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... in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove the junk-mail stigma from their direct-mail advertising. Each renewal notice will include an ... message from the recipient's local Chevrolet dealer. (Note the local' aspect, targeting the marketing message toward specific territories.) The contract, for one year with a two-year option, calls for an initial mailing of 94,000 renewals with advertisements. In line with the mutual-benefit concept, the state will run an advance ad campaign to publicize the agreement, so that vehicle owners don't mistake their renewal for mere advertising. The mailing envelope will be clearly identified: State of Montana Vehicle Registration License Renewal Notice Inside. Local dealers can ... unique and exciting direct-mail marketing concept. A joint project involving the automotive industry in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove ...

...,000 renewal notices for Montana's motor vehicle registrations during the next...it wasn't a brainstorm from Chevrolet Motor Division's Marketing Department. S...

...irst, he visited the Department of Motor Vehicles and obtained forms from the ...dated with fraudulent insurance claims and must limit its prosecutorial effort...

...and it has raised havoc at General Motors for decades. A middle manager might ...rnet aren't just about doing it better and faster, although this is essential ...

... Rolls Royce. Unlike modern cars, the Rolls did not have its vehicle-identification number beneath its windshield. It was written on the specification sheet provided to him by the dealer. The insured began to create an artificial 1946 Rolls-Royce. First, he visited the Department of Motor Vehicles and obtained forms from the department for the issuance of replacement title and registration documents. He then filled out the documents with a vehicle identification number similar to the one in the showroom, but 200 digits higher. He also filled out a sworn declaration of ... Phantom Rolls Royce 5/6 /2013 12:00:00 AM by CompleteMarkets Editor , Barry Zalma This content has not been rated yet. In California and several other states, before a car can be insured, the agent must photograph the car and its vehicle identification number. This regulation is an effective weapon against fraudulent auto-theft claims. But in one case, an insured managed to purchase Physical Damage insurance on a Rolls-Royce before the regulation was fully effective. His planning was flawless. He was thwarted in his efforts only ... of the actions of a dedicated, thorough investigator. To start his plan, the insured went to a Beverly Hills classic automobile dealer and took two Polaroid photographs (slightly out of focus) of a 1946 Rolls Royce. Unlike modern cars, the Rolls did not have its vehicle-identification number beneath its windshield. It was written on the specification sheet provided to him by the dealer. The insured began to create an artificial 1946 Rolls-Royce. First, he visited the Department of Motor Vehicles and obtained forms from the department for the issuance ...