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... following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Turning Complaints Into Gold Mines 5/23/2013 12:00:00 AM by Lynn Thomas This content has not been rated yet. Only one client is more detrimental to your organization's well-being than the dissatisfied one who complains – and that's the one who is dissatisfied and does not complain. The client who complains is giving your organization a chance to make amends, to make good on perceived promises, and to create a raving fan. However, the client who does not complain and simply leaves and never comes back will leave a mark. That mark is on your wallet. Can you afford to lose that client? Consider the following: He/she will tell an average of 11 people about the negative experience. This will make it more difficult for your agency to sell to the client's ...

... : 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back This Niche Is A Gold Mine!4/30/2013 12:00:00 AM by CompleteMarkets Editor , bill cates This content has not been rated yet. Here's a niche that just about any financial professional can target - with great results. Salespeople! What makes salespeople a good niche? They usually make good money. They usually make quick decisions. They often get substantial bonuses at the end of the year (and need your help) . Many lack the attention to detail to make the right decisions (and carry them out) with regard to their finances. If you're doing work for small business owners, then a logical introduction is to their salespeople. Many of them are young - getting married, having children, etc.- and need your help. Younger salespeople are often comfortable with the ...

... ) Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Mining The Assets Of Students 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. In the future, student-clients will make or break your business. Hiring students as part-time workers can also be crucial for perpetuating the employment base of your business. An article in the Los Angeles Times, Marketing Majors Design Campaign For Car Dealer, ' captured the importance of students to the insurance industry. Under the guidelines of General Motors' Marketing Internship Program, Todey Motor Company of Oxnard, CA contracted 12 marketing majors at Oxnard College to create a marketing campaign. Specifically, the students were tasked with creating an on-campus presence for this local Chevrolet/Geo dealership. The project was further broken down into two goals: Approaching the college students as first-time ...

... ) Please consider the following: 1. Would you recommend this company? 2. What about this company do you like/dislike? 3. Why did you choose this rating? Submit This Anonymously Submit Cancel Contact Us contact_phone Click to call Unfollow First name: Last name: Email: Are you sure you want to deactivate your CompleteMarkets Company Profile Deactivate Cancel Loading.. About Us Services Jobs PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All gold mines Articles tagged with gold mines Back Love Them Or Lose Them: Customer Retention In Action! This content has not been rated yet. Lynn Thomas 5/29/2013 12:00:00 AM LOVE THEM OR LOSE THEM: CUSTOMER RETENTION IN ACTION! by Lynn Thomas Here's the bottom line for retaining customers: You have just one choice- Love your customers or lose them. Peri.. All Articles by Lynn Thomas Comments (0 ) Marketing: Niches To Riches This content has not been rated yet. CompleteMarkets Editor , Michael Jans 4/30/2013 10:41:13 PM MARKETING: NICHES TO RICHES by Michael Jans The advantages of niche marketing are obvious to most agents. It's far easier to create compelling messages to a niche market than it is to c.. ...

... x No Thanks Loading.. Turning Complaints Into Gold Mines 5/23/2013 by Lynn Thomas This content has not been rated yet. Only one client is more detrimental to your organization's well-being than the dissatisfied one who complains – and that's the one who is dissatisfied and does not complain. The client who complains is giving your organization a chance to make amends, to make good on perceived promises, and to create a raving fan. However, the client who does not complain and simply leaves and never comes back will leave a mark. That mark is on your wallet. Can you afford to lose that client? Consider the following: He/she will tell an average of 11 people about the negative experience. This will make it more difficult for your agency to sell to the client's friends. It will cost your agency seven to nine times more to replace a client than it would to retain one. A new client, on average in the first year, will generate only 33% of the profit that you earned from the former client. A former client has only a 9% chance of returning to your agency. You will lose that client's lifetime revenue if he/she moves to a competitor. The insurance industry spends a king's ransom every year in sales and marketing to attract new clients – an important and crucial activity to produce future growth and profitability. On the other hand, what do you spend to solve clients' complaints in a manner that "Wows" them and causes them to become raving fans? If your agency ...

