https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/845/Your-Ad-Agency-Will-Put-You-On-The-Map-Or-In-The-Poor-House/
... any comfort, you'll be right. 9. Don't hire the agency that wines and dines you. If you're hungry, bring a sandwich to work, but don't allow the agency to woo you with anything other than solid effort. To them, wining and dining take the place of hard work, taking your mind off the truly second-rate job they're doing. Of course there's nothing wrong with having lunch or dinner with your agency people. But should you begin feeling that the razzle-dazzle is becoming rather pronounced, you can bet you're not getting what you need when it comes to marketing, advertising, and public relations. Beware. 10. Don't hire an agency that lets you know (subtly of course) that you'd be darned lucky to be its client! This is the worst scam of ... great, graceful leap and demand instant success. They are often delightfully eager victims. The agencies use a number of techniques to raid a company's treasury. A favorite gimmick is to offer the complete campaign' a series of ads (print, radio, and TV, of course), a corporate identity program (that means a new logo, which will be used on everything from business cards to trucks- think of that invoice!), a bevy of brochures (including a glitzy, full-color corporate brochure, direct-mail materials, mailing lists), and on and on. All this is presented under the rubric of Let's get you moving fast, so you can achieve those wonderful, new sales records. It sounds so very proactive, ' as the ad folks say. But there's one thing ...