an agency. The agent is responsible for all promotion. Using this type of site is much easier than writing your own-but you must have Internet knowledge to make it work satisfactorily. Use a Web publishing company. This is the easiest way-and the most costly. Web companies will set up a professional, custom site, provide you with E-mail accounts, and secure your domain address. All this, plus any changes, comes with maintenance and server costs that may seem prohibitive over an extended period of time. With a professional published site, you can have almost anything you want-but remember, you're selling insurance! Your publishers should know your industry. An insurance Web site needs a set-up much different from one that uses animation and graphics to sell hot sauce ...

... /26/2018 12:00:00 AM by CompleteMarkets Editor , Edward Curry This content has not been rated yet. The insurance agency system is experiencing an explosion of new ideas and techniques as well as a changing insurance environment. Agencies must look for new ways to take advantage of the new market forces sweeping through the industry and society. One of the most important opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, many in the industry are fearful and confused about the Internet. Someone who wasn't is Gordon Harden, an agent in Ownings Mills, MD. Gordon is a leading expert on Internet insurance marketing. He realized early on that computers would play an increasingly powerful part in day-to-day agency operations. He saw the need to change his agency's direction ... that makes it all but impossible to identify an agency. The agent is responsible for all promotion. Using this type of site is much easier than writing your own-but you must have Internet knowledge to make it work satisfactorily. Use a Web publishing company. This is the easiest way-and the most costly. Web companies will set up a professional, custom site, provide you with E-mail accounts, and secure your domain address. All this, plus any changes, comes with maintenance and server costs that may seem prohibitive over an extended period of time. With a professional published site, you can have almost anything you want-but remember, you're selling insurance! Your publishers should know your industry. An insurance Web site needs a set-up much different from one that uses animation and graphics to sell hot sauce ...

... /26/2018 12:00:00 AM by CompleteMarkets Editor , Edward Curry This content has not been rated yet. The insurance agency system is experiencing an explosion of new ideas and techniques as well as a changing insurance environment. Agencies must look for new ways to take advantage of the new market forces sweeping through the industry and society. One of the most important opportunity areas is the Internet. The potential for Internet growth is enormous. Unfortunately, many in the industry are fearful and confused about the Internet. Someone who wasn't is Gordon Harden, an agent in Ownings Mills, MD. Gordon is a leading expert on Internet insurance marketing. He realized early on that computers would play an increasingly powerful part in day-to-day agency operations. He saw the need to change his agency's direction ... that makes it all but impossible to identify an agency. The agent is responsible for all promotion. Using this type of site is much easier than writing your own-but you must have Internet knowledge to make it work satisfactorily. Use a Web publishing company. This is the easiest way-and the most costly. Web companies will set up a professional, custom site, provide you with E-mail accounts, and secure your domain address. All this, plus any changes, comes with maintenance and server costs that may seem prohibitive over an extended period of time. With a professional published site, you can have almost anything you want-but remember, you're selling insurance! Your publishers should know your industry. An insurance Web site needs a set-up much different from one that uses animation and graphics to sell hot sauce ...

...Jon Persky Productivity Issues Internet use in the workplace is both a neces...o want to identify your most active Internet users are and see where they̵...

...handising highway. Now, it’s the Internet. Although some express concern about...rs want to be dealt with today. The Internet is not just changing where people...

... trying to work. Many agencies that have a large number of staff working in open areas and cubicles are looking for cost-effective ways to bring some peace and quiet to individual workspaces. One option is a "white noise" generator, which can be placed on individual desktops or installed in an entire agency. By creating a "swooshing" sound, the generators block out background noise. A quick Internet search will disclose a number of brands and models. Even the loss of just 20 minutes a day in one employee's productive work time over the course of a year costs an agency the equivalent of a paid two-week vacation, so anything that saves time and reduces stress for staff also saves money for the agency. Desktop scanning Consider the number of times each day that employees walk to a central ... also are available for mounting flat-screen monitors, to provide more desk space. Webinars If you want to move up from price-based selling, the challenge becomes how to provide value-added benefits to your clients and prospects. The most effective value-added is intellectual capital that positions your agency as an "insurance expert." One way to provide it is via free online Webinars for commercial clients on such topics as Internet security, risk management, sexual-harassment prevention and disaster recovery. If you use online tools, your "talent" for the Webinars can be located anywhere in the country. You also can host Webinars that deal with topics in which your staff are the subject-matter experts. Data-security devices Many producers carry laptops into the field for presentations and proposals. Some of the challenges with laptops are Internet connections, expense ...

...nes, on television, and over the Internet are about Gen Xers. To many of the o... have will probably guarantee their security in the future. Gen X wants to bui...

... by the creation of the Internet, marked the beginning of what can no... commitment to an active Security Program, allocate management resp...

... users. The rapid growth of the Internet is clearly responsible for the unpre... insurance difficult to sell on the Internet. Even insurance that could ...

...ck out background noise. A quick Internet search will disclose a number of bra...ducer in the field could access the Internet, check e-mail in Microsoft Outloo...