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... in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove the junk-mail stigma from their direct-mail advertising. Each renewal notice will include an ... message from the recipient's local Chevrolet dealer. (Note the local' aspect, targeting the marketing message toward specific territories.) The contract, for one year with a two-year option, calls for an initial mailing of 94,000 renewals with advertisements. In line with the mutual-benefit concept, the state will run an advance ad campaign to publicize the agreement, so that vehicle owners don't mistake their renewal for mere advertising. The mailing envelope will be clearly identified: State of Montana Vehicle Registration License Renewal Notice Inside. Local dealers can ... unique and exciting direct-mail marketing concept. A joint project involving the automotive industry in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove ...

...irst, he visited the Department of Motor Vehicles and obtained forms from the ...cuments recorded at the Department of Motor Vehicles were filed by the seller and he ...

...,000 renewal notices for Montana's motor vehicle registrations during the next...it wasn't a brainstorm from Chevrolet Motor Division's Marketing Department. S...

...and it has raised havoc at General Motors for decades. A middle manager might ...e. There are many free books, and for only $29.95 a year, you can access an ev...

... them on their toes and keep the overall market healthy. The auto industry is a perfect example. They all sell vehicles that will get you from point A to point B, and back. Take away some very minor changes and all the competitive lines from General Motors are pretty close, as are Ford and Chrysler. Yet, the past ten years have proven that if they band together in a common area such as a mall, they all do better. The competition and variety bring an abundance of customers that individually the ... thus improving your retention factor. The most successful people I know do not fear their competition. They see it as a precious commodity that helps keep them on their toes and keep the overall market healthy. The auto industry is a perfect example. They all sell vehicles that will get you from point A to point B, and back. Take away some very minor changes and all the competitive lines from General Motors are pretty close, as are Ford and Chrysler. Yet, the past ten years have proven that if they ... together in a common area such as a mall, they all do better. The competition and variety bring an abundance of customers that individually the various dealerships could never attract on their own. Likewise, the auto manufacturers have successfully promoted advertising associations among the dealers within specific geographic areas. Now, not only are they all selling the identical vehicles, purchased at identical pricing, but they are advertising as a group. More coverage, greater reach, better ads-they all benefit, despite the fact that they are ruthless competitors on any ...