https://completemarkets.com/Article/article-post/549/Outsource-Claims-Management-Realize-Reduced-Costs/
...ogressive, by comparison, uses a modified DRP model and maintains an arising-p...
https://completemarkets.com/Article/article-post/2141/E-O-IN-COMMERCIAL-AUTO/
...ber (VIN) for each vehicle being modified. When you mail the policy or endorse...le, injuring four people in two other cars. The value of the four Bodily Injur...
https://completemarkets.com/Article/article-post/1963/REVIEWING-THE-ENTIRE-SALES-MANAGEMENT-PROCESS/
... made. Was a "prospect standard" established? Was the standard given each producer so that compliance could be measured? Did management measure and evaluate the selling skills and product knowledge of each producer? Was the potential of each producer measured and evaluated, establishing and measuring the progress toward this potential? If no such checks exist, create them. If you have checks, scrutinize each item and modify it to obtain the desired results. It's essential to do a total review of all components, not just some of them. The next step is to implement needed changes; this task isn't always feasible without outside help — either consultants or company people. Another good source for input is an associate in the community who's active in sales or sales management. Self-education through reading and community involvement can ... sending to prospects and clients. What message do they see? What message do they hear? What message does the agency ask them to think about? It might come as a surprise, but people generally do what you ask them to do for at least three seconds. They'll also do what you ask them not to do. For example, telling someone "Don't think about your very first car!" will probably bring a picture of that car to the person's eye. If this thought lasts more than a few seconds, the picture will turn into a movie in the mind and keep running, as the person compares this car to the vehicle that you own now. Prospects react the same way: see, hear, and think. 2. Does your agency meet the objectives ...
https://completemarkets.com/Article/article-post/1434/KEEPING-ACCOUNTS/
...etermine whether coverage can be modified to save the account. Perhaps high de...
https://completemarkets.com/Article/article-post/2313/Producer-Success-Lesson-38/
...rn done) remained unchanged, you modified your emotional commitment to the goa...
https://completemarkets.com/Article/article-post/204/Working-Your-Plan-For-Renewals/
...ons on it with information about modified expiration dates, coverage types, an...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/199/Encourage-A-Positive-View-Of-The-Insurance-Industry/
... weeks after the instruction. Ask, by mail or by telephone: if they've been able to use the information you gave them if there's anything else they would find helpful that you could provide if they know of others who may benefit from your consumer education program A positive response indicates that you're on the right track. A negative response uncovers flaws in the customer literacy plan - which enables you to modify the plan. Educating and following up with clients lets them know you care about their well-being. At the same time, it provides a measure of the value and effectiveness of your efforts. Customer literacy goes beyond the basics of insurance knowledge; it demonstrates the full array of service and expertise your agency has to offer. Login or Register (for FREE) to gain access to thousands of ... customers should buy it from you) - i.e., they are purchasing financial protection against major types of disasters. DEFINE what customers want. Help them know what they're getting, then make sure they get what was promised. This encourages longevity in the relationship. On a regular basis, clarify exactly what the prospect or customer does not want to be without in the event of a loss (cars, home, building, employees, etc.) . ACCLIMATE customers. Within a few days of the prospect making a buying decision, offer to meet him or her individually. If you have a group of clients with similar concerns - say, churches or dry cleaners - conduct a short, educational seminar for the group. Also, introduce clients to others in the agency who may work ...
https://completemarkets.com/Article/article-post/158/10-Ways-To-Improve-In-House-Telemarketing/
... find the best candidate: Set realistic goals for the job and have a clear, measurable description of what performance on the job means. Do a personal interview with character-determining questions. Use call simulations. Offer the candidate a never-seen-before script and have them call you from the next office. Let them call twice: first to read the script word for word to test reading skill, and then to modify it to their own style. If you have the luxury of time, send the information home with the candidate, and have them call the next day ready to sell. Include buying signals and referral possibilities in your responses to see if the candidate hears and responds to them. This tests listening and communication skills. If the candidate seems viable at this point, send them to another person ... 1 productivity killer reported by telemarketing experts is a badly managed software and fulfillment (literature) system. Agencies that have spent considerable time and effort to hire well-paid telemarketing professionals to communicate with clients and prospects often bog them down with customized letters, customized proposals, multiple databases that don't connect with each other, 10-second (or longer) screen response rates, etc. This is like forcing a race car driver to make a pit stop after every lap. One of the best investments an agency or independent producer can make is to bring in an outside systems analyst to chart the flow of the telemarketing off-phone process. This process should be analyzed in detail and boiler-plated until at least 90% of a telemarketing person's time is spent doing what they were hired to do: call the next client. ...
https://completemarkets.com/Article/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
... sales efforts will be enhanced by offering unique combinations of insurance protection and target-focused services, instead of simply selling off-the-shelf policies. Use your knowledge, experience, and contacts to build a database of mother-child' targets. Then solicit them aggressively. Don't ever expect to attain the perfect program. Ask each prospect which of your services are important to them and which are not. Modify your list of services as the marketplace requires. Remember, since your program is completely in-house, you can make key changes on a moment's notice! Portions of this article are reprinted with permission from Agency Ideas newsletter. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or ... , building replacement cost appraisals, and 24-hour claims service, can be packaged easily, even though they're not unique to your agency. After all, in its TV commercials, Allstate lays claim to the safe driver discount' as if it were the only insurer to offer it! Veteran agents might recall that Allstate used this same successful marketing device in the 1970s when they claimed the universally available compact car discount' as their own. In contrast to your routine offerings, prospect-specific services must vary for each one of your targeted groups. For example, a seasonal contractor will appreciate a payment plan that will not bill him while he's temporarily out of business and out of funds. A computer reseller will relish an agent taking the time to review his insurance limits periodically to account for the volatile value ...
https://completemarkets.com/Article/article-post/1/Three-Steps-To-Successful-Branding/
... get the information you need: • Hire a consultant to conduct discussion groups with customers. These are usually sessions with a cross-section of your customer base and anywhere from 12 to 15 participants. The consultant will use a series of questions designed to determine customer experiences with the agency, compared with their expectations. Major themes uncovered will reveal the components of your brand and elements that you might want to modify. • Conduct the same type of focus group, facilitating the discussion yourself or having someone from the agency run the meeting. In my experience, customers are not bashful regarding their experiences; so you should receive honest and unfiltered feedback. • Mail a customer feedback piece as an insert in a renewal mailing or an off-cycle, "Thanks for your business" mailing. The theme is " ... to answer a brief questionnaire. The CSR or producer can ask a series of questions focused on your customers' feelings or experiences in dealing with you and your agency. Within 30 days you should have a fairly decent amount of data. The bottom line: Get input from your customers. There's no way to set a strategy until you have a benchmark. Think of taking a trip in your car. Before hitting the accelerator you need to determine exactly where you are and make such key checks as fuel level and tire pressure. The Define element of your plan assesses where you are and what your gauges are telling you. It's essential to get feedback on your brand from your employees. Where appropriate, they can help synthesize and understand customer feedback. You might also ask them, " ...