https://completemarkets.com/Article/article-post/852/16-Ways-To-Keep-A-Business-Alive-As-Commerce-Goes-Online/
...ustomers. If they're shopping for luggage, they want to know what's available,...ity. You might want to check out the luggage at 7:35 a.m., browse again at 12:...
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... effort. 5. Plan or perish. Strange as it might sound, although there's always value in bringing order out of chaos, a well-organized and properly implemented marketing plan isn't the complete answer. Even with the best research, things sometimes don't work out as planned. Former Coca-Cola marketing guru Sergio Zyman says that it's equally important to have a destination plan. The marketing task isn't so much about answers as it is about asking the crucial questions. In many cases, the marketing plan sounds the alarm when reaching the destination appears to be in jeopardy- allowing you to change your course. 6. Use the Web as a bellwether. Successful E-commerce seems to reflect directly what customers don't like and what they want changed. For example, selection is important to many customers. If they're shopping for luggage, they want to know what's available, and going from store to store takes too much time. Going to E-bags.com, however, is quick and easy. Traditional booksellers were shocked when websites selling books appeared. Of all products, this is the one that customers need to touch and browse, they said. Evidently all customers aren't like that, particularly when they heard, I'm so sorry, we don't have that book, but we'll order it for you. It will take only a week or two. Transforming unpleasant and painful experiences is where the Internet shines. 7. All that counts is the customer. Aren't those words obvious? Not always. Consider your personal experiences with banks, bakeries, doctors' offices, restaurants, electronics stores, supermarkets- anywhere! Do they always ...