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...cy’s web site present a potential Errors & Omissions headache? The answer ...ick fixes. It takes strategic thinking and ongoing effort.” Conclusion Where i...

... secure environment. Julie Ferguson, a Massachusetts-based insurance communications consultant and developer of web sites (including mine), warns that agencies considering marketing via e-mail should proceed carefully. "E-mail marketers must comply with spam laws," she explains. "You need an opt-out mechanism on any marketing e-mails. Get familiar with the law. Not only could you be fined, you could also be profiled as a spammer and blackballed from many Internet service providers" She also recommends being careful when buying e-mail lists, working only through reputable mail ... and publications. "There are a lot of junk lists." "For effective marketing of your agency," she continues, "be careful of the some of the ‘search engine optimization' services, because there are no quick fixes. It takes strategic thinking and ongoing effort." Conclusion Where is agency technology heading? Some agencies are already offering mobile applications that customers can access. What will they look like? What will the functionality be? Will they point the customer strictly to the agency Web site ... Links Categories Popular Recent All Back Is Your Web Site A Potential E&O Headache?2/12/2014 12:00:00 AM by CompleteMarkets Editor , Curtis Pearsall This content has not been rated yet. Does your agency's web site present a potential Errors & Omissions headache? The answer could be "yes." However, with proper planning and execution, there's a good chance the headache will never develop. Most businesses, the current estimate is 84%- have a web site. A web presence will ...