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... . You've got the story published. The executive is basking in glory, sending copies to clients and colleagues. Now take the next step. Try to get the article published elsewhere. For instance, let's say that your article is about reducing the risks of employee lawsuits. It's pretty likely you can take the same article, or a slightly recast version, and publish it in a human resources magazine, a local business journal, and trades serving various industries. Reprint it. To get the most value from a published article, reprint it. Then you can add it to your sales kit or use it in direct mail. Executives can send copies to key contacts with a personal note. Henry Stimpson is president of Stimpson Communications (Wayland, MA), a public relations and marketing ... O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The Do'S And Don'Ts Of Bylined Articles 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you're a seasoned pro or never been published, you'll get useful tips in this document by Henry Stimpson. Trade, business, professional, and online publications are always hungry for good articles from experts. They get free copy. In return, you get valuable exposure for your organization that can provide a big boost for your marketing. The deal can work out for both parties — but there are challenges. The editor is relying on ...

... . You've got the story published. The executive is basking in glory, sending copies to clients and colleagues. Now take the next step. Try to get the article published elsewhere. For instance, let's say that your article is about reducing the risks of employee lawsuits. It's pretty likely you can take the same article, or a slightly recast version, and publish it in a human resources magazine, a local business journal, and trades serving various industries. Reprint it. To get the most value from a published article, reprint it. Then you can add it to your sales kit or use it in direct mail. Executives can send copies to key contacts with a personal note. Henry Stimpson is president of Stimpson Communications (Wayland, MA), a public relations and marketing ... x No Thanks Loading.. The Do'S And Don'Ts Of Bylined Articles 4/30/2013 by CompleteMarkets Editor , Henry Stimpson This content has not been rated yet. Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you're a seasoned pro or never been published, you'll get useful tips in this document by Henry Stimpson. Trade, business, professional, and online publications are always hungry for good articles from experts. They get free copy. In return, you get valuable exposure for your organization that can provide a big boost for your marketing. The deal can work out for both parties — but there are challenges. The editor is relying on contributors who aren't professional writers (unless there's a ghostwriter behind the scenes) . To ...

...s who work for local newspapers, magazines, and radio and television stations ...vantages of this format. People buy magazines for the articles, not the ads. S...

... that people in your target market don't know about or might not often consider. Perhaps it's Liability coverage on lake houses or higher limits on Auto coverage. Whatever it is, make sure it's unique and that it's something that will cause pain. Write your article or outline your speech. List publications that would publish your article, such as association newsletters, business journals, local newspapers, and industry magazines. Submit your article, and follow up. A follow-up call is just like a sales call. Ask them if they're interested in publishing your article. Ordinarily, you'll get a quick yes or no. For your speech, develop a brief biography to develop credibility. Submit the bio and speech outline to the types of organizations that you'd like to address. Record your speech — you can ... your notoriety, credibility, and who knows you' take off. List the unique problems that people in your target market don't know about or might not often consider. Perhaps it's Liability coverage on lake houses or higher limits on Auto coverage. Whatever it is, make sure it's unique and that it's something that will cause pain. Write your article or outline your speech. List publications that would publish your article, such as association newsletters, business journals, local newspapers, and industry magazines. Submit your article, and follow up. A follow-up call is just like a sales call. Ask them if they're interested in publishing your article. Ordinarily, you'll get a quick yes or no. For your speech, develop a brief biography to develop credibility. Submit the bio and speech outline ...

...n, MO 12345 Goods and Services: Magazines in the field of business management...Sample Specimen for Goods (Issue of Magazine) April-May 1992 $2.00 Pinstripes "The Magazine for the Business Professional&...

..., local newspapers, and industry magazines. Submit your article, and follow up...iance:_______ Develop list of publishers with address and contact (date )...

...spaper angle is different from a magazine angle, and print media are completel...

... Do some research. Discover the magazines your clients read, then read relevant articles in these magazines and extract quotes from them. Make ...

... press time, it's best to leave it out. Publications are not in the business of printing inaccuracies. If articles are constantly submitted with incorrect information, they will never go to print. Furthermore, editors will shy away from articles submitted by authors who consistently make mistakes. Customize the Article Target the article to the publication that's receiving it. For instance, a newspaper angle is different from a magazine angle, and print media are completely different from electronic media, such as TV and radio. Electronic media are based on time, rather than space. Keep this in mind when submitting press releases to TV and radio stations. Remember, the more work that is done for an editor, the more likely the article will be published. Login or Register (for FREE) to gain access ... and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The Press Release: Make Sure It's News 4/30/2013 10:38:09 PM by CompleteMarkets Editor This content has not been rated yet. THE PRESS RELEASE: MAKE SURE IT'S NEWS Press stories on your business, products, services or employees can be extremely valuable promotional tools. Published articles often carry greater credibility than self-produced promotional pieces or advertising and they can contain more direct, hard-hitting information. You should pursue every opportunity for press coverage that's available to you. However, you must approach the submission of press releases from a knowledgeable and educated position or you can ultimately do yourself more harm than good. The less work an editor has to do to a press release, ...

...so many sales programs and trade magazines advertise double-digit growth. You...ckwards using the information in a magazine article and discovered that the a...