https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
... as www.gotomeeting.com and www.gotowebinar.com allow your agency to bring valuable protection-related information to your top clients. Leverage your Commercial Line staff's expertise in areas such as benefits and Workers Comp to offer monthly Webinars to your "A " business insurance clients, creating "golden handcuffs" that give them a tangible reason to remain loyal to your agency. Don't forget your Personal Lines department. Schedule a series of "box lunch" Web clinics on topics such as employee benefits or caring for aging parents. Personal Lines prospects and customers can eat lunch at their desk while gaining valuable information. If your staff does not have expertise in a specific area, invite subject matter experts to participate from anywhere in the world. Create a direct mail and print media marketing campaign around your Web workshops. Even if attendance is light ... ever come up blank when trying to think of creative ways to grow your agency? Believe it or not, there are still a lot of fresh ideas out there. Here are 25 of the best. Idea #1 : Use shaped CDs to deliver a message that will make a lasting impression. CDs are available in a variety of "shapes," such as business cards, cars, trucks and other specialty themes. Use shaped CDs to deliver memorable moments to customers and prospects. Business cards that are also CDs with information about your agency Proposals Scanned policies An internet search will show you a number of different vendors that offer shaped CDs. Idea #2 : Publicize your agency's commitment to social responsibility. Advertising your commitment to going "Green" can also result in some very green ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/845/Your-Ad-Agency-Will-Put-You-On-The-Map-Or-In-The-Poor-House/
... any comfort, you'll be right. 9. Don't hire the agency that wines and dines you. If you're hungry, bring a sandwich to work, but don't allow the agency to woo you with anything other than solid effort. To them, wining and dining take the place of hard work, taking your mind off the truly second-rate job they're doing. Of course there's nothing wrong with having lunch or dinner with your agency people. But should you begin feeling that the razzle-dazzle is becoming rather pronounced, you can bet you're not getting what you need when it comes to marketing, advertising, and public relations. Beware. 10. Don't hire an agency that lets you know (subtly of course) that you'd be darned lucky to be its client! This is the worst scam of ... great, graceful leap and demand instant success. They are often delightfully eager victims. The agencies use a number of techniques to raid a company's treasury. A favorite gimmick is to offer the complete campaign' a series of ads (print, radio, and TV, of course), a corporate identity program (that means a new logo, which will be used on everything from business cards to trucks- think of that invoice!), a bevy of brochures (including a glitzy, full-color corporate brochure, direct-mail materials, mailing lists), and on and on. All this is presented under the rubric of Let's get you moving fast, so you can achieve those wonderful, new sales records. It sounds so very proactive, ' as the ad folks say. But there's one thing ...