https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/350/PR-A-New-Twist-In-Direct-Mail/
... /30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Government and business have become unusual bedfellows in a unique and exciting direct-mail marketing concept. A joint project involving the automotive industry in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next ... . The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove the junk-mail stigma from their direct-mail advertising. Each renewal notice will include an advertising message from the recipient's local Chevrolet dealer. (Note the local' aspect, targeting the marketing message toward specific territories.) The contract, for one year with a two-year option, calls for an initial mailing of 94,000 renewals with advertisements. In line with the mutual-benefit concept, the ... in individual states to develop and pay for such programs. Both would reap untold benefits in public relations. Depending on logistics, addressees could be encouraged to respond directly to the local agency, as with the Montana Chevrolet Dealers. As an alternative, the company could collect the leads and direct them to the proper agency for follow-up. Either way, individual agencies, regardless of their size, can get into the act. Such a campaign is bound to generate a solid number of good, well-timed leads. Just think of all ...
https://completemarkets.com/Article/article-post/2803/Why-Your-Insurance-Claims-Management-Software-Is-Your-Most-Underrated-Retention-Tool/
... Likelihood
Machine learning models look at payment history, interaction...ent cancellations.
Often, these models show surprising patterns. Custome...
https://completemarkets.com/Article/article-post/350/PR-A-New-Twist-In-Direct-Mail/
...dustry in Montana could serve as a model for a whole new direction in targeted...lso be perfect mediums for Personal coverage advertisements. The publicity can...