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... , Troy Campbell This content has not been rated yet. Customer satisfaction is subjective on the part of consumers. It is how they feel about you and the product or service you provide. The difference between satisfaction and dissatisfaction is what the customer expected versus what he or she actually experienced. Tracking these two emotions will identify negative patterns that need repair and positive patterns that need repeating. The complaint log is the perfect tool for documenting customers' dissatisfaction levels. Focusing on customer complaints serves to pinpoint weaknesses within an organization. Equally important is keeping a log of all customer compliments so you can see what you're doing right. Evidence shows that people work best when they feel good about themselves and what they do. If all you hear all day is what's wrong, and never what's right, ... tool Reinforcement of positive behavior If posted every week and recognized in staff meetings, the compliment log can become a job perk, in addition to being an effective satisfaction measurement device. Get the Main Ideas Track satisfaction and dissatisfaction to identify habits that need repeating or repairing Use a complaint log to document customer dissatisfaction Create a compliment log to discover what is being done well Use the compliment log as a vehicle for positive feedback, as well as a satisfaction measurement device Troy Campbell is a senior partner with Hospitality Consulting Services of Castle Rock, CO. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money ...

... , Troy Campbell This content has not been rated yet. Customer satisfaction is subjective on the part of consumers. It is how they feel about you and the product or service you provide. The difference between satisfaction and dissatisfaction is what the customer expected versus what he or she actually experienced. Tracking these two emotions will identify negative patterns that need repair and positive patterns that need repeating. The complaint log is the perfect tool for documenting customers' dissatisfaction levels. Focusing on customer complaints serves to pinpoint weaknesses within an organization. Equally important is keeping a log of all customer compliments so you can see what you're doing right. Evidence shows that people work best when they feel good about themselves and what they do. If all you hear all day is what's wrong, and never what's right, ... tool Reinforcement of positive behavior If posted every week and recognized in staff meetings, the compliment log can become a job perk, in addition to being an effective satisfaction measurement device. Get the Main Ideas Track satisfaction and dissatisfaction to identify habits that need repeating or repairing Use a complaint log to document customer dissatisfaction Create a compliment log to discover what is being done well Use the compliment log as a vehicle for positive feedback, as well as a satisfaction measurement device Troy Campbell is a senior partner with Hospitality Consulting Services of Castle Rock, CO. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money ...

...age with the Department of Motor Vehicles within 15 days after the accident. E...

...age with the Department of Motor Vehicles within 15 days after the accident. E...

... marketing plan. Many different marketing communications activities can be used for objectives that are both short and long term. However, a strategic plan should take into account those disciplines that are more geared to immediate results, as well as those that have an impact over a period of time. For example, a direct-marketing program can be easily tracked. Leads are evaluated, response rates categorized, sales figures logged, and accurate assessments made on paper. Print advertising is also an appropriate vehicle for achieving an immediate impact. Still, too many factors (the product/service offered, the extended buying cycle, the ad's timing, the frequency, the competitive environment) affect how well an ad will influence the intended audience and how much impact there is in the marketplace. Long-term results come from creating ... . A plan with a focus on creating customers is a plan for future results and growth. This is a process of educating customers (sharing your knowledge), providing useful information (communicating the benefits of doing business with you) and branding (positioning your company and differentiating it from the competition) . By building name recognition, you build customers. Public and media relations activities are key elements of a program for creating customers. Workshops and seminars are excellent opportunities for educating them. Newsletters, brochures, annual reports, sell sheets, and Web sites are other vehicles for telling your company story, promoting your services, and sharing valuable information that helps a prospect become a customer. Although activities that are kept up over a period of time can generate immediate sales and leads, they should ...

...thousand of dollars repairing 11 vehicles left in his care. Primary garage kee...

...s guarded to prevent damage from vehicles? Are all solvent wastes and fla...

... information in customer's computer file. 2. Input coverage and underwriting information into system. 3. If policy has not been issued, obtain an assigned policy number. If no number is available, assign a binder number. 4. Issue binder that is exactly reflective of the coverages being provided by the company and send to customer along with Binder and invoice. 5. Enter binder information into appropriate log. 6. Send binder and copy of application to company and use Cover Letter for the transmittal. Dear : Enclosed are the binders/certificates issued to __ for __. The appropriate applications/ renewal requests are enclosed. Please issue a policy and forward to us as soon as possible. Thank you for your prompt attention. Sincerely, 7. Send copy of binder to loss payee/ ... lessen the possibility of being overcharged for your insurance. Some premiums are based on annual sales or receipts. Be sure that sales tax that you remit separately is not included in the gross sales figure. Also remember that intercompany sales (involving subsidiaries and parent companies) are excluded. If your General Liability premium is based on payroll, omit your truckdrivers' wages. A premium is charged for each vehicle, and includes the drivers, so no payroll charge for drivers' wages is made. When auditing General Liability and Workers Compensation, consider overtime pay as straight time when determining payroll base. If the audit is performed in person, request a copy of the auditor's worksheet and any further calculations that may be made. Check these figures against your records to ensure you're not mistakenly overcharged. If ...

... of servicing Mercedes, Rolls Royce, Jags, BMWs, and other expensive toys. Vandalism occurred over the weekend, and the insured was forced to spend thousand of dollars repairing 11 vehicles left in his care. Primary garage keepers was not in place to respond, but you can guess what was: the agency E&O policy. Failure to obtain any coverage represents 20% of the claims logged by E&O carriers. The cases just cited demonstrate the need for education among all the agency's personnel. These cases could have been avoided if agency personnel were trained to recognize the sources of claims and had continuing education in the products available to match client requirements. The final two categories of claims sources are failure to bind coverage and failure to obtain renewal coverage. Although these represent only ... requested the agency to obtain coverage that would pay first dollar claims to his clients in the event their property was damaged through theft or vandalism. He was willing to pay the higher price since he was in the business of servicing Mercedes, Rolls Royce, Jags, BMWs, and other expensive toys. Vandalism occurred over the weekend, and the insured was forced to spend thousand of dollars repairing 11 vehicles left in his care. Primary garage keepers was not in place to respond, but you can guess what was: the agency E&O policy. Failure to obtain any coverage represents 20% of the claims logged by E&O carriers. The cases just cited demonstrate the need for education among all the agency's personnel. These cases could have been avoided if agency personnel were trained to ...