... x No Thanks Loading.. This Niche Is A Gold Mine!4/30/2013 by CompleteMarkets Editor , bill cates This content has not been rated yet. Here's a niche that just about any financial professional can target - with great results. Salespeople! What makes salespeople a good niche? They usually make good money. They usually make quick decisions. They often get substantial bonuses at the end of the year (and need your help) . Many lack the attention to detail to make the right decisions (and carry them out) with regard to their finances. If you're doing work for small business owners, then a logical introduction is to their salespeople. Many of them are young - getting married, having children, etc.- and need your help. Younger salespeople are often comfortable with the new social media and can become word-of-mouth machines for you. Make the decision to make this niche a part of your marketing efforts. Start telling your clients, centers of influence, friends, etc. When you call a prospect who's a salesperson, your opening conversation will be more effective.. "George, this is Bill Cates with RCI Financial. I know you're busy, so I'll be brief. Scott Parker said we should talk. I specialize in helping successful salespeople like yourself maximize their investments while minimizing their tax burden. I'd like to present myself as a possible resource for you. Can we chat for a minute?" Of course, how you describe the work you do will vary from what I've said. However, I think you can see the ...

... x No Thanks Loading.. Mine The Internet For Prospects 5/31/2013 by CompleteMarkets Editor , steve anderson This content has not been rated yet. You can strike gold if you know where to look. A good place is the Internet. Insurance is all about making sales. And you can't make sales until your producers identify prospects and learn more about them. A good place is the Internet, which contains a wealth of effective marketing tools that can help streamline the process. Here are a few valuable resources: InfoUSA.com ( www.infousa.com ) — This site provides easy access to an extensive database of consumer and business name and address information. You can search for businesses by standard methods such as ZIP code, county, SIC code, number of employees, etc. The list you create can be downloaded in a standard data format and imported into virtually any type of marketing database. Pricing depends on the specific list you select. After you complete the selection process, you'll receive a price, based on the number of prospects and the amount of data you want to purchase. Use this site when you want to get a broad picture of the prospects you're targeting. Google ( www.google.com ) — Although you might not think of Google as a marketing tool, it provides an easy way to gather information about prospects. You can use it as a criss-cross directory to find information when you only have a telephone number. Just type in the phone number and Google will display all Web pages with that number on them. As you learn to use the more advanced search features of ...

Mining The Assets Of Students
In the fut...

... x No Thanks Loading.. Cross-Selling: Your Untapped Gold Mine!5/27/2015 by Randy Schwantz This content has not been rated yet. To cross-sell effectively, you'll need to define the "competitive advantage" that shows the client why buying from you will benefit them. Take these four steps to cross-sell your clients by showing them that you can meet their needs more effectively than their incumbent agent. Many producers seeking to cross-sell have fallen into the proverbial trap of just telling their clients that they have other products available, i.e. Life, Health, and Financial Planning. It would not be uncommon for a P/C producer to tell the client, "We have an Employee Benefits department that can help you with that too, if you're interested. Let me know and I'll get them to call you." Too often the client's response is, "We're happy with our current situation, but thanks for asking. This is cross-marketing — making the client aware that there are other products available through your firm — rather than cross-selling. Cross-selling, at its core, is no different than selling a new piece of business. Yes, the originating producer has a relationship now, but there's still an incumbent agent who owns the line of business that the cross-seller wants. And, there's a decent chance that the buyer is fairly satisfied with the incumbent. FOR THE CROSS-SELLER TO WIN, THE INCUMBENT MUST LOSE Cross-selling is both art and science. The art of cross-selling has to do with the originating producer knowing when to bring in a partner who has different products and expertise ...

... for team support accordingly. Mining the data Most agencies use a managem...