https://completemarkets.com/Article/article-post/2440/%E2%80%98So-Long-Farewell%E2%80%99/
‘So Long, Farewell’
For 12 years and 150 ar... first heard that John F. Kennedy was shot, and when I heard about the World T...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1822/PUBLIC-RELATIONS-AND-SELLING-HOW-TO-BE-A-MODEST-SELF-PROMOTER/
... While media exposure is good, mindlessly cranking out releases for the sake of having something to send out can have an adverse effect. If you send four-page single-spaced releases every few days on trivialities, editors may lose interest and chuck your unread release into the wastebasket just because it came from you. Also remember that not everything has to take the form of a release. A dynamic photo with a long caption can go a long way to make the right impression. Cultivate relationships. Sometimes the best first step in writing a release is deciding not what you want to write about, but what your target audience wants to read. A call to your local editor will tell you everything you need to know concerning the kinds of stories people are interested in, preferred story length, and even what ... to the media; they make it into the wastebasket. Even though the client is paying the tab, writing a press release should never entail lugging out a thesaurus to look up variations on the word phenomenal. While public relations efforts ought to portray the client in a positive light, the distinction between news copy and ad copy is a matter of style, substance, and presentation, not just head shots and coupons. The idea behind public relations is not to sell, but to inform. This may seem somewhat confining at first, but press releases can perform a number of tasks. Introducing a new product, store location, or staff member are just a few uses for a good release. Here are a few things to keep in mind when starting a public relations program: What do ...
https://completemarkets.com/Article/article-post/2163/THE-ORIGINS-OF-DIMINISHED-AGENCY-VALUE/
...lities A promise from amajor long-term carrier for competitive products,... said they'd be there for us over the long haul, and we believed them. But whe...
https://completemarkets.com/Article/article-post/838/The-Future-Of-Your-Job-Might-Be-In-A-Word/
...'t get done.
It's the end of a long flight and an even longer day. You're anxious to get home, eve...n of these two words: “I'll give it a shot, but don't blame me if I don't succ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/228/Time-Management-For-Producers/
... , it's essential to focus on sales activity and nothing else. Even if you're golfing with a client or a prospect, ask them to invite a couple of friends or business associates to join your foursome, so that you can reach additional prospects TEN PROSPECTING TIPS: Let's finish with 10 quick time-saving ideas for prospecting efforts: Be realistic about who and what you can sell. Don't waste time on long shots. Get an upfront commitment. If you can meet the prospect's criteria (price, solve problems, etc.), ask them for their business Set short-term goals that you can reach with some effort. Once you get the order to bind, issue a binder and collect the down payment as quickly as possible. This will keep the incumbent agent from getting their foot back in the ... and save you a lot of stress in the long run. Stay focused on the task at hand; don't be distracted. When you realize that you're procrastinating, take some action and move ahead. Whenever you go on a sales call, check the businesses on either side of the prospect or client, and drop in on them to leave your business card, with a promise to follow up later. Identify the insurance decision-maker, and when you return to your office, enter this information into your prospect database. Carry a camera in your car; if you see an account that you'd like to write, take a picture, jot down the address, and take it back to your office to set up a prospect file in your database. If your agency has a sales center, ...
https://completemarkets.com/Article/article-post/2570/11-Ways-the-Internet-is-Playing-Havoc-with-Every-Business/
... and software takes center stage, along with such electronic devices as PDAs. ...rbit willingly. The primary job is no longer to be "out there" trying to make ...
https://completemarkets.com/Article/article-post/879/Banks-And-Insurance-Doing-It-Right/
...thing new. Insurance agencies have long been in close proximity to banks. Once...'s reason to believe that this annual shot in the arm will be less potent in t...
https://completemarkets.com/Article/article-post/228/Time-Management-For-Producers/
... you can sell. Don’t waste time on long shots.
Get an upfront commitme...r and save you a lot of stress in the long run.
Stay focused on the tas...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1398/GETTING-CLIENTS-OR-PROSPECTS-BACK/
... veins of an old mine. Have you? Most of us concentrate on getting new customers and retaining the old customers. All too often, we simply write off the customers we lost. Yet one of the most proven concepts in marketing is that we have a greater chance to sell someone who has bought before. Pull a report of former customers from your database. You'll be surprised at how long that list will be. Then begin a direct marketing process of recontacting these current prospects. You'll be even more surprised at how profitable a market they can be. Follow-up and perseverance are the ultimate keys to successful marketing. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your ... been working with you on your insurance needs and that you've decided to place your business elsewhere. As the owner of this agency, I was hoping that you could take a moment to tell me why. Then listen to the objections and overcome them, if possible. One of three things will happen: You may get another appointment to save the sale. You can keep the door open for another shot at renewal. You can find out what went wrong and learn from it. Customers never cease to amaze salespeople. Many times simply introducing a new voice or face can make the sale. And, of course, every prospect likes to feel important and have his or her ego massaged. A call from the owner or the manager does just that. They feel important and recognized. What ...
https://completemarkets.com/Article/article-post/2261/STATUTORY-EMPLOYERS-SPECIAL-EMPLOYERS-AND-WORKERS-COMPENSATION/
...ENSATION by Marvin Sahl, CLU The long-standing controversy about independent...rance. Such a suit is permissible, as long as it doesn't delay the payment of ...